“ Brand: Tesco / Type: Tomato „
Just to summarise what I've written in a previous review, I'm doing a "down brand" challenge in my supermarket shop and will review anything that I think represents really good or bad value. These Tinned Tomatoes are from Tesco's "Discount Brands" range. They are not labelled as Tesco and all have a different brand name "Trattoia Verdi" is the one they use for products which have an Italian feel (Pasta, Pasta sauces...). The bakery products go under the name of Wheatfields. A member of staff told me however that they are produced only for Tesco, so basically a supermarket own brand under a different name. A bit like how the traditional discounters (Lidl, Aldi) do it. I normally buy supermarket own brand tin tomatoes which in Tesco are 55p for a 400g tin, these Trattoria tomatoes cost 41p for the same size so a saving of 14p or 25%. The tomato content is 60% with the balance made up of concentrated tomato juice and acidity regulator, the ingredients are identical in the 55p tin but the tomato content is slightly higher at 65%. For me that is not a big enough difference to make is worth the extra cash. Not surprisingly they looked and tasted identical to the 55p tin, I do tend to use tin tomatoes in sauces so they take on the flavour of the dish anyway. There are other varities in the range- plum tomatoes (33p), tomatoes with herbs (41p). So, in summary, these will be back in my basket next time. Why pay the extra? I know 14p sounds like a pointless saving, but if you managed to get this saving of 25% on your whole shop you could spend £75 instead of £100. I've found savings to generally be around 20% - even that would get you £100 of shopping for £80. Over the month, that's a big saving. My philosophy - try it once, if you don't like it don't buy it again. In all liklihood you'll find lots of products which you'd happily buy again. I've dropped a star as the tomato content is lower but I think this is an acceptable compromise for the price.