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Panasonic E30 LED TVs use IPS Alpha panel to double the response speed for a more uniform and rapid response. As next-generation of LCD TVs with LED backlight and IPS Alpha panel E30 series combines high light transmission efficiency while using less power, what means higher brightness with low power consumption. 100Hz processing and 100 cycle backlight blinking technology give clearer, sharper and more detailed picture with smooth-moving objects. E30 LED TVs are DLNA/Wireless Ready that you can enjoy TV internet content with smart VIERA Connect. Now you can also record your favourite TV programmes and films straight onto your hard disk drive via USB. The VIERA E30 LED TV series has integrated Freeview HD for a convenient, subscription free way of watching HD contents like sport, as well as your favourite soaps, dramas and documentaries in Full HD.