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Launched: 2005 Group: Floral Fruity ~ INTRODUCTION ~ As my mostly oriental collection isn't very suitable for the hot summer months, I've stocked up on some Avon fragrances before I left the UK two years ago. One of them was Always I bought blind based on the perfume notes and reviews on online fragrance site Fragrantica. Always Eau de Parfum was launched as part of Avon's Today (2004), Tomorrow (2005) and Always (2005) fragrance trio. ~ THE PACKAGING ~ Always comes in a heavy and tall clear rectangular bottle with smooth edges and surprisingly thick walls that actually looks a bit like the similarly shaped bottles Hermes uses for their colognes. The nozzle spray and actual fragrance is pale green which gives a spring-time look and feel to the fra-grance. The outer packaging is a luminous green colour. ~ THE FRAGRANCE ~ Top notes: kiwi, starfruit, jasmine pearl tea The fragrance starts out with a fairly sour, raw and only slightly sweet melon note to my nose that almost immediately blends in with a powdery and floral one. The note is quite perfume-y and airy though it does pack a punch at first. The main impression isn't fruity but rather sour like raw fruit with an equally powerful green floral tone. The opening notes last for about a quarter of an hour. Middle notes: sunburst lily, everlasting, yellow tulip As time progresses, the green, tea-like note develops a sour, citrusy undertone that reminds me of lemon scented green tea. The sweetness now mainly comes from the florals rather than any fruits as initially. The muddled up floral notes have indeed a sour edge that adds a raw, green feel to the compositon. The overall impression isn't naturally green however; it's more like a sharpish, sour solvent-like note that is getting mixed with the moderately sweet, powdery floral and green accord that stays on for 3 to 4 hours. Base notes: bamboo, lacewood, cotton musk Although initially I was quite pleased with the fresh and green aspects of Always, after a few hours into wearing it I kept getting the sour and solvent-smelling greenish musk note that tended to overpower any other supposedly present notes in the base. Sadly this is where Always ends, nothing else to report other than the complete lack of base notes that should have given the fragrance a rounder, woodier feel and a nice balance overall had I been able to detect them. The final trace of musk disappears after about 6 hours from the skin, disappointly soon for an eau de parfum, luckily soon enough when you've had enough of smelling the same sour musk note for hours on end. ~ CONCLUSION ~ To be honest, I'm on the fence with Always. It's pretty and refreshingly green and sweet and sour in the first few hours and is certainly wearable. The musk actually gives some of the staying power that seems to be lacking from most light and summery fragrances nowadays. The downside however is that this overpowering musk note makes the fragrance linear and made me question if Avon released just another fragrance where instead of the promised base notes you only get the inevitable musk solvent that Avon uses to hold the majority of their fragrances together. In olfactory terms, it could have been nice and actually being moderately sweet, sour, green and floral at the same time, it fits nicely in between my two other summery-green Avon numbers, the rather sweet but green-aromatic Absynthe and predominantly sour-green Surreal Garden. However, in terms of blending and quality of ingredients it falls way behind these two. Always is a hastily done, cheapish, synthetic and linear, solvent-laden scent that I only tend to wear as a back-up or at home. I couldn't identify a single natural aroma in Always, even the tea note was quite perfume-y and abstract. If you like your scents along the lines of being modern, summery, sweet and sour green as well as well-blended but affordable, I'd recommend you stay away from Always and go for Absynthe or Surreal Garden that have more personality and are a lot better made overall. And oh how telling I couldn't identify a single natural aroma in this fragrance so yes, 100% cheap synthetics! ~ PRICE AND AVAILABILITY ~ Full catalogue price is £12 / 50ml Eau de Parfum though having been launched a few years ago now can be snapped up for half price or less on Ebay. Thanks for reading. ©powered by lillybee also posted on ciao.co.uk
I think Always, from the Today, Tomorrow, Always range, is the freshest and youngest scent from the range. It comes in an attractive light green bottle with a slanted cap which conceals a simple spray action nozzle. The brochure describes this perfume as being fruity and floral which is true but I do think it's important to note that the floral is the top scent with the subtle fruitiness being very much in the background. The green colour of this product's packaging reflects the contents perfectly. It is fresh, subtle and young, it reminds me of spring time in many respects. This is a good quality perfume that will stay put all day. That is why it usually costs £12 per bottle whereas some other perfumes in the brochure are a little bit cheaper. Every now and again they will offer this perfume for half price although because it is a higher quality item, it isn't on offer as frequently as some of its cheaper counterparts. I myself don't really wear this perfume any more, I just make use of the occasional miniature that I receive. I would say it is best suited to women in their late twenties and early thirties. More mature women may prefer the slightly muskier scents of the others in this range (Today and Tomorrow).