“ Brand: Dove / Type: Hair Shampoo / Subcategory: Serum / What it does: Repairs, „
As I regularly abuse my hair with straighteners, I am always on the lookout for good moisturising shampoos and conditioners that may help to minimise the severe heat damage and the accompanying frizziness of my hair. Because I wash my hair every day, I get through vast quantities of shampoo and conditioner, and therefore find it difficult to justify buying the top salon branded products on a regular basis. As a general rule whenever I shop for hair care products, I buy whatever is on offer at that particular time - this week I bought a bottle of Dove Intensive Care Therapy Shampoo for Dry and Damaged hair.
The 250ml bottle cost just £1 (from Poundland), but I have since noticed that Tesco and Asda are selling it for the same price on end of aisle promotion.
The recyclable royal blue plastic bottle is sleek and streamlined in design with an easy to open flip top lid. Although simple, I think this type of closure on shampoo bottles is ideal, because I've lost count of the times I have lost my temper fumbling around in the shower trying to unscrew the fancy caps with wet hands that are usually found on the more expensive salon brand bottles. The bottle is also squeezable, so it is possible to get the last bit out of the bottom of the bottle without any waste.
The labels on the bottle are clear and easy to read, with the bold silver and white lettering contrasting nicely with the royal blue background. The label says that Dove Intensive Care Therapy shampoo, with the advanced repairing serum in the formulation, contains millions of micro particles that help to repair by penetrating the finest lines and breaks on the hair surface. Suitable for dry, rough and damaged hair, Dove claims to prevent split ends from reappearing and minimises breakage. It is dermatologically tested, with a mild formula neutral pH especially suitable for frequent use.
The shampoo itself is a creamy white colour with a kind of silky pearlised lustre. It doesn't have a particularly distinctive fragrance, if anything, I would say it has a delicate clean and soapy aroma.
When applied to wet hair, Dove instantly produces a rich creamy lather which feels more like a conditioner than a shampoo. In the past I have paid a fortune for salon formulated shampoos which haven't produced a lather as good as this. I found that I only needed to use a small amount of Dove each time I washed my hair because of the volume of lather it produced, therefore lasting longer than other shampoos.
Once rinsed, my hair felt so clean and soft I almost felt as though I didn't need to use a follow on conditioner, but for purposes of comparison I used my usual cheap conditioner. After blow drying, my hair felt silky and the normally frizzy tips looked smoother and healthier, and after a few days of use, my hair generally appeared better nourished, shinier and less straw-like on the ends.
I am so pleased with the results of this shampoo, I intend to continue buying it regularly (providing the price is acceptable of course!) and when my current conditioner runs out, I will definitely be on the look-out for a replacement from the Dove range.
It's not often I come across a hair product which actually delivers on its claims, but having used Dove, I can confirm that you will notice a difference in the look and feel of your hair after just a single use. I would definitely recommend this product if you have dry, damaged or tangly hair.