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Maybelline released the Color Tatoo Eyeshadow line a while ago and it's been a success since then. They are cream eyeshadow and they come in little jars - very similar to MAC paintpots or any other brand's cream eyeshadow. So, nothing exciting or unique from packaging-wise. They come in a widre range of colours, from vibrant shades like electric blue or green, to more neutral ones, like grey or a nice matte brown. Maybelline has also released some limited edition shades now and then, which I believe it's a pity as the L/E products tend to be very good but you can find them only for a short period of time. That said, the permanent shades are nice and pigmented too and definitely worth a try. They are supposed to last 24hours, which I highly doubt. But they are definitely very long lasting and waterproof, as they stay put the whole day even without a primer (at least on me). The consistency is nice and smooth enough to allow an easy application of the product on your lids. Some colours may require a couple of layers to obtain a decent payoff, while the darker ones tend to be more pigmented. Overall, considering the fair price (£ 4.99), I highly recommend them. You can easily find them in Boots or Superdrug, or any other supermarket.
I love love love Maybelline Color Tattoo pots. I have a couple of them now and have a wishlist of several more! The range is so broad but not all colours suit everyone, especially the teal. I think they make a great base or work as a splash of colour by themselves. I've used other cream eye shadows before and they do tend to be a very sheer colour, rather than being highly pigmented. I am a very loyal make up brand customer. Maybelline continually bring out fresh innovative products that make applying make up easier at a cost effective price. Not only are these cheap products anyway, but high street shops often have a two for one or three for two deal... making it even easier to collect all of them! I have On and On Bronze, Permanent Taupe & Metallic Pomegranate. I apply the eye shadow with a finger, which allows my own body heat to warm the product, making it easier to apply. I use the color tattoo either as a shadow or a base. The On and On Bronze has a shimmer base, which looks lovely when applied with an eye shadow overly. The Metallic Pomegranate is lovely when used for more of a party look, as it has a red undertone, it can be difficult and won't suit all skin tones so be careful, once again it's a shimmer. The Permanent Taupe, I was a little disappointed with the colour pay out, but again, it's a lovely matte eye shadow colour which can be used as an every day colour. I can't think of a downside. The only issue I have is that because I use my fingers to apply the shadow and I have long fingernails, it can get under then and that wastes product. However, I can easily use a brush or cut my fingers!
I had a horrible reaction to cream eyeshadow when I was 13 and as a result I have avoided them ever since. When I had read amazing things about this eyeshadow I decided to give them another go. Packaging This is in a small glass pot with a screw on plastic black lid and this screws airtight meaning the shadow does not dry out. This is really durable and I have dropped them a number of times without trouble. These are great for a makeup bag and very easy to store. The Shadow These come in both matte and shimmer finishes I own five shades from the gorgeous eternal gold to the intense pomegranate. These are great bases they slide onto the lids really easily with creasing and are very easy to blend out. They have great sticking power when it comes to powder shadows and the paler colour tattoos are great at making powder shadows more intense. Shadows last all day with this. These are so pretty. Only the smallest bit is required meaning these will last me forever. I always applies these with a finger - if you were looking for a more intense look use a brush. There is a full range of 30 shadows in the US and here we only have about 15 but these are more than enough and there is always ebay! Price and Availability I bought mine all for £4.99 from Boots and Amazon and these can be bought at a huge range of retailers. Note: Pencil eyeliner does not apply easily on top of this -try liquid instead. A amazing cream eye shadow that with a good eye makeup remover is easy to clean away at the end of a busy day.
= = = = = = The Product = = = = = = The product I am reviewing is the Colour Tattoo eye shadow which is made by Maybelline. I have only recently got into wearing eye-shadow lately and I tend to go for bronzed/metallic brown colours which tend to bring out the blue in my eyes. I regularly browse make-up brands to look for new products and as I was looking for a new eye shadow I browsed some of the most popular brands, one of them being Maybelline. I have only ever purchased a few things from the Maybelline range and I have found the products I have purchased to be reasonably good. I have heard of this particular product before, but have only just got round to looking at the different colours in this range. The eye shadow from Maybelline claims to be their longest lasting shadow which has special ink technology which helps to create super-saturated colour. The cream gel smoothes on for vibrant colour that doesn't fade and that lasts for up to 24hrs. The special cream formula is said not to crease and its ophthalmologist tested so it suitable for people with sensitive eyes and also contact lens wearers. The eye shadow comes in a small round glass pot which is clear so you can see the colour of the eye shadow. It clearly states on the glass part of the pot what the product is and who it's made by. On the lid of the product it has a round sticker which corresponds to the colour of the eye shadow and it also states what shade the eye shadow is, which is this case is 'On and On Bronze'. There should be a plastic seal on the side of the pot which should not be broken when you purchase the eye-shadow. This breaks easily to enable you to unscrew the lid to see the eye shadow inside. When unscrewing the lid, the eye shadow has a lovely smooth finish to it and looks very metallic, which I loved. The colour was a gorgeous bronze colour, although I think it looked slightly darker in the glass pot than it does when looking at the colour of the eye shadow through the glass part of the pot. This product reminded me a little of the Bourjois Colour Edition eye shadow which I reviewed recently as the packaging was very similar and the formula of the eye-shadow looked the same as well. After reading some good reviews about this product I was expecting it to be a good product and also expected quite good results. = = = = = = = Price/Availability = = = = = = = The product is available to purchase from Boots & Superdrug stores and you can also purchase it from their website as well. The product is priced at £4.99 which I think is very reasonable. The product comes in 9 vibrant shades which include: * Eternal Gold * And on Bronze * Pink Gold * 25K Gold * Timeless Black * Light in Purple * Persistently Pink * Metallic Pomegranate * Everlasting Navy If you look on the Maybelline website, the colours are called something different on there to what they are when you purchase them. This is a little confusing, so it's best to go by the colours I have listed above as these are the actual names on the bottom of the eye shadows. = = = = = = = = Using the Product = = = = = = = = When reading reviews recently about this product I read that some of the colours can stain, so I made sure I applied an eye primer which would helpfully reduce the eye-shadow from staining my eye lids. As I wasn't really using a dark colour (I was using the Bronze colour), I was hoping that it wouldn't stain anyway. After applying my make-up and the lid primer I tend got ready to apply the eye shadow. Using a clean finger-tip I rubbed the tip of my fingers over the top of the eye-shadow to ensure a good amount appeared and I then carefully applied this to my eyelids. You can use an applicator to apply this product, but they suggest using your fingertips for best results. The eye shadow felt smooth on my finger and I found that it was easy to apply and glided easily onto my eyelids. I did use a small eye shadow brush to neaten the eye shadow up a little and to also apply some carefully to my lower lash line as well. As the product is a gel cream formula, it means that you can build the colour up if you wish and also use a few colours together to create different effects. At this stage I didn't want to build the colour up as I was wearing the eye shadow during the day; how-ever I would consider building it up slightly more for an evening look. The eye shadow or the one I chose in particular is very metallic looking and slightly sparkly as well, although not too over the top. I finished the look off by applying some mascara. = = = = Results = = = = I loved the metallic look of the eye shadow and although this specific colour was a much darker bronze than I had expected it was still a gorgeous colour and still looked great. This colour also did bring out the blue in my eyes as well as I had hoped it would. The eye shadow felt light and didn't feel heavy on my eyelids which was good. During the day I checked my make up every so often when popping to the toilet and it stayed looking great for the majority of the day and there was definitely no need to re-apply the eye shadow. By the time I finished work which was a good 6-7hrs later the eye shadow was still looking great and hadn't faded or gone into the creases of my eyelid which I found with a product that I recently tried. I always use facial cleansing wipes to remove my make-up and I find that this removes the eye shadow quickly. I did notice that with this eye shadow you might find that it stains a little as when trying the bronze colour on my hands and rinsing it off with soap and water I noticed that there was a small light stain where I had applied the product to try the colour. This is a good reason to use a lid primer when using this eye shadow especially with the darker shades. During my time wearing the eye shadow I experienced no reactions with my eyes which was good. = = = = = = = Overall Opinion = = = = = = = When purchasing this product and examining it before using it, it did remind me a lot of the Bourjois Colour Edition eye shadow which looks very similar and the texture and application of the eye shadow is pretty much the same. With this product, I did find that the colour was slightly different to how it looks through the glass pot; how-ever this wasn't too much of a problem as I still loved the colour anyway. Although you can use an applicator or eye shadow brush to apply the product it's much easier if you use your fingertips as I find that the product glides on a lot easier. The eye shadow is very smooth and has a nice light finish to it which doesn't feel heavy on the eye lids. The eye shadow itself lasted through-out the whole day without the need to re-apply it. I can't comment on whether it lasts 24hrs as I never wear eye shadow for this long anyway, but I suspect it would do a pretty good job of lasting for this long. I also found the product very easy to remove with a facial cleansing wipe and if you find the product does stain I would advise using an actual eye make up remover or a little cleaner so help get rid of the staining. I do fin that when you use a lid primer (I use one by Smashbox), that this helps to prevent staining and also gives a nice smooth base for the eye shadow as well. In terms of value I think the product is very reasonable and is a good product. When comparing it to other similar products such as the Bourjois Colour Edition, I think I definitely prefer the Bourjois one as I prefer their range of colours and in general the way the finishes results look. I will continue to use this product and if there are more colours in this range that I like I wouldn't hesitate purchasing some more. (review also on ciao)
I am always on the look out to try new make up items and normally am very quick to jump on the band wagon as soon as a new beauty item, may it be gimmick or not, is bought out. Despite this, I was very slow in trying these Maybelline Colour tattoos, I am not quite sure why this, nonetheless I am very pleased I eventually got round to trying this product. ===~~The product and its claims~~=== Essentially this an eye shadow that claims to last for 24 hours on the eyes, though can also be used as a primer to apply powder eye shadow over the top in order to give this eye shadow a longer length. It is a cream gel formulation so it is therefore meant to have the staying power and pigmentation of a cream eye shadow, but feel a little lighter on the eyes due to the fact it is more a gel formulation, which also allows for a smoother application. Personally, I don't tend to wear my eye shadow for 24 hours, however often my eye shadow does begin to crease or look a little worn throughout the day, especially if I go out of a night so I was hoping that this eye shadow would be different in that it would last the duration of the time I was wearing it. ===~~Price and Availability~~=== These colour tattoos are very affordable and cost £4.99 and for this price the pot is also a fairly decent size and you do get quite a lot of product. They are also often on offer, whether it be buy one get one half price or on 3 for 2. They are actually currently on 3 for 2 at Boots (22/10/13). As with most Maybelline products these colour tattoo eye shadows are available from Boots and Superdrug, along with some pharmacies and some larger supermarkets such as Tesco and Asda. They can also be ordered online from some of these places and are sometimes for sale on the likes of eBay. I tend to find they are very easy to get hold of, though often find that the full colour range isn't always available, not even in some of the larger Boots stores, so sometimes I do end up ordering them online if I am after a particular colour. ===~~Colour Range~~=== When trying out a new make up line, particularly be it an eye shadow, I always like to check out the colour range. As far as I am aware there are nine colour options available, so isn't the most vast line available, however I feel that this range covers most colours to suit different people; whether it being a bright blue, a bronze or a deep black colour. One thing I noticed about these colour tattoos is that they are all metallic (they were designed to be bold metallic shades) which I liked as I often find shimmery or metallic shades a little easier to wear, nonetheless if you are a fan of matte shades then these wouldn't really suit you. ===~~Applying the Eye Shadow~~=== There are a few different ways you can apply this eye shadow, whether it be with a brush, a small or cosmetic sponge or with the fingertips. I personally find the easiest way to apply this eye shadow is with my fingertips and also find this is the way I get the best results. The first thing I noticed when applying this eye shadow was the texture of it, it was unlike most cream eye shadows I had used in the past and indeed did feel much lighter, almost like a whipped texture. It neither felt sticky nor greasy to use and all in all I really liked the formulation. To apply I simply ran a small amount of the eye shadow across my eyelid; I found that this was very easy to do and the eye shadow glided across my eye lid very smoothly. Due to the light, yet creamy texture of the eye shadow I found that it was very easy to apply from my inner corner of the eye to the outer corner without it pulling or dragging on my eye. After one layer of the eye shadow I decided that the colour was not quite as dramatic as I had wanted it to be. Oddly, I did find it to be very pigmented and one 'coat' would have been fine, however I was hoping for the colour to be a little more intense. It was very easy to add another layer of this eye shadow and despite it being a cream/ gel formulation I found that it did not move any of the previously applied eye shadow. I found that this eye shadow did set relatively quickly on the eyes, though I found I had enough time to blend out any of the edges. Despite the fact I found the best way to apply the eye shadow was with the fingertips, I did find that the best way to blend it was with a synthetic brush. I only did this to the other line of eye shadow as otherwise I do find that due to the intensity of the eye shadow it can look a little harsh. The eye shadow was a lot easier to blend that I had expected and gave the eye shadow a slightly softer look. ===~~Results~~=== I tend to use this eye shadow in two ways; as an eye shadow on its own or as a primer for other eye shadows. I have to say I was very pleased with both results and although I am not sure whether this eye shadow would last 24 hours on the eye, it definitely lasts considerably longer than eye shadows, be them a cream or powder formulation, I have used in the past. ==~~When used alone~~== When used alone this eye shadow does last on the eyes. It gives a lovely metallic look to the eyes, which looks great on its own with a bit of mascara or with a little bit of eye liner. What I particularly liked about this eye shadow is that although it was metallic it was not too over the top and shimmery and was a little more subtle that I had expected it to be. My favourite shade that I currently own is that of On and On Bronze, which is a lovely warm bronze colour; I find this colour great for daily use and if I am in a rush I find this a really easy colour to pop on my eyes as it requires almost no effort, yet looks very pretty on the eyes. I find that when worn alone I can get at least eight or nine hours wear out of the eye shadow and despite it being a cream eye shadow I was pleased to find that during this time it did not become heavy feeling on the eye, neither did it become oily or greasy feeling. I was even more pleased to find that the eye shadow did not gather in the crease of my eye, which many cream eye shadows have done previously. ==~~When used as a primer~~== This is my favourite way to use this eye shadow as I find that it makes powder eye shadows last on me all day, opposed to the fact I normally feel the need to touch them up after a couple of hours. I find that when used as a primer it really helps to set any eye shadow I apply afterwards into place and keeps it there; I particularly like doing this if I go on a night out as I know that my eye shadow will stay in place all night without having to worry about it creasing or wearing off. I do find that you can see the colour of the Maybelline Tattoo through any eye shadow applied over the top, so it is best to go for similar colours when using it in this way. I have also applied matte shades over the top of this and do find that the colour tattoo does add a metallic sheen to the eye shadow which I actually like, nonetheless if you build up the matte shade enough then you can no longer see this. I actually prefer using these Colour Tattoos as primers to that of Mac paint pots or the Urban Decay Eye Shadow Primer as I think these add more depth to the eye and personally find them a lot easier to work with. ===~~Overall~~=== Overall I have been thoroughly impressed with these Colour Tattoos by Maybelline, especially when considering the price. I now own a few of the shades and have been very impressed with all of them; both in terms of staying power and pigmentation. Due to the fact a little goes a long way I can see them lasting me a long time, especially when considering I have owned some of mine for 4 months now and they have not even begun to dry up. The only slightly downside to these is that I do find that they can stain the eyes a little; especially the blue one. I would not say that they are particularly hard to remove and find that a little bit of cleanser will remove them, I just find that sometimes they leave a stain. All in all I would definitely recommend these little pots of greatness and I will definitely continue to use them; I would actually quite like to see them bring out some matte ones, though the metallic ones are fantastic for now!
PRODUCT The Maybelline 24 Hour Colour Tattoos are one of the most raved about products this year - they're everywhere, and for good reason. They are creamy, with a smooth texture and are surprisingly long lasting. They are incredibly easy to apply and crease resistant (I'm a good test for this claim, I have strangely wrinkly eyelids!). This product works well all over the eye - it's great all over the lid, in the crease and under the lower lash line. They are suitable for use on their own for a lovely pop of colour on the eye, or as a base for an eyeshadow. The Colour Tattoos are, in terms of quality and performance, on par with MAC or Sigma paint pots and are far more reasonably priced. Due to their amazing pigmentation, a little really does go a long way. PACKAGING The Maybelline Colour Tattoos come in a small glass pot with a plastic screw on lid. The transparency of the glass means that the product is visible through the packaging, making identification of your chosen colour very easy. This packaging is a great size for popping in your makeup bag and it is surprisingly sturdy - trust me, I once watched in horror as a brand new pot bounced down a full flight of stairs. To my surprise and relief, no damage was done! COLOURS As much as I love the Colour Tattoo pots, the shade range is quite limited. There are currently 9 shades available to buy on the Boots website. The shade range is also a bit unusual: there is roughly a 50/50 split between neutral colours (such as 'Permanent Taupe' and 'Eternal Gold') and very bright colours (such as 'Everlasting Navy' and 'Metallic Pomegranate'). I suppose this means that those who prefer a neutral AND those who prefer a vibrant eye look are catered for - so everyone is happy! Personally, my favourite shade is 'On and On Bronze', a beautiful deep golden colour that suits everyone. INGREDIENTS These are not widely known to irritate the skin or the eye, and there is even a very slight SPF in there. APPLICATION The Colour Tattoos can be applied with your fingers or using an eyeshadow brush. I prefer using my finger to apply the product and then using a brush to blend it out, I find this gives a smoother finish with no hard edges. WHO CAN USE THIS Everyone! This product is so creamy it is suitable for even those with the driest eyelids. If you have very oily eyelids I would suggest using this as a base for shadow rather than on its own, as when used this way your eye makeup will be practically budge proof. PRICE These little pots of joy are reasonably priced at just £4.99 per pot (Boots.com), and sometimes they are included in a 3 for 2 offer - perfect for stocking up!
As a big fan of cream eyeshadows I had to get my hands on the new Maybelline Color Tattoo eyeshadows. I've heard loads of great reviews of these from beauty gurus on You Tube, so was expecting them to be amazing, but to be honest I found them just so so. Performance These eyeshadows claim to last for 24 hours, and whilst I haven't tested that claim, they do last a full day of wearing makeup, about 16 hours. However, the colour isn't as intense after this time, but this is to be expected. I'm not sure why anyone would want to wear their makeup for 24 hours? Sleeping in makeup, especially eye makeup is a big no-no as it can cause eye infections. I found the colour range to be very lacking. There were only three colours that I would consider wearing - the silver colour, the gold one and the pink colour. All the rest were very vibrant but definitely not wearable for an everyday look. Packaging The eyeshadows come in a glass jar with a plastic screw top. I like the glass jar because it makes the product feel more expensive than it is. However, the black screw on top is very basic looking and doesn't display the colour of the eyeshadow inside, which I would like. The packaging is functional but not very travel friendly, especially if you have a lot of them, due to the weight of the jars. Price I think these eyeshadows are perfectly priced at £4.99. I certainly wouldn't pay any more from them because in my opinion there are much better cream eyeshadows and eyeshadows bases out there. They are affordable for most people and are widely available. Overall I think these are a good concept, though not exactly anything new. I just wish they would broaden their colour selection and introduce more neutral colours.
Okay so despite a lot of bad experiences with cream eyeshadows in the past I became intrigued by this product after reading a lot of positive reviews online. I think there was a 3 for 2 offer on in Boots so I decided to grab one and see what all the fuss was about and I'm so glad I did! Maybelline is a drug store/high street brand but I've always found there products to be very high quality, I use there gel eyeliner and there falsies mascara all the time. Maybelline is available in Boots, Superdrug and also some of the supermarkets stock it aswell so it's fairly easy to get hold of. THE CLAIMS: * Cream gel eyeshaow for long-lasting shimmery metallic shades * Smooth, Bold Metallic Shades * 24HR wear cream gel formula for smooth application MY EXPERIENCE: I chose this in the shade 'on and on bronze' as some of the shades are a bit too vibrant for me and I thought this would be the most wearable. I've found in the past when I've applied cream eyeshadows they've creased really badly and all I was left with was a fine line where all the product had gather in the socket of the eye...not a good look! However I gave this a chance and was very impressed when I got home from work and the product hadn't moved! This literally does stay on all day, I've never needed my eyeshadow to stay on for 24 hours but it stayed on until I took my make-up off at night and that was enough for me! You can apply this with either your finger or a brush it glides on smoothly and dries with a slight shimmery finish. A lot of people also use these as a base for there normal eyeshadow but I haven't tried that yet. SHADES AVAILABLE: There are 14 shades available in the range but some are not for the faint-hearted, I tend to wear more neutral colours on my eyes so maybe I'll try 'permanent taupe' next. PACKAGING: The product comes in a small glass pot with a black screw on lid. The sticker is the colour of the shadow so easy to find which one your looking for which I like. VALUE FOR MONEY: For £4.99 I think these are amazing value for money, a little product goes a long way so they last well to and I will definately be repurchasing I would however like to see some more wearable shades.
I cannot even begin to describe the amazingness that these colour tattoos are. They are everything I ever dreamed a paint pot to be...and more. I know I may sound like a crazy person talking so highly of an inanimate object, but girls. You have no idea how long I have waited for something like this to enter my life. An affordable cream eye-shadow that also serves as a primer and doesn't crease all day. Oh, and did I mention how pigmented it is? It puts all of my MAC Paint pots to shame. In fact, I prefer to use these, and they even come in some of the exact shades! There isn't a day that goes by that I don't use them. They range in a variety of colours and finishes. Bright blue to shimmery taupe to matte grey. And yes, I did say matte. (Crazy I know!) Maybelline has released several limited edition collections which included several new colours of the tattoos. It was then that I was able to snag my most favourite cream shadow of all time-Barely Beige. If you can't find it at your local store, I would suggest Too Cool, which is a shimmery icy white colour which is part of their permanent line and is perfect as a base for any light coloured eye-shadow. Both Barely Beige and Too Cool are my favourite colours, along with Bad To The Bronze which is another permanent collection colour. The only one I'd say to avoid is the Painted Purple shade, which is a total bust. How unfortunate because the colour looks so vibrant. These products were such a hit when they first came out. I had to go to several different stores to finally own all of the collection! If you want to give anything I have talked about this entire year a try, this is it! Use it under your favorite eye-shadow, or alone for a beautiful wash of colour.
A few months I was browsing my local Boots store and came across these Colour Tattoo Eyeshadows from Maybelline. I have good opinions of the Maybelline make-up brand and could always do with a new eyeshadow so I decided to treat myself to one. The eyeshadow comes in eight different shades being pink gold, eternal gold, endless purple, turquoise forever, permanent taupe, and on bronze, immortal charcoal and eternal silver. I really loved the look of endless purple and turquoise forever, both really pigmented and deep shades which look stunning. Unfortunately I couldn't really see myself wearing either of those two shades and instead opted for immortal charcoal which is quite a dark silver colour and goes well with most other shades of eyeshadow. These pots of eyeshadow are available from Boots, Superdrug and most larger supermarkets stocking Maybelline products and cost around £5. The eyeshadow comes in a little round pot which is clear at the bottom allowing you to see the product through it with a black screw on lid. There's a sticker on the lid which is the same colour as the shade of eyeshadow and contain the product name and other bits of information. The pot is very sturdy and durable and the lid always stays in place meaning my make-up bag hasn't been covered in this! The eyeshadow is a gel-cream one which is supposed to be fade and crease resistant and last for 24 hours. I was quite intrigued to test this out as I find if any eyeshadow is going to crease it's going to be these gel/cream ones! If this lived up to its claims I would be very impressed that's for sure. Despite being a dark grey, my shade of eyeshadow still manages to be really bright and vibrant and there's plenty of colour in there. I use a small eyeshadow brush to apply this and it just glides onto my eyelid really easily with all of the product being transferred to my skin. You really don't need any more than one coat of this stuff to get a really intense colour result so the pot will last for ages. My shade has a metallic finish to it which looks lovely although slightly over the top for everyday wear, it's perfect for a night out though! I was really surprised to find that this really is crease resistant too! Normally these types of eyeshadows seem to badly crease within an hour or two so to find one which just doesn't regardless of how long I keep it on is pretty good! Having said that I don't entirely agree that it fade resistant nor would I say it lasts 24 hours. It does, however, look freshly applied for a good six hours and around eight to ten hours it starts to fade slightly. I'd certainly say you could get twelve hours out of this before it has disappeared which, whilst not as good as the claims Maybelline make, is more than enough time for me! Who still needs their eyeshadow looking intact after 24 hours? Removing this is really easy and I don't even find I need proper make-up remover to do. Gently wiping over my eye with a facial wipe does the job quickly and easily which means I climb into bed sooner! Despite not entirely living up to its claims I've been thoroughly impressed with this eyeshadow, the colours are very bold and striking and my shade certainly does last a while so I've no real complaints.
I was interested to try this product when it first came out as it reminded me of the MAC paintpots. I now own 3 of these in the colours eternal gold, pink gold, and on and on bronze. I use these mainly as a base underneath my MAC and Urban Decay eyeshadows, and I find it brings out the colours amazingly well, and lasts all day without creasing at all. I like to apply this product with my fingers across the lid, you can also build it up if you if the layers set inbetween. I have also recently started using this as an eyeliner, using an angled brush to apply it with, and it has lasted all day applied this way. I would definitely recommend this product to anyone looking for either an easy natural look for the lid, or a great affordable eyshadow base. I'm looking forward to seeing more colours in the range.
As much as I love make-up, I have always really struggled with eyeshadow. For such a long time, powder or cream eyeshadow was the only types available which I have never found satisfactory. Powder doesn't seem to last on my eyelids as long as it should and I find traditional cream eyeshadows to not have strong enough pigment or lasting power in the brighter colours. Having been impressed with their recent long-lasting gel eyeliner, I thought I would try this new eyeshadow when it was released a few months ago. I have to say first off that the range of colours available is well, a bit weird - its quite limited at the moment, not surprising when you consider its a completely new product, however those available are a bit all over the place - you have 1 neutral - taupe, a few metallics which are a bit glittery and two bright colours - turquoise and purple. I currently have the taupe for everyday, particularly work use and turquoise I use for nights out. The eyeshadow itself is pretty easy to use. It comes in a little sturdy pot, so it has an advantage over a lot of powder shadows in that it can be battered around a bit in a make-up bag without the eyeshadow itself cracking or getting damaged. I will say that a brush does not come with it for application. I have found that the best brush to use it if applying across the lid is a medium sized eyeshadow brush with a sturdy texture. I would not recommend using a sponge applicator or your fingers as these soak up more of the product and also do not appear to let it go on as easily or smoothly. I have found with the turquoise one that it also works well as an eyeliner with the use of an eyeliner brush. The consistency is not like one that I have come across before. It is not exactly sticky but adheres itself to your eyelids really well and a lot of the time I think that one layer on the brush is generally enough to give a good sweep of colour across the eyelid even with the stronger pigments. One thing I will say is that the way it clings to your eyelids means it is not always the easiest product to use if you do a lot of blending because it doesn't really smudge. Because of its consistency it does make your brush bristles clump together and go a bit hard so you will probably have to wash your brush more frequently than you would normally do to keep it useable and because it is essentially a more liquidy product any brush would be more likely to harbour bacteria. In general day-to-day wear I can confirm that it certainly lasts longer on my eyes than any other eyeshadow that I have used - although I think 24 hr is a bit ambitious, and I have been known to top up my taupe shadow after work when going out afterwards. I have tried it with Benefit SheLaq which is my preferred make-up sealer, but I would not recommend this as it did not agree with the product and made it crack a little bit - to be honest I don't think you really need any sealer. All in all I am really impressed with this product - it lasts better than any other one that I have used and the pigment is strong. I would definitely buy it in more colours if it proves popular enough for the palette available to be widened.