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I don't want to disagree with my fellow dooyooers but I feel that Extravagant Lashes has been given a bad rap. I actually like it. I admit I might be in the minority and Boots themselves may have had second thoughts about this mascara as I can no longer see it on their website. However you can still find it on ebay for around £8.99. I can't remember when I got it. I have a whole drawer of new unopened mascaras that I've acquired over the years, the majority being Boots No 7 variety of which most have been free gifts with other No 7 purchases. I suspect I did buy this one, however. Probably one a 3 for 2 offer. Although I can't see Extravagant Lashes for sale anymore on the Boots website. I did come across a whole page dedicated to a masterclass on how to apply it. This seems to be necessary because, and I quote, this 'innovative new mascara employs a uniquely shaped brush created specially to maximise length and curl'. Well how unobservant am I? I hadn't even noticed anything about the new brush shape which, and again I quote, 'features a combination of bristles with unique square shaped discs that are designed to reach the very base of your lashes, separating and lifting each one to deliver extravagant volume and curl'. To be truthful, I'm somewhat disappointed in myself for not spotting this, particularly since joining the ranks of dooyoo reviewers, I like to think I pay more attention to this sort of thing. Unique brush or otherwise, I do find the mascara works on my eyelashes. For me at least, the results are really good. The mascara goes on well, doesn't seem to clog and certainly gives volume and length to my lashes. There are a couple of negative points. Firstly, the smell; it's not very nice but I only notice it when I first start to apply the mascara. Secondly, it takes two or three minutes to dry. This is a nuisance because if I blink then I get mascara all over my nicely applied eye make-up. If I sneeze, it's even worse - we're talking cleansing and starting from scratch. However when it does dry, it really does stay put. It doesn't smudge and it's still pretty much in tact at the end of the day. So all in all, this gets the thumbs up from me. I need to deduct one star though for the time it takes to dry. Still 4 out of 5 ain't bad.
. Boots no 7 Extravagant mascara I like to try out new mascaras and am often tempted by the Boots no 7 products especially when I get one of the frequently given out £5 vouchers to spend on the products. THE PROMISES... This promises that lashes don't get any more luscious since it apparently creates a false lash effect leaving them looking thicker . It also apparently has a lightweight formula which builds up lashes without leaving them clumpy. PRODUCT AND PACKAGING... The mascara comes in a plain black slightly curved tube with the name of the mascara written on the front in gold letters. The screw on/off lid is nice and chunky and easy to unscrew and pull out the mascara wand. When I unscrew the lid I find that the wand is quite short as is the actual brush part itself. The bristle wand is described as a new design but its not really any different to other mascaras I have used. As well as the actual brush, the bristles are also very short, so I do have my doubts as to how it will manage to coat my lashes from root to tip as promised on the information. The mascara should be used as other mascaras and simply brushed from root to tip to coat all of the lashes. PRICE AND AVAILABILITY... The mascara costs £11 and is available in Boots stores and online at www.boots.com VERDICT... As expected the mascara isn't especially easy to use with the brush being so short and it isnt easy to coat lashes without clumping. I found that whilst the brush did get well coated with mascara, it wasn't really easy to apply the mascara evenly and I was left with quite clumpy ends of my lashes and roots which didn't seem to have any mascara on them. This meant that although they did look a bit thicker, it certainly wasn't good thicker. The mascara is not waterproof which meant that it was easy to remove using my normal eye make up remover. Its not the cheapest mascara on the market and for me, certainly didn't deliver on promises. Not a mascara which I would recommend or which I would buy again. Thanks for reading Daniela xx
As I had a Boots No. 7 £5 off voucher handy in my purse (as I never like to buy No. 7 products full price since they are quite expensive and anyway Boots seem to be handing out these vouchers pretty frequently), I decided to take a little trip to Boots and check out if there was anything in the No.7 section to interest me. I like the brand, since it is one of the best shop's own brands out there, but I don't go out of my way to make sure I own every single product that they sell. Of course, whilst I have had some brilliant results from some No. 7 products, others have been downright disappointing, so I wanted to buy something that I would enjoy using again and again. After a little bit of browsing, I decided on buying the No. 7 Extravagant Lashes- I product that I had not heard of or used before. As I had been searching for a new mascara at that time, one that actually lived up to its claims, I decided that I would give it a try. It looked like an interesting product with a lot of potential at the time, so I picked one out and bought it at the till. I don't think I would have been so keen to buy this mascara if I had to buy it at the full price, which is £12.50. By my standards, that is quite expensive for a mascara, especially from a high street brand, even though No.7 is generally known to be quite expensive. The average price of a good mascara from a high street brand, to me, is about seven to eight pounds. Fortunately, after using the £5 off voucher, the total came to £7.50, which is not too much of a bad price. However, it is still quite a high price when you think that you had to use a £5 voucher to bring it to that price. The mascara is contained inside a black plastic tube (with a very slight curve to it) that is fairly lightweight and portable- however, I think I should point out that this mascara tube is slightly larger than your typical mascara, so it may not fit into some smaller make up cases. It has a clear purple panel on the lid with 'No. 7' written on it. Altogether, the packaging is nothing too spectacular. The lid can easily be screwed off to reveal the mascara brush. A rather unique part of this mascara is the brush, something that caught my eye initially. Instead of your ordinary bristled brush, No. 7 has provided its Extravagant Lashes users with a weird design of which I have never seen before on another mascara brush. It is a cubic shape that folds in and out, rather like a cubic tube that has been squashed together. It is not too hard to use and to apply, but I think I prefer the ordinary bristled kind of brush and I think that the new brush design does not benefit my lashes that much- it seems like No. 7 have tried just a bit too hard to impress. I chose the black shade, as it adds more emphasis on my lashes and makes them stand out more. This mascara does make my lashes look noticeably darker, which is a good thing at least. However, this may be due to how clumpy this mascara is- it clumps quite a lot on your lashes, though more so when the mascara has been used several times. It does add length and volume to your eye lashes (a little more length than volume, I think), but nothing near something 'extravagant'. My lashes look a little longer and a bit thicker but nothing that I could really boast about. For the price paid, that is quite disappointing, as I think I could have received far better results from the several cheaper cosmetics brands out there, and I could have hung onto a little bit more of my money too. Altogether, a rather disappointing mascara from Boots No. 7, with nowhere near extravagant results, despite the price, the product name and its claims. There are much better mascaras out there, for cheaper prices too, and I would not recommend this one, with only 2 out of 5 dooyoo stars.
I bought this mascara some time ago while buying some other products in Boots. It was on offer and I think I got it for half price - the full price being £12.50. I usually balk at the idea of paying over £5 for a mascara so I thought this had better be worth it.... How more wrong could I be? The chunky bottle contained a worms wine glass full of mascara (12ml) and the square 'wand' was a downright abomination. I may as well have daubed make up straight into my eyeball and saved myself a few quid. The coverage on my lashes was awful. I have quite nice longish lashes, quite blessed in that way, and wanted, like most women, to make them look even better. Instead I looked like an extra from the Rocky Horror Show. Goopy globules of black hung to my lashes like flies trapped on the inky spider webs of doom. And then there was the smell.... The rank stench of fish which emanated from the bottle. I am aware that some make up, particuarly mascara, can often have a fishy smell. But oh sweet lord, no. It was like taking a sniff into a cod liver oil bottle (warning - don't ever do that unless you really want to puke). While I am glad I didn't pay the full price for this barrel of bumpf, I still feel cheated that I paid half price. Buy this if you hate your eyes.
The biggest thing I have to say about this mascara is that it stinks. It doesn't just smell a bit funny, it smells horrendous. It's an extremely strong smell, I can't stand, even for the few seconds it takes to apply so for me, whatever the performance, it wouldn't be the product for me. So if you are someone who can't tolerate strong smells then it's probably not for you, but if you can put up with that, then you might like it, but it's really not brilliant. The tube feels very luxurious and is a deep purple colour and quite chunky, making it very easy to locate in a crowded make up bag. But the tube is the best thing about it. It is a very dark black colour which is a plus. However the wand is a funny shape and that can be a pain to get the hang of, and may result it black smudges around your nose. But once you've mastered it, which takes an awful lot of attempts, it's fairly quick and easy to apply and it does create a more voluminous look than your average mascara, although I wouldn't go as far to say as it makes lashes look 'extravagant'. It's fairly sticky as well takes a good three minutes to dry, which is pretty annoying. Overall, it's not worth the £12 price and I wouldn't recommend it. This review is edited from a post that is/will be on my personal blog.
I was given a £5 money off voucher for No 7 when I made a purchase a boots the other week, so I decided instead of waiting to use it I needed a new mascara so I would get one whilst I was there and make a great saving. The mascara that I opted for was the Boots No 7 Extravagant Lashes Mascara I picked the black colour, but it is also available in dark blue and brown. This retails at £12.50 but as I had the voucher I only paid £7.50. This comes in a 12ml tube and has a different applicator brush compared to your standard mascara it is a plastic comb, which is supposed to give you great extravagant lashes. I just wish that I had read a few reviews prior to making the purchase as it may be a great mascara but I really could not tell you as I find that the plastic brush does not apply the mascara well at all. It clumps my eyelashes together and the brush does not help to separate the individual lashes as you apply the mascara. So after two days of attempting to apply the mascara I had to revert back to using my old mascara and the applicator brush as I could not work with it. Overall this is not a mascara that I would recommend as the applicator is a waste of time unfortunately it is what you need to put on you mascara so I could not comment on the quality or durability of the mascara the design definitely let's the product and the brand down. What's worse is that this mascara comes with a rather large price tag.
I got this mascara like most of my No7 stuff as I had a £5 off voucher. The tube caught my eye as it was nice and chunky and had an interesting brush in a style I had never seen before. It was not a bad price with the £5 off voucher but I doubt I would have bought it at full price and now I have tried it I know for sure I would not buy it at full price or even with the £5 off! I found the consistency of the mascara to be good as it was not too thick, was smooth and a deep dark black. The BIG problem with this mascara is the totally weird brush. One of the first things that caught my eye about the product is its biggest flaw. It is far too big, it is made out of a silicone style material and instead of having lots of individual hairs it is made up of a series of squares that get smaller towards the tip. This sounds weird because it is and who ever designed and tested it was obviously having a bad day. It is near impossible to apply with out getting mascara all over your eyelids and under your eye. This is made worse as the mascara seems to take longer than it should to dry do it just goes every where. I resisted the urge to throw this away as I had still paid for it and instead used it with an old mascara wand I had kept and cleaned up to use as an eyelash comb. The mascara when applied with a decent brush was not bad at all as it built up well and lasted quite a long time without flaking but it did run quite easily if my eyes watered. I never ended up finishing the bottle as I ended up having to use it with a top coat of waterproof mascara and faffing about with the spare wand was just not worth the effort. I've had much better experiences with No7 so was really disappointed with this product so I would not buy it again or recommend it to others. Thanks for reading my review xxxx
Boots is my usual haven for all things beauty, hair and tan related so it's no surprise that No7 products are very familiar to me and do take up quite a bit of space on my dressing table and in my makeup bag. No7 are a budget style cosmetics brands that offers products across the beauty spectrum from foundations to nail polishes. So, when in need of a replacement mascara for my bourjois favourite I nipped into Boots and picked up the No7 extravagant lashes mascara as it was on offer for £3.99. The offer eventually swayed my decision and I went ahead with the purchase. The tube would not catch your eye if you were browsing the shelves it is plain black with 'extravagant lashes' written on it in thin, gold, reflective writing. The tube itself is quite thick but other than that there is nothing else that really stands out about the packaging! Inside is the mascara applicator, due to the sheer size of the applicator it does take a bit of force to release the brush from the tube and it makes a lot of noise in doing so. The applicator is plastic as opposed to fibres in the brush type form like other mascaras. I wasn't put off by this as my favourite bourjois mascara has plastic instead of a brush type format so, so far so good. The plastic is in ridges with small gaps inbetween and this is where the problems start... The oversized applicator does accumulate a fair amount of mascara on to it which can be an issue when it comes to clumping! It is also worth noting that the mascara does have a sligh fishy/glue smell which is rather inpleasant. The mascara itself is very dark black but isn't waterproof as I made the unfortunate mistake! When the mascara is applied it gives the 'spider' lash look immediately which isn't very appealing. It also takes ages to try and therefore smudges upon the slightest of contact. By the end of the day my lashes were stuck together in clumps and the macara looked watery and didnt define my lashes whatsoever. The applicator did nothing to spread the mascara across my lashes and instead had the opposite effect of my lashes looking stuck together. As a mascara, this is not very effective whatsoever despite the small price tag I still feel cheated as this is never a mascara. I don't have a positive thing to say about the product in all honesty and I have to say this will guide my judgement when deciding whether to purchase No7 products in the future.
At the time I purchased this, it was in a promotion where I would receive an eyeshadow palette for free if I bought this mascara which was new and had just came out at the time. It did not have a special introductory price as make-up often does when it is new to encourage people to buy it, but I had a £5 No7 voucher and so I thought it was a good price after using this, especially with the free gift. So instead of £12.50 I paid £7.50 for this Extravagant Lashes Mascara. The tube is a pretty dark purple colour and quite fat compared to other mascara tubes I am used to. The brush itself is also fat and I was quite shocked when I saw the brush in the shop, but I just thought that it would help to build the extravagant lashes it stated it did. "No7 Extravagant Lashes Mascara 12ml has a dramatic curling effect on lashes, with an incredibly clever formula that evenly coats lashes from root to tip, giving up to eight hours' curl and up to seven times the volume." I tried the mascara out the next day and first impressions were not good. My lashes seemed to look very wet and felt very heavy on me after applying the mascara. It wasn't messy at first and it did stay on my lashes, at least I thought it did until I looked in the mirror five minutes later and noticed I had dots of black mascara all around my eyes. I have never used a mascara before that wipes off my lashes and onto the skin around my eyes so easily. I cleaned the mess and applied another coat of this mascara, which was stupid of me to do. My lashes then stuck together and it took me some time to separate them and make them look good! So my advice is do not apply two coats of this mascara! The fat brush also made it hard for me to reach my bottom lashes without making a mess, and so I didn't really attempt to do them with this mascara. I went on the Boots website to find this mascara and to see if anyone had wrote anything about it and if they were having the same problems as me. There was no reviews on it yet as it was new, but there was a few tips on how to apply this particular mascara. Firstly, it said to use the corner of the brush to get right to the base of your lashes and sweep the brush upwards turning it slightly as you go for beautifully separated lifted and curled lashes. It then states that there is no need to dip the brush back into the bottle as one dip allows for more than one application due to the innovative square brush shape, simply use another corner of the brush to either apply more product as needed or move to the other eye. I made this mistake as I am used to dipping the brush back into the bottle with all my other mascara's I have used. Lastly, it said for hard to reach bottom lashes wave the tip of the brush across the lashes for a beautifully defined look. However I tried this last tip for my bottom lashes but it still did not work, I ended up with mascara on my skin under my eye five minutes later again. I tried applying the mascara again following all of the above tips but I still ended up with the same bad results! Even if this mascara did not make such a mess on my skin, it still wouldn't get many stars from me, as my lashes look very wet after applying this and end up clumpy. I am disappointed in this mascara and will definitely not be buying this one again!
This is the worst mascara I've ever tried. Bar none. Now I have tried a LOT of mascaras. See, not only was I cursed with tiny little piggy eyes, I also inherited the stubbiest, straightest lashes known to womankind. My morning routine (at night I don't even attempt to enhance my natural lashes, just plaster on the falsies) involves serveral tubes of mascara, eyelash curlers, heated eyelash curlers, and then a truckload more mascara (this is when I'm going for my subtle look). So I've shopped around for pretty much every mascara going, from the very cheapest to the most expensive, and this outshone them all in terms of utter rubbishness. Right, I'll try and start off the proper reviewy bit with at least one nice thing, just to show that I'm fair like. The tube is nice. See, that's it!! The only good thing!! It's quite chunky and substansial, and it's purple, so it goes with my room (I give irrational preference to products that come in purple packaging, purely for matchability purposes). Purpleness notwithstanding, it's awful. The wand is square, which in the shop I though looked quite funky, and a bit different; it was a novelty. I was cuckolded, by the various posters dotted around the display professing it's virtues, into believing that this revolutionary new square brush might take my lashes to new heights; let me state, unequivocally, that it did not. No7 have successfully designed the least effective means of getting mascara onto your eyelashes, and helpfully packaged it as an eyelash enhancing product. Nice one. It is advertised with the promise that it will 'volumise, curl, and intensify, leaving you with a dramatic wide eyed look', and I'd like to refute every one of these claims! The wand literally just paints mascara onto your eyelashes, and not even with ease. It's too big to comfortably get to the little ones in the corner (and my little ones in the corner are especially little), and the square design does nothing for the lashes; it doesn't voumise the lashes, curl them, or intensify your look. It clumps like anything as well (maybe this is what they mean by intensify, in that you look intensely stupid?), and the brush is not even a little helpful in separating the lashes; usually you can wiggle the brush from side to side to separate the lashes, if anything doing that with this wand clumps them even more. The quality of the actual mascara liquid is pretty shabby too, it's quite thin, and stays wet for aaaaaages, so god forbid that you sneeze in the ten minutes after you've spooned it on. Although it's thin, once it has dried it is comparable to concrete. It made my eyelashes uncomfortably hard, so much that it actually hurt a little. I can't even say it was a relief to take it off, as the mascara was so hard it hurt when removing it; no other mascara I've EVER tried has had this effect. To add insult to injury, No7 charges the princely sum of £12.50 for this product. I would happily pay this for a mascara that did a halfway decent job, but this is just awful. From a premium brand, I think it is totally fair to expect more, and this absolutely does not deliver. I'd recommend you stay well away from this mascara. I understand from other people that some of the other mascaras from No7 are actually quite good, but this product has understably made me wary of trying! One thing I will say is that it's going to last for ages, because I won't be using it again! I hope this was helpful, thank you for reading.
I wish I'd read the reviews for this mascara before I bought it - but alas, I didn't and so I've ended up with a mascara that, to be honest, I don't think I'm ever going to use again. I purchased this the No7 Extravagant Lashes Mascara from Boots for £12.50 - and after using it about half a dozen times its been consigned to the bin.....and so that's £12.50 down the drain! The mascara comes in a plain purple bottle which contains 12 mls of the mascara solution. The lid of the mascara screws off and has a mascara wand attached to it, as is customary with all mainstream mascaras. To me, the bottle looks expensive and classy, which is one of the reasons it jumped out on me from the shelf - although unfortunately the mascara itself does not follow suit. I don't like the wand that comes with this mascara because it does not lend to good coverage of my eyelashes. The wand brush is straight and does nothing to curl my lashes - leading to my lashes looking rather stagnant and staid when I apply this. I am blessed with quite long lashes, but this wand does not seem to ensure that my lashes are covered from the base to the tip. In addition to this, the wand that is supplied makes the application of the mascara messy and results in me inevitably getting mascara in places it shouldn't be! The mascara itself is very black - which is really the only positive thing I can say about this mascara. Although it is sloppy, wet and thin and I believe it is these qualities which makes the mascara poor at covering my lashes and results in the messy application. The bumf that comes with this mascara says that it is waterproof but in my experience it isn't very waterproof and on every occasion that I used it, I ended up with panda eyes. I cannot recommend this mascara at all. It is poor in its quality and poor in its application. I was very disappointed by it as I have used other products in the No.7 range which I've been impressed by. Don't waste your money on this....it really isn't worth it!
Having tried out a lot of Boots No7 mascaras over the years, the last time I bought one I had wasted alot of money on it and it went in the bin after just a couple of uses and I vowed I wouldn't ever buy one from the range again. However I was at the counter in the store the other day making a few purchases when the assistant serving me pointed out I had spent almost £50.00 and if I made it to that amount I'd get £10.00s worth of free advantage store points. I had previously been looking at the No7 mascaras and make up general as I did need some and had read a few positive reviews about one of the mascaras though what stopped me making the purchase is that I couldn't remember what it was called! So in a hurry I picked this one up as I was convinced it was this one! Sadly though it wasn't this one and I had made a mistake! The Packaging: The tube the mascara comes in is a large 12ml holding sized tube and a deep purple in colour and shaped quite bulky really but with a curve given to its smooth body for ease of use. On the lid of the product and in gold writing we are clearly told it is No7 and then on the main of the body we are told it is Extravagant Lashes and on the back of it we are told a bit about the product, the size is stated, we are told that once we have opened to use it up within 6 months and contact details for Boots are given. The tube is great quality and looks nice, polished and expensive! A Bit About The Product According To The Information Given On The Back of The Tube; Extravagant loading for luxurious volume and a memory polymer that lifts and curls lashes. Hypo-allergenic. The Mascara Itself: Well you can purchase this in three colour options as far as I am aware and those colours are dark navy black and brown and I opted for the black colour which really is a very black...well black and slightly glossy. Unscrew the lid and you get a plastic secure 'wand' attached to that and on the end of that one of the strangest looking mascara applicators I have ever seen! The applicator is oblong and square in shape and made of plastic and with ridges indented into it and it is very flexible at all. Using this style of applicator is seriously a nightmare. It's too bulky for starters and the mascara goes everywhere it shouldn't so if attempting to use this do have cotton wool buds and stuff there on hand to touch up! The mascara itself is rather wet and the only good thing I can say about it is that it doesn't give out clumps though it goes on so wet its messy and the eyelashes that I have got really do stick together like spiders legs opposed to looking nice and full and I look by the time I have finished applying this like I own a couple of eyelashes on each eye! The only good thing I can say about this is that in my opinion it really lengthens my eyelashes and it is a noticeable length! However that it the only positive and in my opinion this still can't be worn! It stays put once its applied though it isn't waterproof according to the packaging it is tear proof and its easy enough to remove with your usual make up routine. Once again No7 have given us a substandard mascara and at £12.00 a tube it isn't cheap in my opinion. The applicator is nothing less than a stupid design and the fact I end up looking slatty eyed due to having no eyelashes is not a look I want to sport thanks! Rubbish Boots! This review is also posted on Ciao under this same username. Please note that I have emailed Boots with my complaint about this product and asked them to take a look at the reviews for this mascara on this site! Update: I did send them an email to which I got apology and they reimbursed me my money immediately back onto my advantage card....so thanks Boots!
I am a huge fan of Boots no 7 and recently decided to treat myself to new mascara from the range. I also had a £5 gift voucher to spend so felt justified in treating myself! There are numerous mascaras on offer from the No 7 range, but I was attracted by the extravagant lash mascara; if I'm honest it was the name that got me hooked! The mascara comes in 3 shades; black, brown/black and navy. A 12 ml tube will cost you £12, although Boots often have 3 for 2 offers, in addition to those £5 vouchers! Boots extravagant mascara comes in a fat looking tube with a slightly pearly shimmer. Boots say that this mascara will create a dramatic curling effect on lashes, coating each lash from roots to tip. They also promise up to 8 hours of curl with 7 times the volume! All this is apparently achieved by the innovative brush shape with its unique shaped discs. I could hardly wait to try it on my pale uninteresting lashes! The brush of the mascara has an interested rubber feel to it. I purchased it in black and unlike the picture at the top of the review by brush is also black and not pink! Boots say that you only need to dip the wand into the tube once to produce enough mascara to coat both eyes. I would agree with this and found that one dip was enough for both my eyes. However I found it really difficult to apply! Even though I only dipped once and applied carefully, curling from rot to tip, I was left with numerous clumps. I found the wand difficult to control as it tends to bend easily in the wrong direction. The wand is also quite hard and is not very comfortable to use. I really wanted to like this mascara and believe those great sounding claims that Boots make. However it is a disaster as far as I'm concerned! I have tried several times to apply it without it clumping my eyelashes to together but the results are always very disappointing. Not only does it clump badly, but it also fails to deliver on that extra volume promise. My lashes didn't appear any longer or thicker, let alone 8 times thicker! Overall this is probably the worst mascara I have tried and certainly not worth that £12 price tag! If you fancy trying this for yourself then it is available from Boots stores.
Like a lot of girls I am sucker for a pretty gift set all wrapped up and being offered for a bargain price! Quite frequently Boots do No7 gift sets with travel sizes of some their products in, in a pretty bag for free when you spend over a certain price on No7 products. I was buying some products for my Mum and it just encouraged me to spend over the £22 so I could grab the cute gift set aswell. One of the products in this gift set was No7 extravagant lashes mascara. Mascara is one of the only products I wear daily, so it was quite handy to have a new one to try. The mascara comes in a predominantly black tube with some pink detailing. The packaging is quite classy and classic and in my opinion it is targeted at the slightly older, middle aged market. A screw off top gives a bristly brush covered in the black material inside. The brush makes it easy to apply to your lashes and it is easy to get it even. It is not however easy to get it thick or to give coverage which actually looks like you are wearing mascara. The mascara is so think it gives hardly any lengthening or darkening, or thickening characteristics. It made me feel like I was hardly wearing and mascara at all. I felt make up naked! In the interests of giving a good all round review I will also note it's positive characteristics. It did not flake, or irritate my eyes at all. Unfortunately the very few positive characteristics do not outweigh the fact that to me this is useless as a mascara!!
I recently obtained a £5 off number 7 products voucher from my local Boots and as I was in need of a new mascara I put it towards one of these - oh how I wish I had consulted Dooyoo first (what was I thinking!). This mascara comes in navy, brown black and black and I opted for the brown black version. The 12ml bottle costs £12 full price although I got it for £7 with my voucher. It seems amazing to me that it would normally cost £12 and I think I would have felt very annoyed had I actually spent this much on it. The tube is a flatter, wide tube than any mascara I have used before and the wand is supposed to create a 'curling effect' although I immediately thought that I could not see how this was supposed to be achieved, the wand looks like any other wand to me, in fact I think it looks like it has shorter bristles than most other wands so how it is meant to have a curling effect is a little baffling. Anyway, I figured I would give it a try and accordingly used it the next time I was putting make up on. Immediately I noticed that for some reason this mascara seems really gloopy and sticky when it's on the brush. Even more so when you get it on your eyelashes! I was almost inclined to try watering it down and shaking it in the tube as I simply could not get the mascara not to clump on my eyelashes. Apparently, this product is a whole new 'formula' designed to last longer once applied and provide 8 hours worth of 'dramatic curl'. I could not see this effect at all and actually found it to be about as effective as any old (cheaper) mascara but with the added difficulty of applying it so that it does not stick your lashes together. Usually I love No7 products but this is not one I shall be buying again. I doubt I will continue using it as personally I do not like it and this is a real shame.