* Prices may differ from that shown
I have tried many chewing gum products and feel that the majority are pretty much the same. However, this is the one product which I think is different and making a change in the market. Firstly, this product comes in strips; in the past, I remembered that chewing gum commonly came in strips rather than the tablet shapes which they seem to come in now. I preferred the strips as they are softer and therefore take less effort to chew initially and they also feel like gum from the very start. The strips also appear to have more gum per serving too. Usually if I was to have some tablet gum, I would have to take two otherwise I do not enjoy it, with the strips I need just one - therefore, with strips I usually end up saving money as I buy less packs. Secondly, this brand tastes amazing! It is strong but not overpowering. Best of all, it does not lose this flavour after a couple of minutes, you can chew it for a long time before it becomes bland. Also, unlike other brands I use, it doesn't go hard after a while either. Wrigley's Extra brand tends to be the worst culprit for this, but for this product Wrigley's appears to have foud the issue and fixed it!
When I first saw this gum in the local petrol station whilst queueing, it was in a black display box and I have to say I thought they were packs of condoms rather than chewing gum. It wasn't until I saw the TV advert that I realised it was in fact gum. The advert was pretty impressive so next time I got petrol I picked up a pack of the gum. I don't like chewing gum, not in the sense that I hate the gum, it's just the idea of it. It's never seemed particularly hygienic to me and the vast majority of people tend to make a hideous noise whilst chewing it. That said, I do like to have a bit of gum in the morning for that extra freshness. Anyway, I purchased a pack of the mint flavour which came in the slim black box. I remember it opening like a cigarette packet to reveal ten sticks of gum in a green wrapper. Nothing unusual about the sticks of gum in the packet and to be honest, nothing unusual about it once you put it in your mouth! It tasted of mint as it was supposed to and was easy to chew. I wasn't blown away with the flavour and I found that it didn't last that long either. I've found other gums (Wrigleys Extra Ice comes to mind) to be much more refreshing and to leave my teeth feeling clean after. The packet cost around £1 which seemed a little high for a packet of gum. Once I finished the mint, I experimented with the Orange coloured wrappers. It was advertised as some kind of fruit fusion - it tasted quite refreshing but there was clearly a scent with it... My friends complained that they could smell long after I'd had it... That was the end of the Pulse experiment and in future I think I will stick to Extra Ice.
. . must stop smoking . . . must lose weight . . . must find something to put in my mouth Oh, here's just the thing. wriggles pulse, bought for 39 bright and shiny pennies at Safeway. The flavour in front of me is "Menthol Heat", so it might well clear my stuffed up nose too. The other one on offer was "cool" or "cold" something or other, probably "ice", so I deduce that it must have been minty. Dash, I think I would have preferred minty. Anyway, produced by wriggles, The packaging claims so, all dangerous black with a bullets. There's also more than a touch of the medicinal image here, the legend "menthol heat" has me worried I might be about to ingest back rub. Open the packet up and out slides a blister pack, keeping with the medicinal theme. The 12 gum pieces look like white tooty frooties, for those of us with long memories. I'm not sure I'm happy with the idea that this gum is presented a lot like a pharmaceutical product. It's so easy to confuse children, who may then think another blister pack is a sweet or piece of gum. Wiggles would no doubt claim that this gum is aimed at an adult market and then lecture me on paranoia. Got something in my mouth now all right. Eucch, it tastes like medicine too! The menthol is there, but there's an awful back taste of calomine lotion, or something equally old fashioned and nasty. I've never actually drank calomine lotion, but you know what I mean. The "heat" and "maximum shot" I was promised on the pack are akin to the heat in my hot water bottle at four o'clock in the morning. The flavour disappears fairly quickly, leaving a small amount of gum to chew on. The texture of the gum is noticably smoother than other gums, which I don't find particularly pleasant. I have to admit that I can breathe slightly more easily than before, but Olbas Oil would have been more pleasant. And because I'm going to spit this out very soon, I'll still be thinking about food and cigarettes, so it doesn't suit my needs. (Contains a source of phenylalanine.)
The first thing that caught my eye about this gum was the price. £1 seems like an extortionate amount for what seems at first glance to be the same amount of gum as its nearest competitor offers, which is priced at 45-70p. However, when I saw some on offer for 50p a pack, I couldn't resist getting some. The first thing I noticed was the quality of the box. I know that it doesn't count for anything but the texture and hardiness of the box made me feel that I was buying a quality product. The second thing was the size of each individual piece of gum. These are at least 3 times the size of a normal piece and by being economical I can make a single piece of gum last for a day. At first the flavour seems about average. However, after a moment you realise that this is not just the quick burst of flavour that you get with sugar free gum, this is a proper minty flavour that lasts for hours. The TV advert is a closer representation of the taste than might be believed. These factors mean that a single piece of gum can be made to last much longer, so overall I think that even at its £1 price tag this gum is very good value.
I decided to buy some of this gum for two reasons. The first was that I go to the cinema a lot and I had seen an admittedly great advert for this gum that seemed to suggest that it was so powerful in its flavour that it would blow your mind. How I was wrong. The second reason I bought this gum was because it was placed very conveniently near the till in boots. I paid 99p for a pack of the sugar free gum which had 12 sticks in it. Normal sticks, nothing special. I would have expected there to be a different shape or something to these sticks but no, identical to other cheaper varieties. What is quite nice is that it comes in a little cardboard sheath which fits nicely in a pocket and is somewhat classier than the usual. The downside though is that it just seems like a lot of packaging for no reason. I have sampled the tropical flavour, so what I say about the taste is based on that experience. When I had my first piece I chewed for 4-6 seconds thinking "okay, this is just normal gum".... then in the following 5 seconds there seemed to be an explosion of extremely tasty gum in my mouth. That was the "blow my head off" factor I suppose, but unfortunately this only lasted a short time, and after that it was very boring just plain old gum that went flavourless and hard quickly. At 99p I think this is overpriced and won't last long. I don't think there is really much of a market for this and wouldn't be surprised if we no longer saw it in a year's time. They have great advertising, but the problem is that the product just doesn't live up to what it says it will!
This gum is very tasty, The flavour lasts which is great if you love gum so you wont have to keep spitting it out and replaceing it. The chewing gum is quite strong which may put some people off buying it, but it is not that strong you have to spit it out. They are in "sticks" which are rapped in paper so if you have to spit it out you can do it in the paper it was wrapped up in. The chewing gum stays fresh for longer due to its packaging, In the small box there are chewing gum sticks that are rapped up in green or blue paper which is shiny and very attractive. As the gum is quite strong the tast will last in your mouth after you have spit the chewing gum out which i see as a bad thing. - sorry for any spelling mistakes.
We were sent some of this gum for free at work. At first we were all delighted, and tried and it and thought it was ok. Then we saw it for sale and realised that the price per pack is seriously high for chewing gum! The gum itself looks just like the old style Wrigley's in that it is in long, flst, stick form. The spearmint variety is a strange green colour wrapped in a green foily casing. In terms of taste, the spearmint flavour lasts a fair while - about the same as any other chewing gum on the market really. It does have the bonus of being incredibly soft from the outset. So ideal for those with delicate teeth. I personally tend to get bored of this product after about 5-10mins, because I get bored of the flavour, but it is ideal for a quick breath freshen after eating, and does actually help your mouth feel cleaner all round. The fruity version is nice and tastes more like sweets, and although not ideal as a mouth freshener, I would say that it would work as a sweetie substitute. The packaging is different to that of any other products I have seen on the market. The black box is a good way to keep the gum safe in handbags. However, the black colour means it can be difficult to locate in dark bags! I assume the actual packs are the same as the samples were were sent, in that there are 12 sticks per pack, with a decent shelf life of several months.
Wrigley's Electro 5 "A tingling spearmint sugarfree gum" This new chewing gum from Wrigley's comes wrapped in a matt black packet, with bright green lettering and a large "5" on in. The pack is opened and closed with a tab that tucks in from the side. To be honest, because of the size and shape of the box, I did think it was a packet of condoms at first. However, moving on swiftly from that..... Inside each packet, you get twelve sticks of chewing gum: These are wrapped in the old-style foil, only this time it's bright metallic green, and has "5" embossed all over it. Unlike some of the little 'tablet' shape gums, one stick of these at a time is plenty. Considering that it's a sugar-free gum, the first thing I notice is that it tastes very authentic - in other words, it tastes like it has real sugar in it as a sweetener, rather than the artificial sweetener that it actually contains. Artificial sweeteners are a double edged sword for me - I know that the ingredients are questionable, on the other hand, I don't want to be chewing real sugar all over my teeth. Anyway, this tastes very 'natural'. The next thing that hits me is the blast of spearmint - It's really strong and fresh, and lasts for ages - as a means of testing this out, I put one stick in my mouth just before a gym session, and a couple of hours later, when I was back home, the flavour was as strong as ever - if anything, as the time wore on, I started to detect a hint of spicy pepperyness as well, although I don't know if that was just me. The cost was rather high - around £1.49 for two of the packets as described, in a multipack, from Sainsburys. However, if the flavour lasts that long, then it is probably worth the money. I will definitely be buying these again, to replace my usual chewing gum.
Wrigley's "5" gum is the subject of an intense marketing campaign; one can hardly failed to have missed the adverts where a young man lies in a huge pool of ball bearings. Sadly this gum is a classic example of style over substance. I tried the "electro" spearmint variety. 12 sticks of oddly green looking gum for 99p. The packaging is interesting, jet black with a novel "catch" to keep the pack closed. The problem here is that the adversing promises a sensory overload and that's perhaps quite a lot to expect from a stick of chewing gum. The flavour is intense when you first start to chew although where the "electro" sensation is supposed to come from, I'm not sure. It's just like very strongly flavoured spearmint chewing gum. To give it some credit, the spearmint flavour does last a considerable length of time, at least 15 minutes and is reasonably intense for most of that. But one could just as easily take a piece of cheaper gum every 5 minutes and achieve the same effect and it would probably cost less. 8p a stick is a lot for chewing gum. On reflection, perhaps it isn't as bad as I'm painting it. It actually is a decent long-lasting chewing gum. But it's over-priced and suffers from massive hype which it can't live up to. Without the ads and at a lower price this would be a very, very good chewing. With the ads and at 8p per stick, it isn't worth it.
I am the chewing gum connoisseur. I love the stuff and am never without a packet or two in my hand bag for those necessary freshening moments. Over the years i have tried many different types, some to be dismissed without further thought and others to continue to be enjoyed at leisure. very sadly to admit, this morning i was in the que at morrisons to pay for my petrol and thought, as you do, that it had been a couple of days since my last dooyoo review and was on the look out for something that i hadnt eaten for sometime as the subject of my next review. I was delighted when i looked at the chewing gum display and saw a very classy new range of chewing gum smiling back at me. Retailing at 59p I picked up a packet and was looking forward to sampling the new product. I am a spearmint girl, peppermint blows my top off and fruity just isn't my bag. So i selected a packet of this new gum curiously named as "electro" and "a tingling spearmint" The packaging. The packaging is like a slim line black folder, think of a sideways cigarette packet. It has a large flap that tucks in to keep everything together, much neater and more handy than current foil packets of extra that let them all fall out! the front of the packet bears a very large black 5 that is moulded into the design and a grass green colouring at the top of the packet. It is quite obvious that a lot of thought and planning has gone into the design of the packaging. It would appear that the target market is aimed at adults due to the sophistication of the packaging. When i opened the plastic sleeve covering the packaging (again think cigarette packet) the smell of mint was extremely strong. The packet is sat beside me on the desk and i can still smell a very strong smell of mint. If these gums tasted anywhere near as minty as they smelt then we'd be on to a winner. Sadly they don't. When i looked inside the folder there were 12 sticks of gum in groups of 4 all wrapped in a metallic green foil looking back at me. Now this is a pet peeve of mine. The world, right now is a mess. There is far too much rubbish on this planet so why on earth take a strip of gum, wrap it in foil, put it in a cardboard sleeve and then wrap it again in see through plastic. Makes no sense to me that! The Taste :o/ So anyway, I unwrap the gum and discover that it is alarmingly the colour of mushy peas! a little detering that and at this stage i detect a strange smell that should have raised warning signals immediately. putting the gum in my mouth i take the first chew. There are a number of words i could find to describe the first bite, revolting i think could be the one. Do you remember when you went on school outings and could usually buy a gimmicky eraser of the visited place to add to your pencil case. Now remember the strange, horrible rubbery smell of these. That is exactly how wrigleys new chewing gum tastes. Like chewing a rubber with an exceptionally faint undertone of mint. Wishing so strongly to spit it out i hardened myself in dedicated tester stylee and continued to chew, more than likely with a facial expression akin to "a bulldog chewing a wasp" as a ccolleague once made me laugh by saying. This taste continued but faded slightly, but then I was amazed to feel asthough the inside of my mouth actually felt like it was burning, asthough I had chewed the most amazingly strong peppermint. Spearmint is not supposed to taste like that!!! not the nice "this mint is hot but making my mouth feel all nice and clean" feeling of peppermint but an "oh god this is horrible" feeling. Giving this up as a bad job and being alarmed at how much my mouth was burning I threw the gum away. My opinion Awful!! nothing more I can say. It is such a shame that wrigley have put so much thought and emphasis on the packaging of this product, which, with the exception of the amount of packaging is exceptionally well designed and absolutely no thought at all into the taste and flavour of the product before the launch. Surely they can't have done any market research regarding the flavour of these before they hit the shops. If they did they must have tested them on a person whos tastebuds had taken a random pay protest that day and gone on strike. Wrigleys get 2 stars for the design of the packaging but that, sadly is it. So much promise. such a flop. Steer clear.
~~~~~~~~~~~ INTRODUCTION ~~~~~~~~~~~ Whilst surfing around the wrigleys.co.uk web site to check up on some facts for my Extra Fusion review, I stumbled across a new brand of "premium" sugar free gum being launched by Wrigley's, enigmatically called "5". I had no idea that gum could be classed as "premium" and was intrigued by what would differentiate this product from the run of the mill. On my next visit to the supermarket, I went to stock up on their Extra Fusion brand for my glove box, and found the new product sitting alongside my usual in three varieties - Pulse (.... a crisp tropical); Cobalt (...a cooling peppermint) and Electro (...a tingling spearmint). The tropical variety appealed, so I chucked it in the basket and resolved to give it a try. ~~~~~~~~ PACKAGING ~~~~~~~~ The cellophane wrapped black box looks sleek, sharp and sophisticated. The three varieties have the same sort of scheme, but Pulse is flashed in yellow, Cobalt in electric blue and Electro in a grassy green. The ingredients and nutritional information (such as it is) are actually printed on the cellophane and once you unwrap it and dispose of it, they are not repeated anywhere else on the packet. The top-opening box has a re-sealable flap, which when opened, reveals twelve sticks of individually wrapped gum sitting three abreast and four deep. I only mention this because I've never seen gum packaged quite like that before. It seems somebody, somewhere is trying to make a statement. The size and shape of the sticks are a throwback to the old style of soft Wrigley's Spearmint and Juicy Fruit gum of my childhood. In my packet of "Pulse", the gum was wrapped in a bold, deep orange/gold foil and paper wrapper embossed with the "5" logo all over. It appears that a lot of care and attention has been taken over the packaging of this product to justify its "premium" tag. Neither the package nor the website specify why it's called "5", but as the advertising tagline is "Stimulate the Senses" so I assume it's a reference to the five senses (taste, touch, sight, sound, and smell in case you're struggling like (ahem) I did). ~~~~~~ THE GUM ~~~~~~ When I first opened the cellophane, I was treated to a blast of tropical aroma, and this only intensified when I opened the packet, and then, the individual foil wrapper. The predominant scents are pineapple, mango and coconut. The stick of gum itself is not uniform in colour - it's a sort of banana yellow with darker light brown flecks and occasional white ones. I don't think I have ever come across anything like it. I popped it into my mouth and as soon as I started chewing, there was a crunching sensation - not actually crunching - but the sensation of it - a little like I would imagine chewing sand would be like. I can only describe it as slightly weird and disconcerting. I was so distracted, I almost forgot the taste of the gum itself. I then remembered that the package had described this gum as "...crispy tropical" and the penny dropped. I still think it's quite bizarre, and am not at all sure it actually adds anything to the product. I'm now rather reluctant to try the "Electro" variety - as I'm not so sure I would be happy with the "tingling" part. Back to "Pulse", the "crispiness" dissipates after a few minutes. The gum has a very intense, pleasing and lingering tropical flavour that seems to last forever. You get plenty of exotic fruit flavours, and its only if you really try to get beyond the surface and delve a little deeper that you get some slight, chemically artificial notes. Impressively, I could still get elements of flavour after half-an-hour of chewing, which is pretty good in my book. Another plus point is that the gum doesn't harden up at all. It has a lovely "soft" mouth feel, verging on creamy. Overall, it is a pleasing chew, once you get past the unexpected "crispy" part. ~~~~~~~~~ INGREDIENTS ~~~~~~~~~ This is a sugar free gum, so I expected a load of sweeteners, but even I was surprised by how many. Sorbitol, Erythritol, Mannitol, Aspartame, Acesulfame K all make an appearance, and judging by the ingredients list, they are collectively the main ingredient. The gum, like any sugar free product with "-ol" type sweeteners, may have laxative effects if consumed in very large quantities. It is labelled as suitable for vegetarians, but there is no corresponding info for vegans. ~~~~~~~~~~~~~~~ PRICE & AVAILABILITY ~~~~~~~~~~~~~~~ Here's the shocker. When they were banging on about a "premium" gum, I wondered whether that was just an excuse to jack the price up thanks to some fancy packaging. Unfortunately, I was right. I hadn't checked the shelf label when buying this from my local Tesco, and was a bit annoyed when, retrieving my till receipt, I saw I had paid just short of a pound for twelve sticks of gum. That's a good 30% to 40% dearer than other Wrigley's gum! ~~~~~~ VERDICT ~~~~~~ If their intention was to engage all five of my senses, Wrigley's certainly managed to do so. The gum smells lovely and inviting, the packaging and colours used are arresting and sumptuous to look at, the wrapping and packaging is tactile, with various textures to keep touch interested, the gum itself has a lovely "mouth feel", and I was engaged and excited by the taste. Unfortunately, the only thing my sense of hearing experienced was my wife's incredulous voice saying "HOW much?!" when I told her what I paid for it - and that's where this product falls down. I don't buy into all this "lifestyle" rubbish that marketing firms seem determined to peddle. I buy Starbucks because they do decent coffee - not because I want to have a "Starbucks experience". I resent paying extra for some intangible, alleged benefit dreamt up by some bored intern - especially when it so obviously insults my intelligence. Wrigley's 5 simply tries too hard. It's an over-engineered, over-thought and over-priced "concept" gum. The acid test is whether, after all the fancy packaging is discarded, the product is differentiated enough in the most important aspect - taste - to justify the premium. In a word? No. Not in my book. The only extra I will be paying for in future is my regular brand of Extra Fusion. © Hishyeness 2009