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Directions as a whole have great hair dyes. Many of my friends use them and they mainly combine the colors together to create beautiful rainbow effects! The downside? The colours don't last THAT long, and they tend to soften depending on how much you wash your hair. Is this a bad thing? Well not all the time as I like it when my friends have a vibrant pink color, and I like it when it fades out and it's almost a cotton candy color.
This review looks mainly at the SILVER and WHITE dye - which is also seen as their 'toner'
Of course you need to bleach your hair prior to using these colours. Otherwise it may not even work, or your have a really dull colour that will just look awful! The white is a pale purple and I feel that this doesn't work at all. Would I say it's any good? No, not at all, and i'd suggest buying the SILVER one - which I do now!
I buy directions in packs of 4 now mainly from amazon and although they are from other sellers - well, it's all legit product.
The SILVER one looks SO dark, and it will horrify you when putting this on blonde hair - but don't worry it doesn't stain that colour!! I think the time it suggests is 10 or 15minutes - and ignore this completely.
Everyone on youtube says have this on for an hour - and i leave mine on for 50mintes. This always does the job for my and my colour turns from a baby duck to a silver fox!! It does fade out quite alot and I don't use the whole tub because my hair is short!
It's really great and if people don't like using purple shampoo then this will do the job! And you won't have to use it too much either!
PROS: It does the job! It really does reduce the yellow in your hair
CONS: It doesn't last very long at all
Should you try it? Definitely!!
I decided to dye my hair purple, as I'm in my summer break and I want to do something different. I used La Riche Directions in Violet because I've heard very good reviews on La Riche products. I put the dye on unbleached hair because I'm not ready to put bleach on my hair as I don't want to damage it at a young age. I knew that by doing this, the colour will not be as vibrant as the colour swatch shows, but I was okay with this as I didn't want a very vibrant colour. The result was very good, it turned out as a dark plum colour on my naturally dark blonde hair, though some bits of my hair didn't soak up some of the dye and left a silver colour, though it blended in lovely with the purple tones. I recommend this product strongly to people with light hair mostly, as I don't think the colour will be noticeable on unbleached dark hair.
La Riche Directions hair dye.
I'm usually the sort of person who sticks to what she knows and trusts, however a few months back I was wanting to re-dye my hair. I usually opt for the dark brown colours like chocolate and mochas, but was wanting to do something different. my friends was thinking the same but has always been far more adventurous than me when it comes to her hair. She changes her hair colour weekly and very rarely is "boring".
She recommended to me directions hair dye and took me to an alternative shop in town, there was a board inside with hair samples attached similar to the ones in hair dressers. This however had a much brighter selection of colours, the choices were amazing, however I opted for the rose red.
The tub is a small 88ml and is 1 inch diameter and aprox an inch and a half deep the lid is white and the tub itself is transparent. The dye was a deep red, it looked rather dangerous to me...lol!
My friend already had the peroxide and brushes so I was saved the cost of these. The pot cost me £5 which I thought was an exceptionally good price considering. However it was even better than I had hoped, I only coloured a band of hair and this didn't seem to use hardly any dye at all. Although if you were doing a whole head of long head I would expect to use the lot.
My friend is a little more skilled than I so I left it to her to bleach my hair using the peroxide blue powder which although I didn't purchase have seen on Amazon for about £10 but this if for a litre of solution and the blue powder and would easily last at least 20 applications. Although you only need to bleach on the first application and haven't needed to re bleach yet. After dying I towel dried the hair and put on the dye using a tint brush. I found it easier to put a little of the dye into a dye pot which was easier for the brush to fit into but this is not altogether necessary as the brush does fit okay. I didn't use a huge amount at first choosing to add it gradually. I left the colour in for around fifteen minutes although was panicking somewhat as it seemed brighter than I was expecting.
Once I had washed it out so that the water ran clear I dried it with a hairdryer and my hair was an amazing pink/purple colour that was most definitely different and I loved it.
I have since tried several colours and have been very impressed with the outcome and the fact my hair comes out wonderful soft after dying.
Just a note to say that I have found that the darker the colour appears in the pot the more vibrant the end result is.
The colour lasted about 6 washes in my hair but you may find it lasts longer or shorter than this, my hair just isn't that porous as it is only a semi permanent colour which makes it perfect for a quick change. The colour range is too extensive to list but there is bound to be a colour you will like or you could create your own. I have since tried turquoise which came out amazing and violet which wasn't as bright as I would have hoped and it seemed more subtle which is great if you want a more subtle colour.
The other great thing about these is that you can mix the colours to create your own vibrant colours that's even more unique. I have been told that mixing the dye with condition before application makes the dye go further making it great value for money.
This product does say that it does not contain nuts but cannot 100% confirm, and is vegan friendly to the best of their knowledge according to La Riche. This product is not tested on animals and the tub is recyclable after washing thoroughly.
I buy these at a local alternative store but they are available on Amazon for around the same price or cheaper if you buy more than one.
It was the Easter break and I was bored. Bored with my university work, bored with the daily routine of eat, study, sleep and bored because everyone had gone home and I was left in my little university town. In this time of boredom I decided to add some figurative colour to my life by literally dying my hair pink.
As there are hardly any shops in my university town I turned to Amazon and bought a box of four colours - turquoise, pastel pink, carnation pink and lavender - for 14.99 with free delivery. There are around 34 colours to choose from so you are bound to find one that you are drawn to and would look great as an alternate hair colour!
--Application and Various Uses --
At the time when I dyed my hair I had white blonde hair - the perfect blank canvass for any colour! I was a little bit tentative so went for a few pink steaks. I applied the colour wearing plastic gloves to the hair left it on for 20 minutes and then washed it out. The consistency of the dye is rather gel like and applies easily, the smell is rather artificial and plastic like - not offensive but not nice either.
When I dried my hair I was left with a bright pink streaks - I loved it! This success gave me confidence and a few days later I decided to dye the whole of my hair pastel pink. To do this I got a lot of white conditioner and mixed it with the pastel pink dye to get a really light pink. I again applied it all over my hair but I left it on for an hour. When I washed it out I was left with candy floss coloured hair which was lovely and soft!
I have also used one of the purple lavender dye as a toner by using the same method of white conditioner mixed in with some purple dye. This counteracts yellow brassy tones as purple is on the opposite side of the colour wheel.
The pots hold 88ml of product so I didn't expect to get more than 2 applications out of it. However, as I mixed the dyes with conditioner on ocaision then my tubs lasted for around 10 uses.
Results will vary depending on how porous your hair is, its ability to hold colour and the starting colour of the hair. What I love about this product is that for a few pounds you can transform yourself and it is rather interesting to see how people treat you a little bit differently! It is just hair at the end of the day and the product works perfectly, all that is required on the part of the wearer is the confidence to pull it off!
Of course the dye does fade with every wash for me with bright pink steaks it lasted around 20 washes. When I used it as a wash it lasted only for 5 washes before all traces of it were gone. Results are always going to be temporary but that is what is so great about the product - you can constantly switch it up!
I am very happy with the dyes, they don't dry out my hair whilst delivering amazing vivid colours. Across the four colours I tried the quality is the same across the range. You can use the dye in different ways as outlined in the application part of the review - use the colour straight from the tub, diluted to a pastel wash or use purple as a toner for blondes.
If you just wanted to test the waters before having a rainbow in your hair then you can buy one pot for around £5 including delivery from Amazon.
The colour in this range I am reviewing is Rubine - a dark ruby red.
My hair colour is naturally dark brown to black, and I've been striving most of my life to get a beautiful shiny deep red. I'd tried many brands of colour, but none ever came out like the colour on the box, so I decided to go to greater lengths to achieve the result I wanted.
The result was amazing - but if you're thinking of trying this yourself here's what you should know 1st.
If you have dark hair you will need to pre-lighten it - I tried this colour without lightening 1st and go no result whatsoever. I pre-lightened my hair and nearly wrecked the condition of it!
Directions comes in a little tub - there are NO gloves, cap or application devices so you will have to have your own. I used some old rubber gloves, a brush I saved from another dye kit and a Tesco bag to wrap my hair up while the colour developed. I don't know if it made any difference but I left it on for an hour.
No matter how careful I was I always got bright pink staining on my neck and ears and it took a few days to get rid of this. My hair was long so it was mostly hidden but if your hair is short you might have to stay at home for a few days. It took a long time to rinse off, and even after a few washes the water was still like the shower scene from Psycho!
The first thing I noticed was the fantastic condition my hair was in - felt like I'd had on a henna wax, and the damage that was done by pre-lightening was totally repaired!
Next, of course was the colour - it was a bright, rich and shiny as I'd hoped - a lovely deep red.
Everything my hair came into contact with instantly turned bright pink! My pillow case, my collar, my hands - even once I was wearing white nail polish and it turned it pink when I ran my fingers through my hair. I had to forget about going swimming too, and if I got caught in the rain it would run down my face!
The colour however stayed bright and strong - Directions is semi-permanent, but I found it lasted longer than many permanent colours. After about four weeks it was still a nice shade - just became more of a "tomato" than a ruby red.
It took a lot of work and effort but it did get the result I wanted. After a while, I decided that it was just too much work and dyed my hair back to its natural colour.
I couldn't get it from any stores near me so I always got it on ebay - I just shopped around for the best P&P price, usually about £3.50 - £4 a pot, cheaper if you bought a number together. I thought this was great value - the pre-lightener cost me more. The only trouble was once one of the pots got cracked in the post - yikes.
Would definitely recommend this brand and colour - it does take a lot of effort and is messy to use, but it is worth it to get such a great result.
As a natural brunette with a naturally flame haired best friend I spent my teenage years green with envy over her long, red locks and tried all sorts of home hair colours. It was a few years later when I was away at uni that I plucked up the courage to really go for it and dye my hair the brightest red I could!
I bought several pots of La Riche Directions hair colour from ebay after reading several reviews online. Back then it was brilliantly low priced, especially if you bought a full case. I expect its still pretty good value for money now, especially compared to the cost of getting your hair regularly dyed at a hairdressers or even compared to the better brands of home hair colour you can get in Boots, which have pretty mixed results in my experience!
I used La Riche Directions over bleached hair, which is basically like having a blank canvas. It means the colour will be absorbed better and you'll get a brighter and stronger result, closer to the true colour of the dye than if its put onto darker or unbleached hair. I expect you'd get a similarly bright result if you have very light blonde hair naturally, but if you tried to put it on darker hair you may as well not bother!
Directions is really easy to apply, you just scoop it straight out of the tub and onto your hair, gloves are essential though! It will stain skin so you have to be careful about getting it on your scalp. It washes off eventually but nobody wants to walk round for days with an inch of red around their hairline! You leave the dye on for a while before rinsing it out and drying to reveal your colour result. I used to leave it on for hours, as there's no ammonia or peroxide in this product it won't do your hair any harm but gives it a really good chance to soak in thoroughly (I am not a scientist or a hairdresser though, so this was just my opinion and may be complete rubbish!)
As I used a red colour, it would look brilliantly vibrant for about a week, then start to fade and go pink until I needed to refresh it after about three weeks. I also had to touch up the bleach at the roots of my hair every six weeks or so. Eventually, it was this level of maintenance and the damage that the bleach was doing to my hair that made me give up on my dream of bright red flowing locks and gradually go back to my natural colour.
I would definitely recommend La Riche Directions to anybody wanting a bright, distinctive and eye catching look. I would also add a word of caution though about the damage that constant bleaching can do, look after your hair! I wish I'd tried some more colours now though, blue or purple would have been fun!
I've always yearned for pink hair, but working in an office environment isn't really conducive to originality (sigh!). With Comic Relief coming up I decided it was the time, and got sponsored to dye my hair red for the occasion! Having previously used Directions Pillar Box Red on my boyfriend's hair, I knew that Directions was the brand I wanted to go for, and spent some time doing my research on which colour to choose (including on this site). I knew that the Pillar Box Red had orangey tones in it, as my boyfriend's bleached hair faded to an orangey red before washing out, but discovered that Poppy Red was more likely to fade to pink, so that was the one for me!
Ok, on to specifics. I have fairly long hair, and quite a lot of it, so bought 2 of the 88ml tubs just in case, but in the end we only needed to use one. It suggests using on washed and towel dried hair, but I used it on dry hair. Two main tips for this stage, Vaseline around your hairline and ears, and wear latex gloves. It's super messy! I got my boyfriend to put the colour on for me, who has no experience of colouring hair at all, and he had no problems at all getting it right. It was done in sections, and the colour massaged really well into each section - we learned the hard way when we first started colouring his hair that it's easy to miss parts of the hair that aren't so obvious if you don't give it a really good rub in. I left it on for 2 hours, as I knew it wouldn't damage my hair. When I washed it out I shampooed twice, and very thoroughly, but don't worry that the colour keeps coming out - that's normal! No washing until the water is clear with this dye, I think it would just end up washing it all out.
The final colour!
It turned out brilliantly. My hair is highlighted with golds and caramels, so I was expecting a multi-toned end result, but my entire head looked a brilliant, almost neon, red with a hint of dark pink to it. I was really, really pleased.
So, the neon colour wasn't really suitable for work (unfortunately!), but as the Pillar Box Red usually washes out of my boyfriend's hair within about a week I thought I'd be able to get rid of it, but oh no! According to my knowledgeable hairdresser friend, because boyfriend's hair is porous (I bleach it pure white before colouring it and he doesn't really look after it!), the colour comes out easily, but because I take care of my hair it isn't so porous so the colour stays! After a week it was a fab hot pink colour, but alas I've had to have another, permanent, more work appropriate red put over the top of it. 3 weeks on and the water is still running red from it when I wash my hair, so I reckon would still have lasted a fair while!
****Here's a disclaimer!- - - I'm not a professional hairdresser, a trainee in college yes, but not professional and the comments about this product I make are from my experience and how I suited to it - it will not be with everyone, your hair might not be as desired and please if you do buy, follow the manufacture's safety guidelines of use. ****
I've been dying my hair since I was 12 years old, ever since I was a little rebel child I've been practically every colour of the rainbow - just not all the shades! So I am quite a snob in my colours and brands and I constantly switch and change, mix them together as if the colours are part of an art palette and slap 'em on! *Don't do this if you're not experienced in dying hair, even your own*.
La Riche Directions hair dye is simple to use compared to a lot of mainstream 'normal' hair dyes...no mixing, simply pre-lighten your hair if necessary, wash with a PH balanced shampoo to give the dye the best of it's ability, mix the colours to create your unique shade if you wish (why not? be different!) and apply from root to tip, small sections as you normally would - it's really just common sense and following the instructions.
If you're very unsure I highly suggest watching a YouTube video of someone dying their hair with this dye as it's quite popular.
Personally, La Riche Directions is one of my favourites, if not THE favourite of the individual unique semi-permanent colouring dye (I have yet to find a permanent one). The staying power is the best compared to the other brands I've used, but what I do to make it stay more - and get the exact shade I want is mix it with white conditioner - any conditioner at all! I find my colour can last a month without be needing to top it up - that's excluding root growth, I mean I am an avid user of dry shampoo and I wash with colder water to open up my pores less but I believe it is the formula of La Riche that helps it stay!
The colour is pretty much true to what is advertised but like I mentioned before, I mix and match mine to create my exact desired shade. Checking on the website - it also states too that you can mix. Everyone's hair is different and you cannot guarantee that the colour will be completely 100% exact but you can ensure that it will be bright, vivid, unique colour that will stay to it's upmost ability to if you take the precautions to keep it vibrant.
In my case, the price is so reasonable as I do a 70-30 ratio if conditioner and dye, it just lasts ages and the best thing is, it's re-usable! Unless of course you've had it opened for years...but because it's not mixed and developing, you can store it away until you need to re-dye or top up your hair! PERFECT, right?
I most definitely love this product, and as I review it from all angles and aspects, I can whole-heartedly say that it is my favourite hair dye for the colours I dye my hair! (Mainly pinks and purples)
How easy is the application? 9/10.
Quality of the product? 9/10.
End result? 10/10.
I really like to make a statement with my appearance, and Directions dye is exactly the kind of product designed for that. The dyes come in 88ml tubs with instructions provided,but nothing else. All the swatches that the manufacturer provides (whether online or in a shop) are for the expected result on bleached / pre-lightened hair, and they make no guarantees about the consistency of the results. Added to this, it's a semi-permanent dye, and it will fade differently for each person according to how frequently the hair is washed, or how porous the hair is. So every person's experience with this dye will be different - I would recommend reading as many different reviews about this product as possible, and using Google Images to see the huge variety of outcomes possible by using these dyes.
I have used the Atlantic Blue and Plum dyes from Directions, and got a different type of result (not just the different colours!) for the two different dyes.
First of all, I have naturally dark reddish-brown hair and none of these dyes are going to show up on my hair in its normal state. So on with the bleach! It takes a lot of chemical abuse to get the colour out of my hair; it's not good for it, but it's the only way to make it light enough to get a bright dye to show up. I think that bleaching the hair also makes it porous enough for the semi-permanent dye to bind to.
I used different bleaching kits to get my hair light enough, and this had an effect on how well the Directions dye worked over the top of it. I used Garnier Belle Blonde Lightener (look out for another review of this!), which gave a good (albeit time-intensive) result, and Directions 40% lightening bleach (not such a good result - it only lightened my hair to a light ginger colour).
Using the Plum colour gave the best result for me, over the top of the Garnier Belle Blonde bleach. It gave a really intense colour result that began to fade slightly after 4 - 5 washes. When it did fade, it still looked ok, and it was easy just to slap some more of the Directions dye over the top to top it up. Even though the pot only contains 88ml of product, the purple Plum dye lasted for ages because I needed hardly any to get the desired vivid colour result. I was very pleased with the Plum dye.
My experience with the Atlantic Blue dye was not as great. The colour results that I've seen posted on the internet are really beautiful and impressive, but I was unable to emulate them. Part of the problem may have been that I used the Directions bleach to pre-lighten my hair (I mentioned above that this was not the best bleach I've ever used), and it didn't strip enough natural colour out of my hair to provide a base for the blue colour. I found that the initial application of the Atlantic Blue dye gave an interesting greeny-blue result, which wasn't what I expected,but it still looked great. However, the colour didn't really last and required frequent re-application (after every 2 or 3 shampoos it was looking a really washed-out pale sky blue with hints of pea green. It looked alright, but it wasn't the result I was after, and I was worried it looked a bit "funny" - says the girl with blue hair, haha).
I suppose the thing here is that different people with different hair will get different results. I would say that the more of your natural colour you can remove before applying Directions dye, the better. This will give you a result closer to the colour swatch, and the dye might take to your hair better than for untreated hair.
Regarding applying this dye after bleaching the life out of your hair... this is probably the least damaging part of the process. The instructions say to leave the dye on for at least 15 minutes, but I left it on for 45 minutes or so with no adverse effects. The dye is meant to be conditioning, and it seems to be so. This meant that when I washed the dye out afterwards, my hair didn't feel as "rough" as if I had only bleached it (yes, bleaching is bad for your hair!). My hair also appeared quite sleek when dried, and not as flyaway as naked bleached hair would be.
Just one more thing: the dye doesn't come with gloves provided, but you WILL need them. This dye will turn your hands a bright and very conspicuous shade of whatever colour you dye your hair. Even using bare hands to rinse the dye off under the shower will give this effect. Just ordinary latex / surgical gloves (you can pick these up pretty cheap for a box of 20 or so) will do, and they're easier to use than the massive ones you get in a pack of normal hair dye from the chemist.
I am a hair dye enthusiast - name a colour and I will have had some variation of it in my hair ! A couple of years ago, I decided I was bored of my white bleached hair, and thought I'd add some colour. I researched dyes, and decided that La Riche Directions seemed to be my best bet.
1. What is Directions dye?
Directions is a brand of hair dye that specialises in bright colours - nearly any colour you can imagine! It is semi-permanent, so do not penetrate as far into your hair shaft as permanent dyes. It lasts various amounts of washes depending on the original colour and condition of your hair. This also means the colour doesn't do too much damage to your hair, but the bleaching beforehand will!
2. How do I use the dye?
Unlike permanent dyes, the dye goes straight onto wet, shampooed hair, with no mixing of fancy bottles required. The consistency is quite putty like, so you can easily lather it into your hair or "paint" it on with a mixing brush. Make sure you use gloves, the colour is very difficult to get off your hands! The processing time is only around 15-30 minutes, and the longer you leave it, the more intense the colour is likely to be, but more than half an hour is unnecessary.
The dyes can also be mixed together to create your own unique colours - try mixing a dye with the Directions toner to create a pastel shade.
3. My Experience with Directions
I have used several directions colours, namely Lagoon Blue, Lavender and Pastel Pink. I have also used the toner both to tone my hair, and mix colours to pastel shades.
The first time I applied the dye, I used Lavender mixed with Toner, and Pastel Pink as a dip dye, over white bleached hair. I left the dye on for the recommended amount of time, and covered with cling film to help the process and avoid mess. After washing the dye out, my hair was exactly the colour that I wished, so I was very satisfied with the process.
The second time I used it, I put Lagoon Blue over my Lavender/Pink hair. I was unsure of the results of this, as I was technically mixing colours! But the intense shade covered all the hair with no variations of colour :)
I only had the pink/Lavender hair for around two weeks, but the colour stayed perfect throughout this time. The blue colour was in for over two months, and it didn't wash out at all! Everytime I showered, however, the water ran a lovely shade of bright blue, as if the colour was coming out, but it didn't fade at all.
4. Is Directions for you?
This really depends on what you want from the colours. If you have dark blonde or even darker hair, and you want a very bright colour, then you will have to bleach your hair. Using the colours over darker hair will result in much deeper shades more like tints, especially with brown base shades. If you are wanting the opposite effect - a tint to your hair - and you have very light hair, then I would recommend you avoid Directions and use a more natural shop bought dye, as using "Fire Red" over your light blonde hair for example will result in Rihanna style locks!
I would also highly recommend the toner for those with bleached hair that are wanting to go a whiter shade, or neutralise brassiness - leave it on for just five minutes and your hair will look much better :)
5. Where do I get Directions dye?
I usually go to the local "alternative" shop, as they stock nearly every colour, and it's only around 3 pounds a tub (enough to do a full head of hair and some). If you can't do this, then it's available widely online from Amazon and other websites, a quick google search will find it.
Overall, I would say Directions worked very well for me personally. If you are looking for a crazy bright hair colour, then go for it, but make sure your hair is very light coloured first if you want prime effects! From what I've seen, it does work well for a nice interesting tint on darker hair colours, so if this is what you want, do a bit of research and see what you think.
The application process is very easy and quick too, and the dye isn't too messy, just make sure you wear gloves and put some vaseline round your hairline or have hair dye removal wipes on hand.
Good luck with your unique new hair :) !
I have used La Riche Directions Midnight blue before (which ended up turquoise!) and had just about managed to get it all out when I decided I wanted to go red again. I spent a while looking at colours, and had been advised against Vermillion red as it fades out gingery, which I didnt want. So Pillarbox red seemed the most red...I was slightly wrong.
My hair was pretty much nearly platinum blonde before putting this dye on FYI.
First off...presentation. They are in nice little pots, with a rip of tag around it. You can do the pots up again, so any unused colour will be able to be kept for about a year after opening! The instructions were very short (pretty much wash your hair with a PH balanced shampoo, towel dry, and put dye on for 15 minutes. Well I did a little bit more research and came up with a way to get the best from the colour.
I was only colouring a chunk underneath my fringe. So I had to section off the bit I wanted to dye first with some clips! This is an IMPORTANT thing to consider with this dye...even though it is vegetable based and a semi permenant, it WILL stain. Very much! Luckily I managed to mop up any rogue bits of dye, but when I used midnight blue, we had little flecks of it all over the bathroom. It will also stain your head, so remember to put vaseline around your hairline and wear gloves!!!
The dye is a nice coloured gel type substance. No real smell, so you don't have to suffocate when you are dying your hair! You are to put the dye on, preferably with a tinting brush, comb it through until it starts to foam (which mine never did!) and leave for 15-30 minutes. I left mine on for an hour and a half just to make sure and also put clingfilm/foil over it and blasted with a hairdryer.
When I washed the dye off I was shocked! It was not red...it was basicly a redder version of a hot pink colour...and gets pinker as it washes out. I have found it really started washing out in 2 days...whereas the midnight blue was more like a week (and I wash mine every day nearly). It is a nice colour pink, but I have found out that it would work better to mix it with Flame (an orange based) to make it more of a true red.
If you prefer a pinker red (flamingo pink), then this is your dye! It looks lovely in the pot, but goes really pink on the hair!
After dip dying the ends of my hair a light blonde colour I decided to spice it up a bit for summer by dying the ends bright pink using this semi permanent colour.
I was originally attracted to this particular brand due to it's absolutely huge array of colours, with about 5 or 6 different shades of blue/pink/violet etc. I chose the carnation which is a bright cerise pink but fades out to a baby pink as it gets washed out.
The packaging of this hair colour is pretty unique. It comes in a relatively small looking screw top 88ml pot. The amount you get seems like quite a small amount but being in gel like consistency allows the product to spread quite a lot, I'd say you could get two full head applications if your hair is no longer than shoulder length.
The screw top pot was something I was a little apprehensive about but after using the product I realised that the opening is just large enough to allow the entry of a tint brush for the application. Another benefit of the packaging I found was that you could use up every last bit of the dye, and didn't result in the colour outside of the packaging like you do with a tube of colour where you have to keep squeezing it with the product all over your hands.
I'd say the application was pretty simple. The colour is supposed to last from 6-8 washes and works by depositing colour particles onto the hair cuticle, not by using hair chemicals such as hydrogen peroxide or ammonia to make the hair porous first. This means the colour doesn't last as long and doesn't really show up on dark hair but will make a big difference on blonde hair.
The consistency is very gel like and for this reason it didn't run or drip anywhere as much as expected. I found that piling my hair up and wrapping it in cling film helped to keep the hair warm and dye much more intensely. The hair colour had a slight smell to it but nothing overpowering or very chemical like, it just had a sort of musky smell, though I admit this smell is not the same with the blue toner I also bought so it may vary colour to colour. The pink colour I used was Carnation Pink.
You apply the product to clean towel dried hair and leave for 15 minutes according to the instructions. I left mine on for about 30 minutes instead as the colour is quite conditioning and shouldn't be very damaging for the hair. It rinsed off very easily and the water ran clear after about 5 minutes of continuous rinsing.
The hair colour after I washed it out was very intense and I was extremely pleased. It had taken to the light blonde parts of my hair really well and left it a bright, almost neon pink. My hair also felt very soft and conditioned, almost like using a conditioning treatment. The colour itself lasted me about 8 washes actually, but faded to a light baby pink (which I actually really liked) after about 4 of those washes.
My hair felt like it was not damaged in anyway by this colour and it completely washed out after the time it said so was a worthwhile experience of temporary bright colour and one which seemed to be completely safe and fool proof!
I picked up my pot from crazyhaircolour.com for £4.99 with free shipping. This I think is a great price for an easy to use product with great results.
Totally disappointing.. I haven't bleached my hair before.. so maybe that was the problem. I was expecting a different result, and I only got a shade of red... Weird thing that only on the pre coloured hair you could see some shades.. On the roots..no chance of covering.. After two-tree washes everything has vanished. Not buying again, definitely. I know it's not a permanent color dye, but still you expect to last longer.
I have recently started using directions because of the price(£3.50 on ebay!), the conditioning element and especially because of the range of tones for each colour on offer and it has been one of the best I have used. I have tried 'poppy red', 'coral red' and am currently using 'vermillion red', I plan to try out 'fire' and 'pillarbox red' next as I am still experimenting with finding the perfect colour for me. Another great feature of directions is that you can mix colours together to make your own unique colour, although I have not tried this myself yet. I have to point out I have previously used dyes where I mix peroxide into it to lighten my hair so the colours show up in my hair really well because of this, I actually have dark brown hair which the colour will not be as bright on and would probably take on just a subtle hint of the colour used.
At first I was not enterirely impressed with the packaging and especially the smell, it looked and smelt like a pot of paint! However the application was extremely easy (although when I washed it out I did the stain the bath but with a quick scrub and rinse it was fine!) and I was amazed by the vibrant colour and how soft my hair felt. As the colour is semi-permenant, the colour will wash out slightly everytime you wash your hair, so make sure to use dark towels and don't go to bed with your hair wet!! Also, make sure you wear gloves as it can stain your fingers for a day or two and might do when you wash your hair the first few times.
I now have a routine of doing this for my roots by using directions to do the rest and top up colour whenever i need an extra boost of colour! I do this as using the 'conditioning' gel colour of directions is a lot better for my hair as it is fairly thin and I'm one of those peopel who washes their hair almost everyday. Which brings me onto my other point that the colour lasts for a long time, especially compared to the apparently 'permanent' dyes I have used before which are double and often triple the price of these.
One pot easily covers my hair too which is midlength and I probably don't have to use the entire pot, I now also like the pots because they are useful to keep arts and crafts bits inside!
My personal favourite for bright and vivid alternative hair colours is renbow's crazy colour however la riche's directions are the next best bet for me as they are just as good quality and last the same length of time.
Directions generally have more colours to offer and have a number of different shades and tones for each. For instance, there are a selection of reds, blues and purples and pinks to cater for anyone's ideal shade.
The great thing about these sorts of dyes is that, if desired, you may mix colours together in order to get a unique shade that isn't necessarily already available.
The dyes come in small tubs that measure at 88ml each and have a total of 34 colours available. The amount is a little less than my favourite dye as they are the same quality however renbow offer 100ml per bottle, and in my personal experience I have found that directions are more widely available in alternative clothing and piercing stores and are more popular because of the amount of colours they have.
I have only used directions twice before hand so I'm not a huge fan of them simply because there is size difference and I am a creature of habit when I finally find a great deal and know when and where to save money. However I have come to find that directions is a great brand of dye and much like the renbow colours I reviewed previously, directions are gel dyes that contain absolutely no ammonia or peroxide and does not need to be mixed with anything in order for it to work. It also does not damage your hair in any way as it is a gentle gel like formula that simply deposits colour onto the hair follicle. For optimum results it is recommended that your hair is relatively healthy and a light shade to achieve a intense bright colour.
However if you're looking for just a tint in your hair and you have dark hair, this also works however do not expect a massive change as you have to have either pre lightened hair or naturally light coloured hair, preferably from dark ash blonde to platinum blonde for best results - particularly for blues, reds and pinks to show up clearly in your hair.
Bare in mind that these dyes are not semi permanent to the point of most shelf dyes you find in supermarket stores, they are not designed to last that long and are only temporary. They will last much longer depending on the health of your hair, if your hair has been over processed the likelihood of the dye lasting will not be great.
Directions is a semi-permanent hair conditioning colour which comes in a 85ml tub, available in 33 shades / Each pot has a tamper proof lid