* Prices may differ from that shown
~ L'Oreal Paris Hair Expertise Everpure Shampoo ~ I received several free samples of a shampoo and matching conditioner product recently, mostly obtained from magazines that were giving away sachets of the products. I had accumulated enough to use the product for several washes, and this review outlines my experience of using the "L'Oreal Paris Hair Expertise Ever Pure Colour Care & Moisture Shampoo." I cannot comment too much on the packaging of course, as I only had sachets available, but I have seen the product for sale both online and in-store and feel that the packaging has quite a sleek, modern edge to it which gives it a fairly sophisticated look. The bottle/tube of shampoo is only available to buy in one size as far as I can tell, which is 250ml. As @ the time of writing (August 2012), the bottle is available to buy in branches of Boots, or online at www.boots.com, where it will cost you £5.99. This is a higher price than I would normally pay for a colour protection shampoo product, so I was keen to see how it fared in comparison to other products I use regularly. The shampoo is described by L'Oreal in the following statement... "Colour Care System with botanical oils. Respects the hair fibre. Non sulphate cleansing system. Specially designed to leave coloured, weakened hair looking shiny and nourished...'' I did feel that some of the statement was trying to 'flannel' me a little with overly 'flowery' jargon that wasn't necessary. I wouldn't say that my hair was weakened prior to use, but it IS coloured, and I am always keen to try new products aimed at protecting my regular (expensive) professional hair colouring, so I was happy enough to try out the shampoo and see how it fared. The shampoo is a white colour and is fairly thin in its consistency, although I didn't find it dripped or spilled from my hand - or my head! - during the application process. I didn't notice anything particularly innovative about the shampoo's appearance, but the strong scent that the product carries was evident almost as soon as I had squeezed the product into my hand. Being rather 'false', the scent had a surprisingly 'chemical' tone to it and I have to confess to not being completely blown away by the product's fragrance. To be fair, this alone would never deter me from re-purchasing a particular product, but if you are a fan of fruity or floral shampoo products then the scent of the L'Oreal Ever Pure shampoo probably wouldn't appeal to you in the slightest. Once the shampoo was applied to my (shoulder-length) hair, I massaged the product through to the ends of my hair to ensure it was all fully covered. During this time, it occurred to me that there was very little in the way of soapy lather being produced, so I decided to add a little water to my head to try and encourage a gentle lather. This worked a little, but I was surprised at how little lather was produced throughout the process. Again though, I am not overly fond of extremely soapy hair products as I find they take and absolute age to rinse thoroughly from my very thick hair. My comments in this regard are merely an observation rather than being a criticism. The product rinsed quickly and easily from my hair - and so it should, as so little lather or soap had been present during use! I found that my hair felt quite 'matted' during the rinsing process but this is something that will happen from time to time after shampooing, regardless of what shampoo product has been used. I ALWAYS need to use a conditioner product after washing my hair, and the use of the L'Oreal Ever Pure Shampoo did nothing to change this requirement. When it came to styling my hair, I felt that the comb glided easily through the lengths of my hair, although this was probably down to the conditioning products that I had used, rather than being anything much to do with the shampoo itself. After drying, I thought my hair looked nice enough, with a pleasant 'sheen' noticeable, but nothing overly impressive or innovative - I can easily achieve an attractive sheen on my dark hair with just about any conditioner or shampoo product that is used regularly. I was pleased to note nothing in the way of dryness towards the ends of my hair, which is a problem I will face from time to time, so I did feel the shampoo had quite a gentle formula and hadn't overly 'stripped' my hair of its natural oils and moisture. Similarly, I was impressed to note that my expensive hair colouring (carried out in a local salon) had been completely protected by the product, and noticed nothing in the way of fading, or the colour being 'stripped' from the hair shafts. Other than these plus points however, I did feel that the results achieved from using the L'Oreal shampoo were rather average. In summary then, I felt the product performed as well as other colour care shampoo products that I use regularly but it is fair to say that I didn't find the results were phenomenal or even particularly innovative. There was nothing about the product - or the results achieved - that made me feel that THIS product did more for my hair than any other good quality colour care product, and for this reason I feel it is only deserving of a three star rating. I admit that I will probably never seek out the product to purchase it for myself in the future, nor do I find the rather high price tag is particularly justified. Perhaps if I saw it available at a promotional price - and it happened to catch my eye whilst shopping - I would pop a bottle in my trolley........ maybe.