* Prices may differ from that shown
*** Why did I purchase this and how much? *** I originally used Urban decay primer potion which was an ok product but ridiculously expensive and irritated my eyelids as they decided to add bismuth oxychloride so after watching a review on YouTube where a lovely American Lady voiced her love for the E.L.F. Eyelid Primer I decided that for £1.50 I could afford to give it a go. At the time of purchase E.L.F was having a 50% OFF sale so in actual fact the product only cost me 75p and these sales happen quite frequently over the year so if you're patient you can grab a bargain. *** What do you get? *** E.L.F provides you with 5mL of their primer which currently comes in 4 shades: Sheer (my shade - neutral fair skin tone), Champagne (metallic shade - medium pink tone), Pearl (metallic shade - neutral white tone) and Golden (metallic shade - gold tone). Although you are only getting 5mL of product with E.L.F in comparison to Urban Decay which currently provides 11mL (was 10mL when I used it) you are paying a massive £1.06 less per mL when choosing the E.L.F primer as E.L.F = £0.30/mL wheras Urban Decay = £1.36/mL. *** How to use *** Basically once you've cleansed, moisturised and done whatever you do in-between, you apply the primer to the eyelids (2 dots is sufficient for my lids although this will vary from person to person) using the sponge tip applicator. I then tend to blend the primer using my ring fingers by gently stroking it across my eye to ensure even distribution of the product and then leave to sink-in for a couple of minutes. This primer like ALL primers has silicon as a major ingredient as this assists with the slip of the product allowing it to glide on the lids with minimal drag. Thankfully silicon doesn't irritate my skin as some people can be sensitive to silicons on their face so it's always worth testing out behind your ear before applying to your eyelids for the first time. Once dried my eyeshadows regardless of their make glide on and produce a highly pigmented look which means I need less shadow and they blend much better. My shadow lasts the whole day with this product and doesn't loose much of the intensity that it had on the initial application wheras without the Primer I have to reapply my shadow (filling in and fixing creases) at lunch time which is a p.i.t.a. The Primer does have a slightly greasy feel to it but I have never found this to be a problem and it isn't all that different to it's Urban decay counterpart in it's application or performance - the only difference being the dent or lack of dent to your wallet. ***Would I recommend?*** Yes. I really love this primer and for the money you are paying you are getting a really good primer which does it's job superbly. ***Ingredients*** E.L.F eyelid primer Ingredients: Cyclopentasiloxane, Octyl Palmitate, Disteardimonium Hectorite, Dimethicone, Kaolin, Triacontanyl PVP, Propylene Carbonate, Titanium Dioxide, Barium Sulfate , Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019). (ingredients copied from E.L.F website) Urban Decay Primer Potion Ingredients: Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben. May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride). (ingredients copied from US urban decay website)
Eye shadow primer can take your eye shadow to a whole new level, if its the right one! E.l.f., has in fact, got the right one, and I'll tell you why! What is does: -Makes eye shadow colours more vibrant: eye shadow primer makes your shadow look more true to the palette colour. Without it, many shadow colours look washed out when put on. -Makes eye shadow STAY: With this primer, my eye shadow stays ALL DAY LONG, with no changes at the end of the day, and no shadow going into creases and getting wiped / sweated off. -Can also be used under eyes with shadow to make a long lasting eye liner. -With this amazing primer, you don't need amazing good quality shadow to get the job done. PRICE: In the U.S., this product is only a dollar! Making it one of the most affordable, AND best quality eye shadow primers I have ever used!
I love anything that makes my makeup look better and last longer so eye primer is perfect for me. After using the mua for a number of weeks and it running out I decided to purchase this one from elf during a massive haul so here is my review. Packaging This is pretty much as in shown in the picture, a see through tube with a black lid with a doe foot applicator inside. This is not overly sturdy and would not fare very well in my handbag, as eyeprimer is not something I normally carry around with me this is not an issue. A little thing that annoys me about elf is that the writing on the products alway rub off but after a couple of months this is still there. The applicator can feel a little hard and rough but as long as you are gentle this should be ok. Colour I picked the sheer colour so that it would sit nice and neutral under my shadow and this was just how I expected this also comes in silver. Formulation This is gritty that is only way I can describe it. It is not uncomfortable or anything like that but it needs to be well blended on the lid before any shadow is added otherwise this is uneven. The formula that doesn't have these bits in is very thin. Once blended it does make a nice base. Also remember to leave to set for about thirty seconds before adding the next layer. This does what it should it makes the eyeshadow more vibrant and also makes it last longer. This is not my favourite but a goodold back up. This could probably last 2 to 3 months of being used everyday. Price and Availability This cost me £1 from elf and at the moment this can only be bought from elf online and delivery is typically within 10 days. Thank you elf for making beauty affordable!
I didn't think I would ever give in and buy an eyelid primer as I had heard a tip from someone that concealer works just as well. However, although using my concealer as a base for my eye shadows was making them last longer, it was creasing really badly and I would check my appearance to find that there was no product on my eyelid, it had gone into big lines across my eye. So when I got my big ELF order, I decided I would give this a go. This product cost me £1.50, which I was very happy to pay, because even if I decided I didn't like it, it wouldn't matter too much. The product comes in a slim tube with a black screw top lid. I got this in the colour 'Sheer' but there are other colours to choose from. I think most of them are pretty clear though so they won't affect the colour of the eye shadow you put on top. The lid holds the wand which is how you apply the product. It reminds me of the wand you get in a typical lip gloss or liquid concealer, with a slanted sponge applicator. The tube is see through so you can see the colour of the product, the colour I have actually looks very much like a liquid concealer. On the front of the tube it states that it is the ELF eyelid primer but it has no information to indicate how much product is in the tube. I like to use this product on my upper and lower eyelids. I basically apply it wherever I will be applying my eye shadow. I brush it onto my skin directly using the provided wand. This is the easiest and most mess free way to apply this. I then blend the product out with my finger. The product provides a sticky base for eye shadow so it will have something to grip onto. In my experience using this product it does stop my eye shadow creasing and fading. Also the sheer colour helps to cover any imperfections on my eyelid such as small veins and helps the shadow come out in it's true colour. This product is fast becoming something I use everyday. It is not something that is strictly necessary, but very handy and I would recommend trying it. Even though I don't have to use it every single day, it does save me time when it comes to having to touch up during the day. I really think this is a product worth having around, even if you won't use it all the time.
One of my favourite ELF products is their eye shadow primer. I first came across this around a year ago and I've since re-purchased several tubes of it. Each tube contains 6ml of product and retails at £2.50 - bargain or what?! There are four available shades - silver, brown, mauve and pale beige. I use the beige as it's the closest colour to my skin tone and blends nicely, meaning that it isn't visible - I don't really see the point in coloured primer, personally! The primer comes in a plastic tube which is shaped just like a tube of lip gloss. It's transparent with a white lid and black writing on the front saying the brand and product name. To be honest the packaging is quite cheap looking and very basic, but as the primer is good quality and does what it's supposed to the packaging doesn't bother me at all. The lid has a wand attatched to it and the applicator brush is a little slanted piece of foam. The brush transfers way too much product onto my eyelids and it is quite a messy way of applying it so I just use my fingers to dab a little on and blend it in. I only need a tiny blob for each eyelid so a tube lasts for a good six months with daily use which makes it even better value!! The primer is the perfect consistency - thick enough not to be runny but not at all waterry. The primer is very easy to blend and it doesn't feel heavy, sticky or greasy on my eyelids, nor does it look shiny or greasy. It creates a smooth, almost silky base for my eyeshadow and doesn't interfere with it at all, my eye shadow goes on evenly and the colour pay off is noticeably better. It doesn't make my eye shadow go cakey or stick to certain areas of my eyelid or anything. This is effective at helping my eye shadow stay nice and neat and last longer - it stops any fallout, creasing, smudging or fading. Obviously it doesn't make my eye shadow stay perfect for absolutely ages and it does start fading a little after around ten hours - a few hours more than it lasts without the primer. Overall this is an effective and excellent value for money primer and I highly recommend it. Five out of five stars.
For several years I have been using Urban Decay's Primer Potion under my eye shadow and it has been not only a repeat purchase for me, but a product I have raved about to anyone willing to listen. A while back I purchased ELF's eyelid primer, but it stayed in a drawer for quite some time. I began using it around four months ago and I'm just really sorry I didn't try it sooner, because I can honestly say I don't ever see myself going back to Urban Decay now. The eyelid primer comes in a slightly frosted plastic tube with a black lid and it does initially come backed onto card too. The tube is quite plain looking and nowhere near as pretty as the purple packaging of Urban Decay, but the packaging is functional which is the main thing. Like Urban Decay it has a sponge tipped wand, similar to those you would expect to find on a lip gloss and I find the sponge to be soft and not at all scratchy on the delicate skin on my eyelids. For me, the main function of an eye primer is to help make-up stay on longer and prevent creasing. I know that there are other products - Benefit Lemon Aid springs to mind as one I have used - that are supposed to even out the texture of the eyelids and disguise any redness. Although the ELF eyelid primer does not claim to do this, it does come in four different shades so that you can match the primer to your skin tone. Being pale I picked the lightest shade which is simply called 'Sheer'. I will be honest and say I don't fully understand the point of making this in multiple shades, if the primer is not designed to be worn alone, because surely it will just get covered by eyeshadow? When it comes to using this, I simply put a slick of this onto my eyelids before applying my eye shadow. The primer goes on very smoothly and doesn't drag, something I always find important in eye make-up as the skin around the eye is very delicate. It feels quite creamy and is easy to spread across the eyelid and get an even coverage. When I apply my eye shadow over the top of this primer, I find that the colour of my eye shadow really stands out and it looks much more pigmented than it would have done if it had been applied onto naked skin. It gives the shadow a smooth even finish and I suppose the fact that I don't have to build up the colour with lots of layers means that in the long run I will probably be saving money on eye shadow! In terms of keeping my eye shadow in place I have to say this is fantastic and matches the results that I get from my former Urban Decay favourite. My eye shadow will stay looking good literally until I remove it - sometimes over ten hours if I have been at work and it doesn't crease either. I must note I have only ever used it with powder eye shadows, I'm not sure how compatible it would be with a cream shadow. So if I had to put the Urban Decay and the ELF products side by side, they would be a pretty even match. The one thing that stands out about the ELF version however is simply the price. Urban Decay's Primer Potion costs £14.50 from Debenhams, which is for 11ml. ELF's eyelid primer costs just £1.50 and although the tube is just under half the size at 5ml, of course it still works out cheaper to buy several of these than just one tube of Primer Potion. ELF is only available to buy online at www.eyeslipsface.com Overall, I have to say I am absolutely thrilled with this product and can't imagine that I will stop buying it any time soon. The fact it is virtually identical to a product costing almost ten times the price is the main selling point for me personally - I just wish I'd discovered it sooner as I could have saved myself a fortune!
I picked up an eyesahdow primer during an ELF 50% off sale last year even though I wasn't exactly sure what it was or what it was supposed to do and it wasn't until it arrived that I had to look into it. I soon learned that a primer is used as a base for make up with this one being specific to the eyelids to help your eyeshadow stay put longer as well as being crease free. This normally costs £3 from their premium range rather than the budget range but I only paid £1.50 as it was on offer which I think is a pretty good price for 4.5g given that the primer of choice at the moment is a skin reviver from The Body Shop which comes with a £10 price tag so I thought that this product was a bit of a bargain! Of course this being a cheaper version I didn't expect miracles or results that the Body Shop primer gives me but I did think that this would work as generally E.L.F products in general have surpassed my expectations. The ELF website claims that this will smooth on easily giving crease free results. It also has added vitamins for apparent anti-ageing and moisturising properties. The primer comes in a tube which is very much like their liquid eye colours with is a tube that is similar to a lipgloss tube with a screw on lid which holds the wand to apply the product. The tube is see through showing the beige coloured product inside with the screw off lid being black. The side of the tube tells us the name and the product but this wears off over time. However it's not hard to distinguish from other products so it's not much of a problem. Overall the packaging is a little plain but it's functional so it's not much to complain about. To apply I add a couple of dots to my eyelids and use my fingertips to blend it into my skin, the sponge applicator is functional for this purpose but I personally feel it applies far too much and doesn't blend easily trying to do the whole process with just the applicator. The product is quite thick although it is a little thinner than face primers which I think is good as it's not as heavy. I also find that the primer blends very easily into my skin, you really don't need very much at all which makes it very long lasting. I find that it dries very quickly which is perfect as I don't have a lot of time to apply my make up. i also like that this blends rather well into my skin, it's not completely invisible but it's a barely there product. Once applied I apply my eyeshadow as normal which I have no problem with and I don't find that the colour is affected any by the primer underneath which is what I was initially concerned about when i first used the product. I have used a variety of eyeshadows over the product and have found really good results with all of them, even those that aren't very good on their own. I find that my eyeshadows stay fully pigmented which is excellent, I also find that it doesn't slide or become messy as quickly. Added to that the crease free promises are pretty accurate, around mid afternoon I start to see that it does have a slight crease but not a huge thick line so for around 8 hours wear I think this is pretty good value. If I were going from day to evening I would say you would have to reapply but for the amount you have to use I think this is not a problem. I find that the primer is easy enough to remove with a wipe over with a make up wipe which is also pretty good. Overall I think this is a great product, it doesn't have 16 hours wear or anything but it gives you a good 8 hours of good looking eyeshadow which I wouldn't have had I not used this primer, I also think it means you can use even those shadows which aren't exactly great at staying put. It makes your eyeshadow work well, doesn't interfere with the colour and is easy to remove as well as being incredibly long lasting I think this is a pretty good product. It isn't the best on the market but for the price is this something you can really expect?
This product has saved me from creased and dull eye makeup! I've always wanted a primer, but I couldn't manage to convince myself to spend de £10-15 on the well-known, ever popular ones. This has proved to be perfect for me though. Price It comes at only £1.5 so it'd be a shame not to try it. The size seems big enough to last for a long time. Packaging It is a simple design, which makes it look more expensive an up to date. It has a applicator similar to a gloss. Product The texture is like a concealer, but a bit less pigmented and more silky; I assume this is due to the silicone base as for any primer. I apply it to my hand first, and from there take it on my finger and pat it lightly in a thin coat. I noticed that a thin layer work better. It immediately makes the eyeshadow more intense, and will make it stick on better. It will make your eyeshadow last a lot longer then before, look more vibrant, and it will not crease for at least 8-10 hours for me, as I have oily lids. Also helps me get out more from cheap or lower quality eyeshadows. I think it is extremely effective and well worth the money. Would recommend it.
The ELF Eyeshadow Primer is a product that is used as a base for eyeshadow or eye make up. The primer aims to help the product stay on all day, reduce creasing and increase the product's colour intensity. Colour: This product is produced in one colour which is called 'sheer'. This is because the product blends out and is not used to colour the eyes but simply help other colour stay on the eyes! Packaging: The product comes in a standard sized tube with a doe foot applicator, meaning you can apply the product to direct areas. This may also be useful if you desired to apply some of the primer to a blemish to help concealer or foundation stay on for longer. I cannot criticise the packaging. It protects the product and allows easy application. Price: This is a £3 product, which is very reasonable for a primer which is considered a luxury product and not an essential. Coverage/pigmentation: As stated before, there is no pigmentation or colour in the product. However, the product manages to cover a large area of the skin as not a lot of product is required. Scent: There is no real scent to the product, only a make up smell. Thankfully this product has not been given one of the horrid orange scents that have been given to some of the products! Does what it says?: The product definitely did enhance the colour of my eyeshadow when I used it. However, nothing made me feel like I needed this product desperately. Yes, it gave more colour, but it was just an extra product that I didn't really need to put on my skin. I feel there may be better primers out there that can do a better job and would make you want to use a primer everyday. However, I feel this is not necessarily one of those products! Easy to remove: Simply, yes. It is sheer and it is very easy to remove the product. There is even no need to use make up remover to remove the primer, but of course this probably is necessary to remove the eyeshadow. Conclusion: The product does work but not amazingly. If you want to try a primer then this is probably worth a go as it isn't very expensive. Yet, I really don't feel this product is an essential for me. However, this can always change for others and I wouldn't say no to trying it. You never know!
~~~~~~~~~~~ Crease no more! ~~~~~~~~~~~ Not long ago I started using a primer under my eye makeup for the first time. Without meaning to sound over-dramatic, this changed my life! No more creasing eyeshadows, no more disappearing colours that were gone before the day was ended. I could apply eyeshadow and it would still be perfectly intact 16 hours later. A miracle product! The only slight downside of the wonderful primer I had was that it cost a rather hefty £12 for a tube (it's the Urban Decay primer for anyone that is wondering). I think this is quite pricey for an item of makeup but as it was so brilliant and worked so well I didn't begrudge the money and had every intention of buying it again. ~~~~~~~~~ E.L.F. warning ~~~~~~~~~ Then recently I was doing a little bit (well, a 'lot'tle bit if I am honest) of shopping at E.L.F. and spotted this eye primer. E.L.F. stands for Eyes, Lips, Face and is an American cosmetics company which is famed for its cheap products! And this was no exception - coming in at £3 ... believe it or not this makes it one of the company's premium priced range as most of the products come in at £1.50. At this low price, this is a quarter of the price of the Urban Decay version! That's quite a difference. I decided for such a low price it was worth trying out - it wasn't much to lose if it didn't work but a lot to gain if it did! But in all honesty I had very low expectations of this product. The Urban Decay version is so fantastic that I seriously doubted such a cheap version could ever possibly compete! The E.L.F. website explains that this product "glides on easily and disappears instantly to create longer-lasting, crease-proof eyeshadow". It also contains vitamins A, C and E to help moisturise the skin and prevent ageing. Yes - all this for just £3! It comes in just one shade - sheer - and weighs in at 4.5g. ~~~~~~~~~~~~~~~ Low key but functional ~~~~~~~~~~~~~~~ The primer comes in the usual low-key E.L.F. packaging - plain but functional and inoffensive. The primer comes in a see-through plastic tube with a sponge applicator attached to the screwtop lid. You can see inside that the primer is a very pale, peachy-beige shade. I prefer to apply this using my fingertips, rather than using the sponge applicator direct on my eyelids (I think this gives me more control over where the product is going), so I use the applicator to put one swipe onto my fingertip. You really need very little of the product - it's not covering a large area after all! The primer seems to me a little bit thinner than the Urban Decay version, but it is still very easy to apply to the eyelids. It is very smooth and it dries very quickly so watch how you're putting it on! I find it is quite easy to end up with a little smudge somewhere around the eye where it's not wanted - and if you leave it too long it's hard to remove! I find a few seconds is enough for this primer to dry and, although this isn't supposed to be visible, I can see it on my skin (I have a light Asian skintone). On paler skintones I think this would be invisible. You can't feel the product at all - it doesn't feel tight or anything on the eyes, and it looks as though it's the perfect base for eyeshadows. ~~~~~~~~~ A fine primer? ~~~~~~~~~ After applying this and leaving it for a few seconds, I apply eyeshadow as normal. It doesn't feel any different to if I wasn't wearing primer - there is no dragging or sense that there is already something on my eyelids. I have now tried this out with a few different eyeshadows - including ones that I know are very prone to creasing or disappearing if used without a primer - so I think I can give a very honest verdict on the results. Overall, bearing in mind the low price of this item, I am actually pretty impressed. In fact, I'm very impressed. I didn't think this would come close to the results I get using the UD primer but I can happily admit to being wrong - this actually comes very close indeed. While I don't think it has quite the staying power of the UD version, I have definitely got a good 10 hours wear out of this with very little, if any, creasing or fading. For the price, I really have no complaints as I think the results are surprisingly good. As I type, I am wearing an eyeshadow that, without a primer, is utterly useless and disappears almost as soon as I apply it! But I am using the E.L.F. primer underneath it today and, eight hours after application, I would give my eyeshadow an 8/10 - it has definitely faded slightly since application but there are no creases at all (which is a problem I always suffer with without a primer) and it still looks absolutely fine. However, if I was going out later I would definitely reapply eyeshadow - whereas with Urban Decay I probably wouldn't have to. ~~~~~~~~~~~ A great product! ~~~~~~~~~~~ This product isn't perfect and it isn't quite as good as my other beloved primer. However, I am still going to give it five stars. It stops my eyeshadow creasing which is something I hate and at this incredibly low price it is very hard to fault. For me, it is perfect for days when I don't care if my makeup isn't still perfect 12 hours after I apply it - it definitely gets me through a day at work or a night out - but probably not both one after the other! For those days I'll use my Urban Decay primer but for those days in-between this is a fantastic, cheap alternative. ~~~~~~~ Other info ~~~~~~~ The E.L.F. Minerals range is a range of cosmetics that is 100% mineral based with no parabens, preservatives or chemical dyes. There are many products in the range including kits and brushes, with most items coming in at £3 or £3.50.
I bought this product after reading other reviews on various websites which compared it to the highly recommended urban decay eyeshadow primer potion. Obviously a cheaper version (at only £1.50) so I thought it was worth a try (the urban decay product being approx £12). When I received the item my first thought was that it looked a bit smaller than I thought it would be. Looks about half the size of a normal mascara tube. However it is v cheap so can't complain. I usually apply the product on my eyelids after applying my foundation and before putting on any eye makeup. I apply it using the wand, it has a similar wand as a lip gloss would with a sponge at the end, then I rub the product into my eyelids with my finger. The primer looks like a very thinned out foundation (beigy colour) but once rubbed into the skin it looks clear. I must admit that the product feels slightly greasy on the skin when rubbed in. It is vital that the primer is fully rubbed in for it to work effectively. The results of the product are excellent. I never used to wear much eyeshadow because after a few hours of wearing it the shadow would crease or wipe off completely. The product claims to ''Prep your eyelid for smoother, longer-lasting and crease-proof eyeshadow'', and I find that it certainly lives up to this promise. I am able to wear eyeshadow all day and night, and it never creases along my eyelid whilst I have the primer on. I am just worried now about how long the product will last as it comes in a very small tube...at £1.50 a tube I might just have to stock up. Definately a bargain!!! Cheap and cheerful but excellent quality. I have given the product 4 stars, the only reason I have not given it 5 is because the product can make eyelids feel greasy when first applied and it is very small in size so likely to run out quickly.
I love eyeshadow, but hate how it always creases. I can get a wonderful combination of colours and looks, but by the end of the day it's ruined by the simple fact that I have to keep my damn eyes open to function. The ELF Eyeshadow Primer gets rids of this problem wonderfully. I use it as a base for my eyeshadow every day and it never lets me down. Application is very easy, you use a normal wand to apply to the eyelid which is small enough to get into the edge. However, I prefer to use my finger for a more consistent and easy coverage. The only downside is that if it's not left to dry then it can crease anyway, I find that keeping my eye closed for a minute can sort this. Additionally, it needs to be dry before you apply any eyeshadow or you end up with a gooey mess and a crease. Once dry it's a lot easy to apply makeup over, and in fact provides a smooth base that helps keep the colour of your eyeshadow consistent. My only complaint is the small tube which runs out quickly. It's a bargain at £1.50, which is a bonus, but as I can only get this product online I find I have to order regularly so I'm not left without it. ELF are usually excellent in delivering their products swiftly, so I have no issue with that. But for the sake of convenience I would like it if the tube lasted a bit longer.
I have never used an eyelid primer before, in fact its never really crossed my mind to, to be honest. However on E.L.F recently (Eyelipsface), a cosmetic online order company I was looking to make an order up to a certain amount to get a free gift and decided that I would give this a go. I always use a moisturiser under my foundation to create a smooth base but felt that maybe by using this as well I may get extra benefits and for a mere £1.50 for this type of product I couldn't go wrong could I????.... The Packaging: The tube of product comes on a long lilac and white backed card with a see-through plastic covering over the top of it. On the card we are told that it is e.l.f, eyes lips face, Eyelid Primer and that it is 5ml in size, my colour option is sheer and that it 'Sets eyeshadow for long lasting colour'. On the back of the card other information includes being told a bit about the product and directions for use are given, the ingredients are listed as are warnings and contact details for E.L.F are given. The tube is long and see-through plastic with a black screw on/off lid with an angled sponge applicator situated to the bottom of a wand and then up the side of it in black writing we are told that it is elf Eyelid Primer. The tube of product is a nice size, the tube slightly curved for ease of handling and it is very to unscrew the lid etc and it looks nice. A Bit About The Product According The Information Given On The Back Of The Card: Preps your eyelid for smoother longer-lasting, crease-proof eyeshadow The ultra sheer, nude color works to increase eye color longevity Lightweight liquid formula quickly absorbs into skin for comfortable wear The Primer itself: Well the colour of it is fairly light and it is like a thin foundation though not drippy or anything like that and clings well to the applicator. Being that it is a thinnish formula it is very easy with the applicator to blend it into the eyes though you can of course dab it on with the applicator and then smudge over the eyes with a finger or sponge if you'd prefer to. I apply this over my foundation which is ever so simple to do, it is light, not one bit agitating and I can't feel it on once its on at all and it does create a smooth looking and feeling base then of course all your left to do is to apply the eye make-up over the top of it which again once you've left it to dry for a few seconds is as simple and straight forward as not using it. However although I feel that it does help to create a smoother looking base as for giving extra longevity to eye make-up I don't really think so. I use good quality eye make-up anyway and find that it doesn't fade or wear off anyway so this doesn't make much of a difference however like I said it does create smoother looking skin and thats about it really in my case. Not bad and if your interested it is worth trying. It's only £1.50 a tube, a little goes a very long way and its easy to apply and to remove. Not bad, not great. Available from e.l.f (.com and .UK).