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Arm & Hammer Enamel Care Sensitive Toothpaste

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23 Reviews

Brand: Arm & Hammer / Type: Toothpaste / Texture: Gel / Skin type: for dry skin and for all types

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    23 Reviews
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      06.10.2013 21:15
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      An efficient sensitive toothpaste

      Arm & Hammer Enamel Care Sensitive teeth toothpaste 


      I am not hugely brand loyal but I do often return to Arm & Hammer sensitive as my teeth are sensitive and I do also quite like the fact that their toothpaste isn't really sweet, in fact I find them quite salty at times.

      This is one of the biggest selling toothpaste brands and you can find them easily at Boots, Superdrug, Tesco, Sainsburys, Asda, Morrisons, other major retailers and independent chemists as well as on line from Amazon and others.  

      I have said before that my teeth are poor quality, I must have missed the first call for the line up and got the left overs. My gums are also receding so I have to be very careful to keep them clean and use a good toothpaste and an electric toothbrush I have been told that it would be unwise to try and whiten my teeth and that I should concentrate on looking after my teeth and gums.


      My teeth are not only poor quality but are also discoloured and full of fillings but since the load of fillings I had years ago I have had no new ones. Honestly if I had bought my teeth I would have taken them back as unfit for purpose years ago but as they are all I am going to get I am careful to look after them. 

      PACKAGING

      As with many toothpaste products, the tube comes in a, totally unnecessary in my view, cardboard box . The tube is plastic and quite soft and would be quite sufficient without the outer cardboard outer. They just need to put a seal over the tube nozzle to prevent tampering and a lot of trees would be saved. The tube is white and pink with the traditional Arm and Hammer logo prominently on the pack. It is recyclable through the usual plastic recycling though I still feel many end up in the usual bin as so many cannot be bothered to recycle.



      My tube holds 75ml and sells on Amazon for £4.70 but I have never paid over £2 for any tube I have ever bought On the back there is a list of ingredients and directions on how to use but I would imagine most people know how to use toothpaste and how to brush their teeth.


      "With the help of our innovative patented technology, Liquid CalciumTM, Enamel Care Sensitive repairs and seals teeth, closing off exposed nerves by forming a protective shield."

      USING THIS TOOTHPASTE

      Squeeze a small amount about a small pea size onto the brush. The tooth paste is a basic white colour and only a gentle squeeze of the soft plastic tube is needed. I find that when I use my electric toothbrush I use the correct amount and have tried cutting down on the amount used when I do have to use a normal toothbrush. I hate using a normal brush now but some places we travel to it is hard to keep the electric one charged so we take a normal one. The first thing I do when I get home is clean my teeth really well with the electric one!

      The tooth paste has a mild minty flavour with a salty addition which may I think come from the bicarb of soda. I know a lot of people don't like the salty taste but it doesn't offend me and in fact I prefer it to a toothpaste that is too sweet. The only issue I have is that it does make me thirsty and desperate for a glass of water after cleaning my teeth.

      I quite like the vaguely gritty feel to the toothpaste as it feels like it is cleaning my teeth really well. According to Arm & Hammer their formula of potassium nitrate is clinically proven to help reduce sensitivity and of course and fluoride is essential to protect against cavities . This is a toothpaste that has been created to look after sensitive parts of your your teeth and gums. All in all the toothpaste has been designed to use low abrasive ingredients to help maintain tooth enamel as well as to reduce sensitivity and this Enamel Care Sensitive toothpaste is not a temporary fix , it actually helps repair the enamel by filling the tiny crevices in enamel and restoring the surface of your teeth which helps sensitivity reduction for weeks of pain free teeth.

      I find this toothpaste does a really efficient job of cleaning my teeth and they feel smooth and clean to my tongue My mouth doesn't feel cool and really fresh like it does after using really minty ones but it tastes mildy minty and feels really clean and this feeling usually lasts quite well . My breath stays fresh for an hour or so depending on what I do after brushing. I do always feel like a good long drink of water afterwards and that helps keep my mouth moist and this makes my breath okay as I find when I get a really dry mouth that makes my mouth taste nasty.

      I use this regularly and I find it has really helps with my sensitive teeth. I found that this toothpaste froths up nicely but not overly so which in my view is good as I hate a mouthful of froth. There is no need for a mouth of froth as the brushing really gets the plaque off and the froth is unnecessary. In fact you could simply use bicarbonate of soda if you want to and get a pretty good result at cleaning. 

      BUYING THIS 

      This toothpaste is £4 - £5 on Amazon for a 75ml tube but I NEVER pay any more than a couple of quid for any toothpaste and I do often find this in discount shops so look around as I do for the best prices.


      RECOMMENDED? 
      Yes I use this regularly as it is an efficient cleaner for my teeth despite its slightly salty taste. Whether or not it actually does anything different from any other sensitive toothpaste is hard to tell really. I would have to use it with a control so a different toothpaste on half my mouth and I really can't see me doing this.


      I would never pay the full RRP for any toothpaste as it is so easy to find them in the bargain stores I usually pay around £1 to £1.50 for a sensitive branded toothpaste and I would always choose a sensitive toothpaste any time over any other as sensitivity is an issue for me. 

      I am happy to use this regularly and would happily give it 5 stars out of 5 because it cleans my teeth efficiently and it does help relieve the sensitivity, the taste is an acquired one but I quite like it.

      Thank you for reading. This review may be posted on other sites under my same user name. 
      ©Catsholiday

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        08.08.2013 04:05
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        Horrible taste but effective at reducing tooth sensitivity and pain

        I always have always bought toothpaste for sensitive teeth but this is the only one which has actually had any effect.

        I've been using it now for around a month and a half twice a day and hadn't really noticed if it had worked or not up until recently but I noticed the other day when I bit into a freezing cold ice lolly that there was barely any discomfort, there was an absolutely tiny miniscule feeling of slight discomfort but there was no pain at all and it certainly didn't hurt as much as it used to! I have also noticed when I am eating crunchy food that my teeth barely hurt or feel sensitive.

        This makes the vile taste of the toothpaste worth putting up with, the taste really is awful at first I almost threw it away it tastes that bad. It really is the worse tasting toothpaste I've ever tried, the taste is really hard to describe but it is strong and really unpleasant. Over time I have gotten used to it a bit but I still find it gross, I try not to get it on my tounge it tastes that bad and it actually hurts my tounge a bit if I get a bit on it. The toothpaste has a minty smell but its not really a fresh kind of smell and my breathe doesn't smell much fresher after using it, this is a disadvantage as I like my breath to smell nice after using toothpaste and it means using mouthwash as well.

        The toothpaste is a bit hard to dispense from the tube as it is not very easy to squeeze and the toothpaste is thick and quite 'dry' compared to other toothpastes if that makes sense. When using this I find it important not to use too much as it foams up quite a bit in my mouth especially if the toothbrush is wet or has been rinsed before I put the toothpaste on it and the taste makes me feel quite sick.

        After I have used this toothpaste to clean my teeth they always feel smooth but not really that clean, I think this is because the toothpaste leaves a gritty feeling on my teeth so I always use mouth wash after using it to get rid of the taste and the grittiness and as mentioned above to freshen my breath up. The toothpaste contains sodium fluoride which I have heard is not a great thing, apparently it can have negative effects on human health if a lot is consumed so I always make sure I don't swallow any of this to be on the safe side , and I make sure I rinse my mouth out too,

        The toothpaste cost me £3 and I bought it from tesco. My tube of it is still almost half full after around six weeks of daily use, so it isn't bad value. I am going to give this toothpaste three out of five stars. It has helped reduce sensitivity and I barely ever get tooth pain when eating etc anymore, which is great, but the taste is really awful and it doesn't leave my teeth feeling clean and I'm not fond of the gritty feeling it leaves on my teeth hence why I have knocked two stars off.

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        05.08.2013 13:41
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        Best sensitive toothpaste I have tried

        This is my second sensitive toothpaste review I was more than pleased with the results of the last one but Arm and Hammer seems to be better, I bought mine while it was on offer, like everything else this is by far the best time to buy, especially when the product seems to be over priced.

        First thing is taste, this is not the best tasting toothpaste but its not the worst, one of the main Ingredient of this product is baking soda, this offers cleaning and whitening but gives the toothpaste a bit of an odd taste compares to the minty freshness of others, on the plus side my teeth feel cleaner and a slight improvement in the whitening area.

        My teeth have been sensitive for a few years now and I would not dream of going back to normal toothpaste, this paste contains liquid calcium technology sounds good aye, this claims to repair teeth and seals them with a protective shield, also claims to fill tiny crevices to restore the enamel surface, I cant really say much about this but I can say my teeth feel nice as I rub my tongue across them, as for the sensitivity I have had no problem, so am very happy and will be getting this product again.

        Lasting relief is offered on this which is very good but a bit confusing, according to this I have to regularly use for 8 weeks then I will have protection for another 8 weeks so its 16 weeks protection, the question is do I stop doing my teeth for 8 weeks, well no, looks like I am to guess at what to do, sounds like using a cheaper toothpaste is the answer but its not very clear.

        Contains loads of ingredients that I have never heard of before, not suitable for children under 7 years old.

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          18.07.2012 17:56

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          Would recommend if you have enamel problems.

          I recently bought this toothpaste because it was on a less-than-half-price offer (usually about 3.20 pounds or so). have sensitive teeth, and my dentist has often complained about my eroding enamel, so I thought that it would be interesting to try a toothpaste that fulfils my needs, is usually so expensive and to see what's so good about it.

          The packaging advertises the product as a toothpaste that restores surface enamel with a liquid calcium protective shield that is apparently special to this product. It also claims to be good for sensitive teeth, and contains baking soda.

          Upon the first usage, I have to admit that the taste of this toothpaste is just bizzare, probably due to the baking soda. However, once you get over the taste, I would actually consider this product to be quite good! I find that it keeps my teeth clean and helps with the surface enamel problem, but perhaps compared to other toothpastes specially catered for sensitive teeth, this may not be so good in controlling the problem with sensitivity. If surface enamel is the greater devil for you, definitely do consider this toothpaste.

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          17.05.2012 18:13
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          I was a bit disappointed

          A while ago I received a money off coupon for a tube of Arm & Hammer Enamel Care Toothpaste for sensitive teeth, something which I suffer with. I had never tried any of the Arm & Hammer range so it was an ideal opportunity to try this toothpaste at half the asking price. I bought mine from my local Tesco where a 75ml tube costs £3.00.

          The Packaging
          The toothpaste is packed in a regular box that the majority of toothpastes are sold in. It has the Arm & Hammer logo on the front with a gold coloured sunburst pattern around it. The rest of the front of the box is mainly white with a bit of pink and silver on it. It has Enamel Care Sensitive written on the front where is also informs the customer that the toothpaste contains baking soda. It also states that this is "clinically proven to give up to 16 weeks of pain relief" The toothpaste claims to "restore the surface enamel with liquid calcium". The back of the box gives the instructions for use and the ingredients should you wish to know.
          The tube inside is a regular toothpaste tube with a screw top cap, I personally prefer a flip top lid as they cant be lost. The tube repeats all the information found on the box.

          The Toothpaste
          On removing the cap I was disappointed to see that there was no foil across the top of the tube. The toothpaste is white in colour and has a mild minty smell. When I rubbed a little bit between my fingers it has a slightly gritty, sandy feel to it.

          Brushing
          The first time I used the Arm & Hammer I was surprised t find it has a slightly salty taste, I was a bit worried as the last new toothpaste I tried was Corsodyl which has an awful taste and that started out salty too, however the Arm & Hammer only had a mild salty taste and wasn't at all unpleasant. Its quite minty and fresh and altogether has a rather strange taste. I cleaned my teeth in the usual way and was very pleased with how they felt afterwards, in fact my teeth actually felt like they been polished! I've never had a toothpaste leave my teeth like that before, they felt lovely. My mouth and breath felt fresh and clean and over all I was pleased with how this toothpaste had worked, my mouth felt minty fresh for some time after brushing and the polished feeling lasted all day right through to when I brushed my teeth before bed.

          Painful Teeth?
          While I was pleased with how the Arm & Hammer toothpaste cleaned my teeth I wasn't quite so pleased with the sensitive side of it, after using the whole tube it did reduce the sensitivity a bit but never actually made it disappear which was a shame.

          I don't think I will buy this again, there are much better toothpastes on the market for sensitivity although none have ever left my teeth feeling so clean they felt like they had been polished.

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          24.12.2011 15:23
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          Good toothpaste for sensitive teeth.

          Over the last coupleof years I have spent a LOT of money on my teeth , with three new crowns they are in fact the most expensive personal item that I own. Even with all this work I was still getting aches and pains, not so much the ouch! when eating an ice cream but just general niggly tooth pains from teeth that my dentist said were fine. Then on a trip to Morrison's I saw Arm and Enamel Care for sensitive teeth on special offer. I am not a great fan of the taste of baking soda but I thought that as it claimed to restore surface enamel this might help my little gnashers and I am very glad that I did.


          Pump those arms!

          It is easy to spot on the shelves due to, you've got it, the Arm and Hammer logo and the words "Enamel Care" in blue, emblazoned on a white background. Also appears "Restores Surface Enamel, for sensitive teeth, liquid calcium protective shield and fixes the cause of sensitivity. This is a lot to promise and on one side of the cardboard container there are 4 little diagrams of a sensitive tooth getting progressively whiter and smoother as the liquid calcium repairs the enamel surface and then forms a protective layer giving less sensitive, smoother and whiter teeth.


          Get Baking!

          The toothpaste contains baking soda which they claim whitens teeth more gently and you are advised to use it twice daily. Now I got in trouble it when we started using this as one night I left the top off and Cpt S said that it was difficult to get the paste out of the tube and he was right! A few days later getting ready to write this review I noticed on the packaging and the tube that it says this paste works best at above 20degrees C and to always put the top back on. So that was that little difficulty sorted out. If you have a cold bathroom like us, cuddle your toothpaste before you use it.

          A taste of the Sea.


          The packaging also contains the ingredients and I was intrigued as to what one of them was, Chondrus Crispus sounded like someone out of a Harry Potter film but, it is, in fact, carrageen seaweed used for thickening! The tube itself replicates most of the information on the packaging (without the teeth drawings) So, warm it up and unscrew the white top. The paste is pure white and has a fresh minty smell. Once on your toothbrush and scrubbing away it gives a nice amount of foam without you looking like a rabid dog. The taste is a little strange and salty but after a week I got used to it. Your mouth feels really clean after use and stays fresh for a few hours after brushing and there was no gritty feeling in my mouth which I thought the baking soda might give.

          My Opinion.

          I was sceptical but I have had much less niggly tooth pain since I started using it and this alone is recommendation enough for me to continue using it. I think that at around 3.30pounds it is a bit expensive. I got my first tube when it was on special offer so I will try and stock up when next I see it on offer I cannot say that my teeth are whiter but tea, red wine and coffee are all frequent visitors to my teeth. If you have sensitive teeth, please try Arm and Hammer it might do the trick for you.

          5 stars from me.

          Widely available from supermarkets and chemists around 3.30pounds for 75ml

          Made by Church and Dwight Co. It lasts 12months after opening and the tube is recyclable. Not suitable for children under 7.

          Thanks for reading my review which may also be posted on ciao under splishsplas

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            08.12.2011 12:32
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            Good product and worth the price

            Arm and Hammer toothpaste Enamel Care was recommended to me by a friend as I do have very sensitive teeth and my dentist told me that some of the enamel has come off due to my drinking a lot of fizzy drinks when I was younger.

            I bought this from Teso and thought it was quite expensive at £2.30.
            As soon as I squeezed it onto my toothbrush I could se the consistency was very different from my normal toothpaste. It seemed much thicker and dryer, it is hard to explain.

            It felt a bit strange in my mouth, not unpleasant but a little dry and gritty which took a bit of time to get used to.

            It worked well on making my teeth feel less sensitive almost immediately though. I usually have trouble eating very hot and very cold foods and they make me wince. I would say after about a week of using this paste every day I definitely started to notice a big difference. The sensitivity has not totally subsided but there is a big difference and I am pleased with the results it has given me.

            It is more expensive than the normal paste I would buy (and I have bought a lot of of different ones) but I like the fresh minty taste of this and the way it makes my mouth feel nice and clean after I have used it.
            It can be a little harder to rinse the mouth afterwards becaus the paste is thicker but all in all I would recommend it.

            Review also posted on Ciao as sorehead

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            03.11.2011 13:38
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            This is top of the table for me, but I realise it's not for everyone

            If you've ever had sensitive teeth you'll know what I mean when I say you'll try most things to get rid of it. Who wants to find themselves wincing when they tuck into icecream on a sunny day? Where's the fun into having to ask for a straw ever time you order a drink to prevent shooting tooth pain? When my teeth were at their worst, I would gasp with pain if I breathed cold air in too quickly.

            Over a period of months, I tried toothpaste after toothpaste designed for sensitive teeth, but found that upon finishing the tube, there was no improvement. I tried Colgate, Macleans, Aquafresh - all the big names.

            About 2 years ago, though, I discovered Arm and Hammer Enamel Care toothpaste.I wasn't sure about it at first, because the packaging made it look like it would be quite tough on my teeth, what with the huge muscular arm brandishing a hammer, and its promise to whiten my teeth by three shades. Generally, whitening processes are not good for sensitive teeth. But as I say, I was desperate, and I gave it a go.

            The box that the product comes in is obviously designed purely to make it easier to stack on shelves as it doesn't tell you much more than what's on the tube inside. It's a traditional squeezy tube with a screw cap.

            The paste itself is very firm, much heavier than most toothpastes. On cold days it is actually very difficult to get out of the tube as it becomes quite hard, but this doesn't seem to affect its performance. When you first use it, the taste is very strange. It's quite bitter and whilst it does taste minty, it also has a sort of chemical undertone. At first this really put me off, but after a week or so I got used to it and now I actually prefer it to other toothpastes. I think this is because after you've finished brushing, it leaves your mouth feeling extremely fresh - sort of tingly and cold. My teeth, gums and tongue feel much cleaner than they do if I use any other toothpaste. The product doesn't really foam as much as other toothpastes but again you get used to it and you do still feel like it reaches everywhere in your mouth.

            After maybe a week of using this product I found that my tooth sensitivity had almost entirely disappeared. The makers claim that this toothpaste works by fixing the root cause of sensitivity, blocking the pathways to the exposed nerves. Other toothpastes, they say, only numb the area temporarily. Of course, I've no way of knowing whether this is true or not, but what I do know is that I feel a lot more confident now that if I bite into an icecream, the only thing I'll feel is refreshed.

            As for the whitening claims: I do tend to get compliments about how white my teeth are, but I'm not sure whether this is to do with the toothpaste or not as I don't drink tea or coffee or smoke, which seem to be the main causes of staining. As other reviews have mentioned, there are other ways to whiten your teeth such as using this product's star ingredient: baking soda.

            At the moment this toothpaste would set you back £3.22 in Boots. I know that sounds quite expensive but it's definitely worth keeping an eye out as I've seen it on offer tons of times and I tend to stockpile it when I get the opportunity. You can pick it up half price quite often. However, a word of warning: I once picked up 3 tubes of this in a pound shop, thinking I'd got a brilliant bargain because the wording on the packaging was in a different language (Arabic, I think). When I started using it though, it was obvious that this was not the same product as the consistency of the paste was completely different. So if it seems like too much of a bargain - it just might be!

            If I could, I would give this product 4.5 stars because I appreciate that it's out of some people's budget and the taste is really quite odd at first. But for me, it has made such a difference in my day to day life that I can't help but give it 5 stars. It's my miracle cure! The taste doesn't take long to get used to at all, and if you're not willing to pay full price for it then there are regular offers that you can take advantage of. I'm absolutely willing to pay £3+ for it and have done in the past but you don't need to if you don't want to.

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            26.08.2011 19:30
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            Rebuild enamel and relieve sensitive teeth.

            I have never had problems with my teeth until the past year or two when I began to find it painful to eat cold foods such as ice cream or drink chilled drinks. If you have sensitive teeth you will be well aware of just how painful it can be - the pain is actually agonising. I have tried lots of different toothpastes to try and alleviate the problem and when I saw Arm & Hammer Enamel Care Sensitive Toothpaste on buy one get one free for £3.22 in Boots I thought I would give it a go.

            So what makes Arm and Hammer Sensitive Care Toothpaste different? Arm and Hammer Sensitive Care Toothpaste claims to contain innovative patented technology, Liquid Calcium®, which blocks the pathways to your exposed nerves and rebuilds a smooth and white surface enamel. The Liquid Calcium fills in dentinal tubules, sealing teeth with a protective shield and closing off your sensitive nerves.

            I have to say that this is a brilliant product that so far has lived up to all of it's claims. I have found that the sensitivity in my teeth has all but completely gone. It may be my imagination but my teeth do also feel like they are in better condition, after a good brush sometimes the surface of my back teeth could fell a bit rough but since using Arm and Hammer Sensitive Care Toothpaste they feel much smoother.

            The first time I used the toothpaste I was very aware that it had a much thicker constituency than regular paste - you need to give it a really good squeeze to get it out of the tube. The toothpaste also contains baking soda which really makes my teeth feel like they have had a deep clean and I have also noticed my teeth are much whiter. The only problem I have with Arm and Hammer Sensitive Care Toothpaste is the taste, unfortunately like most toothpastes that contain baking soda it has a very salty taste rather than minty, as such I do not get the fresh breathe feel of minty toothpaste. If it was not for this I would have awarded Arm & Hammer Enamel Care Sensitive Toothpaste 5*

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              10.11.2010 10:13
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              A toothpaste which can work well but tastes horrible

              My teeth are either poor due to how much sugar I consume or just bad luck but I have serious sensitivity towards ice in drinks and really hot drinks so I am left with a few problems when it comes to finding a toothpaste.

              I always brought cheap toothpaste the kind which does nothing at all but makes you smile when you see the price. Arm and Hammer are one I tend to hear good things about and when I saw enamel care and sensitive teeth on a toothpaste box I am sort of interested.

              The product is inside a 75ml tube and the product is like any other toothpaste you squeeze and out comes this very slow and thick looking toothpaste in white. There is no smell towards the toothpaste at all but it does look good stuff and not watery either.

              The product looks kind of stiff to the tooth brush and you then begin brushing. I found the product extremely dry in how it felt rubbing against my teeth. I thought I needed water when brushing to help me brush over my teeth because otherwise you need to use tones of tooth paste to cover all the teeth you have.

              There is a nasty bitter taste to me which might be the liquid calcium. When I first saw on the front liquid calcium I assumed it was just an ingredient but the product has got a really horrible taste and if you fail to spit all the tooth paste out the mouth it can leave a poor taste behind.

              Those are the negatives but there is positives.The sensitivity in my teeth seemed to disappear over time. I was using this product once in morning and once at night and you see adverts claim it can work quickly and after using an item like this for a while it will begin to have longer lasting effect this is true.

              I found I could eat products which were cold like ice cream and drink ice in drinks and I never felt the sudden thrust of pain which would travel around my mouth. I found that there was occasionally tingling sensation inside my mouth but it was not pain just something new I could sense but not feel pain from.

              I paid £1.50 for this tooth paste and it was labelled this price but I am sure it is more then this around £3.50. I think the product can last a while if people understand it has a poor taste and it hardly leaves a pleasant smell behind but what is stopping you using this and then a mouthwash to improve the overall taste and smell afterward?

              I would recommend this for sure.

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                19.02.2010 10:34
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                Does what it says on the box - improves sensitivity

                I had my first ever filling last year, to repair what my dentist described as a "soft spot". It had been bothering me as it was occasionally painful when I bit down. What I wasn't prepared for was that after the filling was done, it became very very sensitive to temperature! No-one told me that happens! Anyway, I figured I'd give it some time to settle down before hassling my dentist about it, and decided that sensitive toothpaste might help it along. The advertising on the Arm & Hammer box said it helped rebuild damage - so that was the one I picked.

                So after that bit of backstory, on with the review.

                The toothpaste itself is quite thick & difficult to squeeze out of the tube. It also dries out a little over time & gets harder to extract - I dribble a little bit of water into the tube when it gets particularly difficult, and this helps to soften it up again. If I'd realised it contained baking soda I might not have picked it, as I don't like the taste or the way it feels in my mouth.

                One thing I particularly liked was that the box told me to see my dentist again if the sensitivity persisted after I'd finished one tube - I appreciated that they'd given me an idea of how long it would take to get results! As it turned out, the sensitivity was gone entirely after using the toothpaste for about a month, although I'd say it started to really improve after a couple of weeks. The spot where the filling went feels smoother to my tongue.

                The thickness of the paste means that I doubt I'll be able to squeeze the last of it out of the tube, but I don't mind too much. I think I've had four months of use out of the one tube - I don't know how long it's meant to last, but I'm happy with four months! Admittedly I don't always brush my teeth twice a day, but I'm sure everyone forgets now & then.

                I probably won't buy more of this when I'm finished this tube, because the sensitivity seems to be gone - I guess I'll see whether it's gone for good or whether I need to keep using it to maintain the effect. The one thing it's not good at is maintaining tooth whiteness. Although they did brighten up a bit when I first started using the product, my teeth seem to have become slightly yellower over the last few months - but then I do drink coffee & tea, and I've spent a few weeks in hospital on antibiotics in that time, so it mightn't be the toothpaste's fault.

                Overall a great product to use if you have sensitive teeth and don't mind the taste of sodium bicarbonate (baking soda).

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                09.02.2010 19:17
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                great enamel care toothpaste that really works

                I have been using arm and hammer enamel care toothpaste for over a year now and rarely use anything else (unless there is a extra special bargin going on).
                I tend to buy mine in the supermarkets where it retails around £3.49 for 75mls, which is quite a lot I know, however, there are often deals on and I tend to stock up then. The packaging is standard toothpaste plastic tube, which comes in a box in white gold red predominatly. Product sates the ingrediants and manufactuer/distributor details and general warnings. Also highlights its use of baking soda for extra gentle cleaning, liquid calcium for enamel restoration and that it contains fluoride.
                It first attracted me by the enamel care promise and the arm and hammer name I know to be well used and trused in the states.
                The actual toothpaste is blue and white and has a gentle minty smell as is the taste (it dosnt blow your mouth out). After using my teeth always feel clean and fresh and the sensitvitly lasts a fair time about 6-8hous in my experiance. More importantly to me the enamel care does actually work, I have a couple of areas where enamel has worn on my teeth and they always feel much smoother and filled after using.
                I would definatly recommend it to others to try.

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                  06.02.2010 14:40
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                  A bit pricey but does seem to do what it says it does

                  For many products; once I have found a brand or range that I like for quality and value for money I tend to stick with it but for some reason this has not been the case for toothpaste.
                  Each time it comes to having to buy some more I end up getting a different sort. Personally I think there are too many to choose from especially as one states it does 'this and that' and another states it does something else.

                  Ok, so recently it was back to choosing yet another make. I don't know why but I saw Arm & Hammer Enamel Care for sensitive teeth. It may well have been the effective gold and white packaging with pink highlights for sensitive teeth that caught my eye or it may have been 'well I haven't tried that brand yet so let's see'.

                  Most branded toothpaste are about the same price £2.00 to £3.00 for 100ml but this was £2.48 for only 75ml so more expensive.

                  The tube is plastic (much better for squeezing than rolling up the end) with a screw cap. I was surprised that there was no tin foil removable cover but soon found out why; you need to be Britain's strongest man to start this tube off!! So no danger of losing half of it all over your sink.

                  Now this toothpaste has baking soda in it to clean and whiten your teeth more gently; a patented liquid calcium technology that repairs the enamel surface; baking soda and long lasting relief for sensitive teeth; oh and did I mention 'Baking Soda'.

                  The first time you use this the taste of baking soda is overwhelming and I wondered if I'd just wasted my money because I didn't know if I liked this taste or not. Having said that you could feel the paste frothing up and after rinsing my teeth did feel wonderfully clean and then you are left with a nice mint taste.

                  I have one or two sensitive teeth and I don't think its my imagination but they do appear to be less so. As for the liquid calcium protective shield; I don't think I've been using it long enough to accurately comment; I guess we'll have to see if my dentist comments the next time I go for a check up.

                  Once you have overcome the taste it's a good quality toothpaste; will I buy it again when this one runs out; I haven't decided yet; if it's on a good offer maybe; only time will tell.

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                    19.10.2009 14:19
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                    Great toothpaste for sensitive teeth

                    Arm and Hammer Enamel Care Toothpaste for Sensitive Teeth

                    I do suffer from sensitive teeth now and again so thought id try this toothpaste out seeing it was on special offer in tesco a few months back for £1.60.


                    ** The packaging**

                    This toothpaste comes in a white box with the well known Arm and Hammer red circle symbol with a picture of a muscluar arm holding a hammer in the middle of the red ring. The design on the box is the same as whats on the actual tube of toothpaste.
                    The toothpaste is in a squeezy 75ml tube with a screw top lid, which in my opinion is better than a cap, as caps tend to break and snap off.
                    On the reverse of the tube are ingredients and dircections on how often to use.


                    **The Product**

                    The tube is easy to squeeze and the paste comes out quite thick so you only need a little on your brush. Arm and Hammers toothpaste are known for there baking soda ingredient which puts some people off but it really doesnt taste that bad at all i think it tastes more of mint than baking soda! With a little bit of water on your brush the paste foams up just the right amount. It has a lovely minty smell and taste to it, leaving your teeth clean and your breath fresh.
                    After a few months of using this tooth paste it has definatley helped repair my tooth enamel, as i had a brownish mark on one of my front teeth from where i had tried a whitening product once. This has now disappeared and my teeth seem much stronger, i can drink hot or cold drinks no problem now, this toothpaste does what it says!

                    This toothpaste also contains liquid calcium which claims to repair teeth and seals them to form a protective sheild. Also filling tiny crevices to restore the enamel surface. Which in other words helps restore your sensitive teeth so you can drink hot and cold drinks again.
                    The baking soda ingredient helps whiten teeth naturally and gently.


                    **The Price and Where to Buy**

                    You will find this toothpaste in most well known supermarkets, Tesco seem to have this on offer every couple of months which is when i normally stock up on a few tubes priced at just £1.60. But the normal price of this toothpaste ranges from £2.50-3.50.

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                      17.10.2009 17:04
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                      Will continue to use it to see if it works eventually!

                      I am one of many people who suffer from sensitive teeth which causes problems when eating hot or cold foods (cold foods affect me more). I had previously tried Sensodyne but didn't like the taste so didn't try it for long enough to see if it helped reduce the sensitivity. I spotted this toothpaste by Arm and Hammer about a month ago and was impressed by its claims to repair enamel and 'fill in' the tooth to prevent sensitivity. Great, I thought, will give it a go. I have used Arm and Hammer toothpastes before because of their bicarbonate of soda content used for whitening teeth and feel it is a trusted brand.

                      I like my toothpastes to be nice and minty and I was a little let down by the taste of Arm and Hammer Enamel Care. Due to the bicarbonate of soda content, the toothpaste tastes more of this than mint! Nevertheless, my mouth felt fresh and very clean after using. Cleaner in fact than when using other regular toothpastes. The texture of the toothpaste is very thick and slightly grainy, again, due to the bicarb content, but it is not unpleasant.

                      I feel that this toothpaste has fantastic cleaning qualities and also great whitening qualities but I haven't felt much of an improvement as far as tooth sensitivity is concerned. I still feel the familiar jangling of nerve endings when eating ice cream or fruit which has come straight from the fridge. I have used this toothpaste twice daily for the past month so would have expected to notice an improvement in that time. I intend to continue using it as I love how clean and smooth my teeth feel after brushing with this toothpaste but will be trying another toothpaste for sensitive teeth if the sensitivity doesn't improve when the tube ends!

                      A great toothpaste for cleaning and whitening teeth but not sure about its powers to reduce sensitivity.

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