Lush, my favourite store, recently released a number of new fragrances under the Gorilla Perfume name. These look, smell and sound very different to other perfumes from both Lush and other brands, with unusual ingredients and concepts, and I was very intrigued when I heard about them.
To coincide with the launch of the new fragrances, Lush opened a temporary gallery space in east London. I visited this gallery and had a memorable experience. The fragrances were displayed as works of art, with pictures or sets used to represent the perfumes. Simon Constantine, head perfumer at Lush, has stated that he wants to develop the concept of perfume as an art form, like painting or music, and I feel that he has met with success here. The new perfumes come in bottles of different sizes and shapes, and look like old apothecary bottles displayed in-store.
I actually got this bottle as a freebie! I made a purchase at the gallery and received a goody bag which contained a little bottle of Euphoria. As you can imagine, I was – well – euphoric!
Unlike other Lush perfumes, which come in standardised black bottles, the new fragrances come in clear glass bottles of all different shapes and sizes. I really like these bottles as they are unusual and attractive. The perfume itself is a pale yellow liquid while the label shows a blue and white background with yellow and red lettering, reminding me of a Victorian fairground.
Euphoria, like Sun, was inspired by the concept of “healing” scents. It has been made utilising the principles of aromatherapy, and is meant to induce a positive mood in the wearer.
The fragrance is suitable for vegans and, as the list of ingredients is so small, I have reproduced it here:
DRF Alcohol, Perfume, Clary Sage Oil, Rose Oil, Petitgrain Absolute, *Geraniol, *Benzyl Benzoate, *Limonene, *Linalool, *Citral, *Farnesol, *Citronellol, *Benzyl Salicylate
Clary sage, grapefruit, lime and neroli are all scents that help to cheer the wearer.
I loved this scent from the moment I first tried it. I thought it was fruity and refreshing, perfect for summer. However, it seemed different from most fruity fragrances in one respect. It seems to have more depth and complexity than most of these. It started off quite sharp and fresh, then mellowed slightly throughout the day to a slight honey scent.
***Price and Availability***
Euphoria is available online and in Lush stores. Prices range from GBP10 for a 7g bottle (the one I got free) to GBP40 for a 92g bottle. I do think this is good value, as the scent contains essential oils.
I love this scent, it is a fruity and uplifting fragrance but it has more depth than you might expect. Definitely recommended.
EUPHORIA - Lush perfume
This was not one of the first perfumes in the new range that I tried but I now own four and am saving for others and this one is one of the ones I really like and have on my list. I am wearing it as i write this and have had it on since around 10am this morning and now it is about 4.30pm and I can still smell it really well on my inner wrist wear I tried it in Lush this morning.
My initial reaction was that this was not one I was rushing to try as I loved a few others but having enjoyed those for a couple of months I have now tried this several times and have grown to love it.
Initially you do get a blast of a floral scent but then it becomes more rose like but with a strong hint of honey to me. In fact it reminds me a lot of the new shampoo Fair Trade Honey.
"Like 'Sun', Mark longed for other healing scents, to make one feel a kind of euphoria. Taking cues from books on aromatherapy, euphoric sensations were conjured using clary sage, grapefruit, lime and neroli."
"Inspired directly by the techniques and oils of aromatherapy, the scent is designed to affect and enhance the mood of the wearer as it drops onto the skin. Euphoria is an elixir that indeed makes the heart sing. Composed with the most cheerful of the finest essential oils, Euphoria enhances the feeling of your day."
This new range is not presented in the plain black bottles that we are used to in Lush perfumes. These are in clear square bottles and some are round classic bottles depending on the size of the perfume inside. The labels are quite different; this one is green and black. The main picture is stylised beach and coast view from above. The name of the perfume is in black slightly squiggly text above the picture. It is sort of retro cartoon style with the colours and certainly very different from the plain black ones of the original perfumes. They look a bit like mini liqueur bottles to me.
THE NOTES AND SCENT
The new perfumes Lush has just brought out are quite strong and perfume but this is not quite as strong as some. It is not a knock you over scent but it does last pretty well on me. It is a light herby sort of smell, a bit like brushing against leaves in a herb garden. Euporia is quite strong and initially smelling it in the bottle I was interested but not hooked. This is definitely one that takes over your interest and becomes far more worthwhile after some time on the skin and keep smelling it as it develops and changes as it really is wonderful, quite unisex, clean fresh but although it has a lot of citrus elements it is also quite leafy and herb like too which must be the clary sage combining with the other oils.
The label says it has: clary sage, grapefruit, lime and neroli.in the mixture. Euphoria is slightly like an aftershave sort of smell in that it is not immediately feminine. Clary sage is not a smell I am especially fond of as it has an odd sort of smell but it must balance the citrus combinations of grapefruit which is fresh and lime pure strong and citrus while neroli gives the creamier orange notes.
To help give you an idea of the scents within:
The fragrance of clary sage essential oil is not sweet at all sort of warm and woody and quite herbal, a hint of tobacco with an earthy smell. Clary Sage is used in aromatherapy for calming the nervous system, to ease tension and stress.
Neroli is orange like and used in aromatherapy as an uplifting feel good scent.
Grapefruit oil is sharp and yet refreshing and light in its smell and is very uplifting and another feel good scent.
Lime essential oil is fresh and another of the uplifting essential oils used in aromatherapy.
Rose oil absolute from the damask rose is a true rose scent and is also good for skin and yet another uplifting and feel good scent.
I absolutely love this perfume now that I have tried it a few times. It is indeed uplifting and a true feel good smell. It was designed to be a happy scent and create a feeling of Euphoria and I think it has succeeded as it is a lovely fresh yet herby, earthy scent with the two light and earthy elements swapping from time to time.
As well as using this as a perfume the lady in Lush suggested dropping some on a warm radiator and then the room becomes filled with the lovely scent and it carries right into the room.
As a perfume I find this wonderfully fresh and natural as I said like walking past herbs in a herb garden and the combination of leaves and flowers and herbs. It changes as I am wearing it and even as I sniff from one time to the next it flits back and forth between citrus light aromas and then more herby earthy elements.
I love the new Lush perfumes. There isn't one I don't love but they are not for everyone. My daughter likes fresher lighter scents and most of these are deeper and heavier than she enjoys. This one she does like though.
The majority of these new perfumes are perfumes rather than eau de toilettes and as such they really last well on both me and my clothes. They are oil based with lots of essential oils and as such have great lasting quality and sillage as well. They also need to be worn on the skin to test them. Sniffing the bottle does not do the trick and even putting them on cardboard is not the same as they develop on you and change according to your skin chemistry it seems as they smell different on different people.
PRICES AND SIZES
There are five sizes available but save up as this is not a cheap perfume as it contains expensive oils. The smallest size is 7g for £10, then £18.50 for 25g or 28g ( not sure what the difference is here but one might come with a dropper. 43G with cost you £25.00 and 46g for £27.50 but if you are really lucky and can afford this then the 92g costs £40. I am rather hoping to buy the small bottle in the next few months as I have now tested it at least six times and have truly fallen for this one.
Everyone has commented on how nice this smells on me today and I have been all around visiting friends and shopping so a variety of different contacts there. So many complemented me that I know it has great lasting quality and sillage too. It lasted on my coat inner sleeve for well over a week and makes my wrist smell wonderfulwhenever I put it on to go out!
If you are near a Lush shop and you are a fan then I urge you to go in and try their new perfumes. Put some on then go and walk around before you start to sniff the perfume on you. That way it has a chance to develop and you are not trying to pick the scent from everything else in Lush. Wear it for a day and you will see it becomes quite changeable flitting between citrus fresh and earthy herby. It is such a wonderful scent and suitable for both male and female wearers I would say .It is different and one you should try and wear before buying as it smell different on different people.
Just in case you were wondering sillage is how much fragrance follows you or is left in the room when or after you are in it and this perfume has great sillage qualities.
Thank for reading. This review may be posted on other sites under my same user name.