“ Hertsmere Rd (off Aspen Way), West India Dock Rd, Isle of Dogs. Tel: 0870 907 0722. 10 SCREENS. 2000+ seats; opened 2nd June 2000. Unlimited Cinema Card: £9.99/month (minimum 12 month subscription). „
You'll see from my profile that I have already reviewed both Cineworld and their excellent Unlimited Card scheme, so it would be cheap to re-review them here. Instead, this will purely be a review of how the West India Quay Cineworld differs from other Cineworld's, and what the quality of the service is like.
West India Quay is in a location incredibly easy to get to. It is right next to Canary Wharf, and a good point of reference is the nearby Mariott Hotel, as the Cineworld is visible from outside. It also only a 2-minute walk from the WEQ DLR station, which makes getting back home very quick, and if you live locally, there's also a gym next to the cinema.
The building is huge, and has three stories. It's the biggest Cineworld I've been to, and is probably the nicest, also. My only real complaint is that sometimes the front desk is a bit understaffed, resulting in queues at peak times. Also, sometimes the staff are inclined to leave the cinema doors open when cleaning, which is a bit frustrating if you're waiting outside for the next screening of the film to start, meaning that you often hear the end of the film! However, the layout in general is very good, and at these peak times they employ security to keep things safe.
When you venture up the escalators, you'll realise that there are three floors. The first floor has 5 cinema screens and a food bar on it, then the second floor has a lovely bar on it, which is still quite novel for me as I've never seen a cinema with a bar before, and the third floor has the remaining screens with another 5 screens in.
The pricing structure etc is exactly the same as Cineworld (not the usually expensive London cinema price!), but what sets the London Cineworld's apart is the eclectic selection of films - recently I've seen more artistic fare like An Education which hasn't shown in many other parts of the country, and for film buffs like me, that is a huge plus.
If you live in East London and want a quality cinema, this is it.
UGC, who recently took over the Virgin cinema chain from Sir Richard Branson have recently opened a fantastic new cinema in the heart of London's trendy docklands at West India Quay. Boasting 10 screens in a stylish building along with two great bars a fantastic selection of snacks and a great movie store it is the ideal location to spend a quality night out. Ticket prices are reasonable for London (at £6.50 per adult) and UGC offer an incredible range of season tickets - the best of which offers unlimited cinema for only £9.99 a month. The bars are elegant and offer a wide range of soft and alcoholic drinks and a limited menu of food including Nachos, Hot Dogs, Pasta, etc allowing you to spend a good hour relaxing and taking in the atmosphere before heading for the film. The usual assortment of Popcorn, Nachos, Ice Cream, Pick and Mix and soft drinks greets you at the snack kiosks before you head for one of the 10 spacious and comfortable screens - all with stadium style raked seating and ample legroom. All in all from start to finish the UGC offers a reasonably priced night out or just cheap cinema - all housed in a great venue with friendly flambuoyant staff!