“ Brand: Sainsburys / Type: Margarine „
My mum buys this, on the rare occasions that she treats herself to an excursion to Sainsburys. The packaging looks suspiciously like Lurpak, or is that just my imagination? It is probably in the same colours to lure unsuspecting customers into buying in, then when they get home they will be shocked, try it and maybe buy it again.
For just under the two pound mark it undercuts some of the leading brands. I quite like Lurpak, though I usually plump for margarine, just because it is cheaper. The difficulty I have with a lot of butters is that they just do not spread very well. How many times have you taken a lump of butter to a roll and tried to smear it into the bread, only to have it all fall to pieces in your hands. Luckily, this does not rip bread or rolls to smithereens and delivers a rather pleasing spread. You do not need a lot, as it travels nicely and almost effortlessly.
Taste? I get suspicious (I do a lot) when I taste too much salt, it worries me that I am going to be raising my cholesterol levels. There is a potent salty aftertaste here which could have been less fiery in my opinion. My mother swears by a good salty butter, but I prefer it tempered. Good news though, it tastes of real butter and does have more of a kick than bog standard margarine, though I suspect it is not as good for you because of the salt content.
Great to have on rolls with fresh soup or spread lightly on very hot toast, if you're looking for a butter to shave a few pence off your budget then this one does deliver. A tub should see you through a good three weeks I reckon.
Usually I just drop the usual things into the shopping basket and hurry to the next item on my list. My kids like shopping but they don't like staying in the same place for minutes. Once I dropped Sainsbury's Buttersoft instead of Lurpak Spreadable. I have to tell you that I haven't realised the difference neither in the tab design nor in taste. My husband asked why I bought Buttersoft instead of Lurpak.
Sainsbury's own branded spreadable butter tastes like the branded product but costs less. It is much better than Tesco's similar product which is not spreadable at all. You can buy it only in Sainsbury's. A pack of 500 g costs only 1.92 pounds compared to 2.58 pounds for a tab of Lurpak. For us a tab lasts quite long (about 2-3 months) as we use it only for breakfast.
The ingredients are as follows: Lactic Butter (from Cows' Milk) (70%), Rapeseed Oil (22.6%), Water, Salt (1%). I compared it to Lurpak which consists of Butter, Vegetable Oil, Lactic Culture, Salt (0.9%). So you can see that the ingredients are very similar and that is why the taste of Buttersoft is so close to Lurpak.
It is suitable for vegetarians and coeliacs. It contains milk. Its energy content per 100 g is 721 kcal. The fat content is 80%.
I like that its texture is so soft and it is really spreadable right after you get it out from the fridge. I love to put it on a hot crumpet as it melts quickly... Yummy. It is very good on toasts as well. My mum eats the toast with butter and honey or butter and jam. I prefer the salty versions butter with ham, butter with chorizo, butter and cheese.
Anyway it is really good for breakfast. It is slightly salted so I don't use more salt on the toast. It is suitable even for baking but I think it is a bit expensive for it. I use Stork for baking.
To sum up Buttersoft is a really high quality alternative to Lurpak made by Sainsbury's in Ireland. It is spreadable right after you got it out from the fridge. It has very similar silver tab like Lurpak and a tab lasts quite long. It is about 60 pence cheaper than Lurpak. I definitely choose this brand as it is more spreadable than Lurpak with the same taste experience. I wish all Sainsbury's own branded products were as high quality as Buttersoft.
As food continues to go up in price, I have been searching for cheaper alternatives to my usual brand names. My choice for butter/margerine was usually Lurpak Spreadable slightly salted which is not the healthiest choice (due to the added salt), but something which I enjoy whether it is on toast, spread on a sandwich, or in cooking.
I decided to try Sainsbury's Buttersoft as it was the nearest cheaper alternative I could get. Lurpak is now £2.41 for 500g in Sainsbury whereas the Buttersoft is £1.84 for the same amount.
The texture of this spread is slightly oilier than Lurpak, probably due to the slightly higher oil content. It is also slightly less creamy but it spreads much easier than Lurpak, basically as soon as it comes out of the fridge.
It also has a fresh taste to it and I would say is slightly more salty than Lurpak.
I always think that the real test of a product is whether you revert back to your original brand after a couple of weeks. We have now been buying this product for over a year and get through a tub a week. On average I have saved about £30.00 on this switch alone over the course of 12 months. It doesn't sound that much, but if all products Sainsbury made were as good as this, and you made a permanent switch, could you imagine how much could be saved on your shopping bill?