“ Brand: Jordans / Type: Cereal Bars „
Jordan's cereal bars aren't the type of thing I'd usually buy- opting for supermarket own brands as I usually find them just as good. However, after seeing Jordan's Maple and Pecan cereal bars (review to be written when product is available) I decided to pick up a pack, noticed the price of £2.24 for 6 (!) and put them back. Then I noticed the offer of two boxes for £3 and popped them in the trolley along with Jordans Blueberry Burst Frusli Bars which are usually priced at £1.78 for 6.
The packaging to me gives the impression that these bars are very wholesome, it's a pretty standard box with a picture of a country house surrounded by trees. There's also a tumbling pile of blueberries and cranberries on the front- much bigger than on the packaging above. The fruit looks delicious and juicy and raised my expectations of the bar, along with the claim of the bar containing 25% fruit combined with British oats. On peeling open the bar I was met with a bar that looks very tasty indeed, it looks very wholesome, rustic almost, like it isn't just a bar of processed E numbers.
I first picked up this bar as a snack with a cup of tea, on biting into it I discovered a very very chewy bar, almost gloopy and sticky. The oats do taste delicious, they've got a lovely flavour to them, but the fruit- what a disappointment! The little chewy pieces taste fruity, but other than that they aren't distinguishable at all. After looking on the back of the pack i discovered that the fruit is blueberry flavoured cranberries, raisins and fruit puree pieces, not so natural now! I spent the rest of my time eating the bar thinking about how artificial it tasted, I was really disappointed as Jordan's cereals have always been so good. I don't know why but after eating the bar my teeth felt really dry, and felt like they needed a good brush, but even after this they still felt horrible.
Nurtritionally, these bars are quite good at 113kcal per bar, with 2.3g of fat and 0.5g of sat fat. However, they do contain a whopping 9.2g of sugar in one bar. These cereal bars aren't something I'd pick up for breakfast, they taste too artificial for me but with a piece of fruit they're a good idea for people on the go.
Overall, I was disappointed with Jordan's Blueberry Burst, the bars are fruity but that's it, they taste a little bit cheap and are too chewy. They're over-priced but worth trying whilst on offer as other varieties I've tried have been better. Blueberry Burst- not for me.
Jordans is a British cereal company with over 150 years of history, with products ranging from cereals, muesli and cereal bars.
Jordans Frusli Bars are individually wrapped in plastic and then placed in card boxes with the easy identifyable name and variety on the front with an attractive stock photo also on the front. Each box contains six bars.
The design of the box is fantastic, as it stands upright on display, but when opening, also acts as a tray, with the bars lying flat, and the lid can be slotted back in. Each flavour also has its own colour scheme, so with several boxes in the kitchen, they make quite nice decorative food packaging!
The Blueberry variety has a Blue colour scheme.
~~~APPEARANCE TASTE AND TEXTURE~~~
The frusli bars are clothed in plastic, and upon unwrapping it is a long rectangular block of wholegrain oat cereal with loads and loads of blueberri- oh wait... they're NOT blueberries. They are "blueberry infused cranberries". What does that mean? I have no idea. They don't taste of cranberries nor do they taste of blueberries. There is a slight hint of blueberry but not a genuine taste. It tastes of chemical and somewhat medicinal opposed to a natural fruity flavour...
The wholegrain oat cereal is mostly chewy, so are the cranberries, with a bit of crunch. The texture is very gooey and soft which is nice; I just wish the fruity flavours were genuine to match!
I got these recently at Tesco for 2 for £3, which I think is great value... grab them before the offer goes!!!
I love Jordans frusli bars and this one ticks the boxes in terms of cruch, texture and fruitiness, but in terms of flavour, I don't really know what this is. It definitely isn't real blueberry! Nonetheless, I can get to like it- it is sweet and gooey and chewey! Out of the flavours I've tried, here are my order of preference:
-Cranberry and Apple
P.S. Someone tell me what Blueberry infused cranberry is. PLEASE!