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Abercrombie & Fitch

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39 Reviews

Casual luxury clothing.

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    39 Reviews
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      16.01.2014 18:43
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      Luxuty, but perhaps too prestigious

      Abercrombie and Fitch is a brand that many young people identify with, and one with a reputation of 'prestige' amongst males and females in their teens and twenties. Its a brand who's logo is instantly recognisable - often, when you are out wearing something from Abercrombie, people will recognise the moose logo and make a comment. However, its a brand that I have mixed feelings about and one which I believe perceptions are changing towards, albeit slowly. Abercrombie and Fitch's clothes are of a very high quality. They use premium fabrics that feel great and fit really well. They also wash well - the colours do not fade easily. I really like the soft feel of their hoodies, jumpers and sweatshirts, as well as the materials used in their plaid shirts. I would describe their range as casual rather than smart - but visit here for more 'luxury' casual items rather than every day items. Unless you have the budget to afford it that is! However, the thing I have found with Abercrombie is that their range doesn't change often enough to see variety. Yes, there may be a new colour polo, shirt or hoodie, but the general style remains the same. This means that once you own a few of their items, there isn't really much need to shop there again! The last two times I have visited I have left empty handed, because whilst the quality was good, there was nothing new or unique that caught my eye. The price at Abercrombie is another thing that lets it down in my opinion. I'm prepared to pay a bit more for a luxury item, but their basic items are too expensive for me. In my opinion, £40 for a tee shirt and £100 for a hoodie is too much. Luckily, the items are high quality so they do last the test of time - however most people's budgets cannot stretch to shopping here too often. I think this adds to the 'prestigious' nature of the brand. There is only one store in the UK, found in London between Oxford Circus and Piccadilly Circus stations. There is a really cool atmosphere in the store - low lighting, high tempo music, and lots of attractive 'models' who work there. It always smells good in there too. However, some of my friends are put off by this atmosphere as they believe it to be pretentious. I just see it as Abercrombie's way of differentiating themselves from other brands. They certainly do have an identity. They are also available to order from online, although I've never tried this as the shipping costs are quite high and I'm in London fairly regularly. It may be a good option for those who can't visit the store, as they do have a lot of 'online exclusives' here. For me, there is a fine line between genuine luxury apparel and a pretentious, self obsessed clothing brand. Abercrombie is treading this line very carefully. In my opinion, unless their range starts to be refreshed and the prices brought down to a more sensible level, Abercrombie is in danger of being shunned by the next generation of clothes shoppers and losing its place in the market. For now at least, its a good place to visit for the odd 'luxury' item.

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      07.08.2013 15:10
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      A Good Casual Clothing Brand For 15 to 22 Year Olds.

      Abercrombie and Fitch, A&F, are a American company with over 300 stores in the USA. HEre in the UK I believe there is only one store in London. A&F target there casual clothes at 15 - 22 year old, as I am within this bracket you would think that I would enjoy there clothes. Don't get me wrong i do like their clothes, I have a number of their polo shirts which are good quality and i do wear them on a casual basis. I also wear their jumper/hoodies during the winter times because they are nice and thick with a substantial hood. Of course these items are particularly cheap for a teen BUT. When it comes to how i shop,i suppose i am keen to spend more money on clothes and get even better products back. For this reason i have stopped buying A&F clothes and have moved to other brand of designer that demand slightly more money but i prefer the fit and style. They have a range of different clothes and also different styles of fit. When I buy from there I purchase the 'Muscle Fit' fit, this tends to be slightly slimmer on the chest and tighter on the upper arms. This, I've been told, adds style to the outfit. I agree that A&F sell casual clothing, and they do a good trade. What they charge is good value for money for what you get, I much prefer it too its off shot brand Hollister. Bare in mind if you go to purchase something online from a store (probably not A&F due to high p&p) then check your sizes amongst their charts as they are American and european sizes are different. All their clothes are around £40 depending on sales and new items. Give them a try if they are in your price range, if you can afford an extra £10 here and there then maybe look into; Ralph Lauren, Tommy Hilfiger or Fred Perry. (all similar companies, that in my eyes have better quality for a little more money.)

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        08.07.2013 12:38
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        You get what you pay for in terms of quality.

        I constantly hear people complaining that Abercrombie and Fitch clothes are expensive, but in my eyes you can't put a price on quality. And it is certainly quality you get with A&F. I have had many items of Abercrombie clothing down the years as well as their simply amazing aftershave. The first thing that I really love about A&F clothing is the fit. Buying clothes that fit well is the key to looking and feeling brilliant. The muscle fit range from Abercrombie is tight in all the right areas for men. The tighter sleeves and in-cut waistline make the polos and t shirts an absolute joy to wear. Their tailored shirts and stiff collars really keep outfits looking crisp and sharp. The tapering on their jeans makes them fit like a dream. It may just be my body, but Abercrombie and Fitch clothes just seem to fit! The second factor in expensive clothes is quality. There are many expensive brands out there that offer top end prices for distinctly average quality clothes, brands like obey, billionaire boys club etc just plaster a logo on and charge very high fees. Abercrombie haven't done it this way. The Abercrombie range of t shirts and polos are made from really high quality cotton. Cotton that is thick but also soft and supple, it doesn't lose its shape in the wash or lose it colour. The buttons and buttons loops are always solid and don't feel like breaking, coming off or stretching. The Abercrombie logos, even though styled as distressed on many of the items don't peel off or fade. After many many wears and washes they still look and feel the same as when you bought them first, which is a huge factor in why I love A&F. Abercrombie's range of clothing is extensive. They provide t-shirts both long and short sleeve, polo shirts, shirts, gilets, coats, hoodies, jackets, shorts, jeans, chinos, flip flops and a whole host of other accessories. There is something in their stores for everyone. Oh and did I not mention their stores?! What an experience that is, they are all very dark with loud music. Not an ideal shopping experience, but an experience none the less!! The last point I would like to make is Abercrombie's range of aftershave. Abercrombie "Fierce" is one of the bets smelling things in the world. Not only does it smell great but it's strong and very long lasting. Although expensive at £50 a bottle, it lasts for ages due to the little amount needed each time you wish to use it.

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        24.02.2012 11:32

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        A great brand overall which gives you the feel of america

        I first found out about A&F when seeing people where it at school. I immediately thought it looked cool so wanted to try it out for myself. However, i quickly found out that the only shop they have in England is in London which isnt convenient for me. This meant i was slightly upset because when i went online to their website, postage and packaging was more that £20. This meant that i decided to wait a while until i bought my first pair of clothes from there when i did go down to london. When i first walked into the shop i was amazed at how different it was from anything i have been in before. There, standing in the doorway was a male model taking pictures with the customers. This was very noce to see and a great way to get people into the shop. I also took in a delicious smell of the traditional perfume which smells fantastic. It was so nice i decided to buy some for myself. I find the clothes look great and they are all sprayed with the perfume for added affect. They look cool and stylish with the moose logo and give off a typical american look. However, the sizes can be quite smaal so make sure you try on before you buy. I would also say that they may not suite everyone but are great for people who want that beachy look. They are not a company aimed at people who want to show of their own individual style because the brand is very recognisable but the clothes are very nice and especially great to wear in the summer. The quality i found to be very good with many of the t-shirts being nice and think, not flimsy and some of the hoodies had a sheep skin type material of the inside to add extra warmth. The prices i would say are medium to expensive but it all depends on what you are buying. You have to remember that you arent just buying clothes but a brand which means you will always pay more, just like for any other clothes line, such as Ralph Lauren and Chanel. The brand overall is fantastic is you like the beachy california style as it shows true american teenagers.

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        01.12.2011 00:25

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        Sexy, sleek and fashionable clothing for any casual occasion

        Abercrombie and Fitch (A&F) is a clothing brand from the USA and there is now a store in London. The clothes from this store are about as comfortable as I have ever purchased. The brand offers a selection of very fashionable items for men and women that can be used either to dress up or dress down depending on the occasion. A&F is essentially the older, more responsible sibling to Hollister and Gilly Hicks which are the alternative brands under the A&F label. Items that I own have ranged from £25 to £120. The quality is exceptional as this is far from the disposable fashion fad that you will see in many high street stores at the moment. A few key choice pieces would transform your wardrobe for the better. This brand does not do melancholy colours so don't expect to see much black or purple as its pretty vibrant, young and fresh... pretty much like the people that work there.

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        29.11.2011 18:18
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        A great clothing range but expensive

        I am a lover of clothes and designer labels are quite high up on my list. One of my favorite clothing lines is from designer Abercrombie and Fitch. Abercrombie and Fitch are an American founded company, from New York, and they are quite a prestigious brand. This is reflected in the price tags, but I have found that the price really does reflect in the quality, and these are clothes that I am happy to pay out for. I have a selection of clothes from A&F, including hoodies and t-shirts, and my partner has a collection of their clothes too. The cheapest item I own from them is a t-shirt which costs £25, and although this seems to be a high cost for a t-shirt, this top still looks the same as the day it was bought. It is still soft, thick and the pattern is clean, crisp and pefect, just like the day I bought it. I have worn and washed it many a time, and there is no sign that this is not brand new. This is the case with my other A&F items too, and this is something I have found does not happen with cheaper brands of clothes. The fit of all their items is perfect too, almost like it was made just for me, and this is something I really do not find with other brands either. I am amazed at how comfortable the clothes are as well, style and comfort are not two things we usually find together these days! There is a multitude of places to buy A&F clothing from, including their flagship stores, which you can normally find in larger cities, and you can also buy their clothes on their website and they deliver pretty much anywhere. There is also the occasional independant store that sell a small selection of the latest A&F trends, but these can be hard to find and they do not usually have a large selection. The sizes for A&F can be a bit difficult to get used to, but generally I wear a medium and I usually wear a dress size 10 - 12. They also do a XS, S and L. There may be an XL in some styles but I am not 100% sure about that one. If you are looking for some amazing clothes, and you can afford to pay the high prices, then this is a clothing range to go for. It will last you for a long time, and is amazing quality, so I truly believe it is worth the high price tag. 100% recommended, 5 out of 5 stars from me.

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        12.08.2011 14:31
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        love love love!

        I was one of the first of my school to discover Abercrombie & Fitch at the tender age of 13 when I visited Florida with my family. All of the kids, adults and teens seemed to be wearing it so my parents treated me to a couple of items. Abercrombie & Fitch is a difficult style to pull off. I would say you have to be very preppy looking and have a certain image to be able to pull it off without looking silly. I know a lot of people who attempt to wear it and just look wrong. (This is not me being harsh, it is me stating that like most stores - you need an image to pull it off). The brand has been around since 1892, and has recently expanded into Hollister Co and Gilly Hicks. I have to admit, whilst being amazingly popular for about a decade in the USA, England has only warmed to it recently with only one store in the country. Their age range is very much college students, but they do have a kids range now too (which will fit a size 8 if you buy large - they have some nice clothes!). Abercrombie was one of the first casual clothing ranges of its style, quickly followed by the British alternative named Jack Wills. Hollister Co has been appearing in every large mall recently and I used to know of only one in Westfields, London but now they have 3 local to my home. Gilly Hicks has also made an appearance at Westfields. Abercrombie & Fitch (along with the other sister brands it has created) have a very distinct look. It is marketed as luxury casual clothing and I have to admit, I much prefer it to shops such as River Island and TopShop. The brand has not changed its style much over the years, seeming to stay the same just giving different t-shirt designs and such whereas other brands change the whole range they offer seasonally. I would say it is a very varsity style look with lots of logo's and sports branding, very typical US teen. As I was young when I visited the Florida store, I don't really remember much other than one of the workers asking me on a date. My mum asked if we could have one pair of trackies in 2 sizes to try - he brought me every style in the colour in the 2 sizes. The changing room was over taken! Love smitten teens can be fun at the best of times. The London store is very much loud and dark. The lighting is dimmed and the store is an old mansion with gorgeous fireplaces and authentic features. As you walk in, there is loud indie style music with workers dancing up on the balcony and huge shelving to hold the vast amount of clothing. The smell is gorgeous! If you have been in Abercrombie before you will know what I am talking about, if not then you should just imagine the most sexy, subtle smell in the world - and it is on all the clothing too! Abercrombie & Fitch is very much a 'layering' brand, with lots of vest tops and such so you can make your look stand out even more. For example, a vest top with a polo shirt or checked shirt, finished with a cardigan. It is a seriously casual style and you will find nothing worth wearing into a night club inside. Accessories are at a minimum and there is no footwear except for flip flops so its safe to say they do focus entirely on clothing. The London store is very hard to locate if I'm honest, as it is in between loads of office buildings. There is no logo outside to state what it is and this is due to the area being full of law buildings etc. Once the giant doors are open you see lots of half naked models strutting around and there is usually a queue outside. The store is over a couple of floors and due to the building there are lots of rooms to explore which can become quite confusing but I have never experienced anything like this store. It is one of a kind! The only down fall is that it is the only store in the UK, so it is always ridiculously busy no matter what time of day you appear. There is never a quiet time - poor staff. The staff all look so similar. All of the boys have floppy hair, perfect teeth, perfect skin and muscly bodies that pop out of their tight clothing. The girls all have long beachy hair, perfect skin/teeth and slender bodies. Much as you would expect from the 'preppy' stereotype. They are extremely helpful though but as most of the clothing is up high, you struggle to get their attention as everyone is after items. The clothing itself is such good quality. I have tops which have been worn a hell of a lot and have lasted me 3+ years. They keep their shape in the wash (I wash on 30 always), the clothes are all warm and quite thick material, although the t-shirts are cool enough to wear in the summer without feeling too hot. Their denims are You do pay most of the price because of the branding, but it is also excellent quality. If it was looked at on basis of the price to make the clothes - they probably aren't making much profit at all. The price of the clothing depends on what you buy. If your purchasing a t-shirt expect to be paying between £30-£40 which is a lot more than most are willing to pay but worth it for the quality. I brought a hooded zip top which was fur lined last year for £95 but it is definately worth the price as it is so cosy in the winter. One thing I would advise against is buying online as the postage is high due to them shipping from America. Although they do have every style, size and pattern available which is perfect if you can't find what you'd like in store. In all honesty, it is my favourite clothing brand as this is the style I suit best. But for you, it may not suit - you never know until you try. The price may seem a bit steep but the clothing is well worth it and will last you a very long time. Worst to worst why not buy some from eBay?! Store Information for London Address: 7 Burlington Gardens, Mayfair, LONDON. W1S 3ES Telephone: 0844 4125750 Opening Hours: Mon-Sat: 10:00-19:00, Sun 12:00-18:00

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        03.07.2011 19:09
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        Quality casual clohing

        It's no secret, I love Abercrombie & Fitch. Even though it's quite expensive for what it is and it involves a trip to Regent Street as I'm not prepared to pay the £20 delivery charge for online orders. The store is located in Burlington Gardens which is just off Regent Street in London. From the outside there is nothing to indicate that this is Abercrombie & Fitch's flagship London store. It's just a plain building with no signs whatsoever - I would take a guess that having no signs is meant to make it more exclusive. A friend of mine once commented "how can a shop with no signs be so busy?" Seems it works... I've heard that if the store is particularly busy, you have to queue up outside. Personally I try to avoid A&F during the weekend or school holidays, not being the most patient of people, I don't think I could stand queuing just to get in. I've found a weekday morning or lunchtime is the best time to visit - queues for the changing rooms and to pay are relatively short. Take in the eye candy in the form of a dashing male model dressed in nothing but a pair of A&F jeans on your way in... Then prepare yourself for the pounding music and scent of A&F... I believe they are going for a club atmosphere, I think that's the downfall of the store to be honest - I like to be able to see what I am buying... The heavily fragranced air and music does tend to give me a bit of a headache after a while too. There seems to be no logic to the layout either, upstairs - downstairs, it can be a bit of a maze trying to locate what you are looking for. That said, the numerous sales assistants are more than happy to offer assistance in directing you and frequently asking if you are ok. As far as the clothes go, I find them to be excellent quality if a little pricey. But after buying countless tops on the high street and finding they either lose shape after the first wash or fall apart, then I am prepared to pay upwards of £30 for a t-shirt if it means it will last. I've had a number of tops from A&F and I do find the super soft cotton means they last, wash well and as a result offer good quality for money in the long run. I've found the sizing to be a little hit and miss so I would always try the clothes on first even if it does mean spending half an hour queuing. I would also recommend taking various sizes into the changing room with you - after all, imagine the frustration of queuing for 30 plus minutes only to have to do it all over again... On the whole, if you are looking for quality casual clothing and don't have a trip to the States planned, it's definitely worth a visit.

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          14.02.2011 16:41

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          Don't waste your time on Abercrombie and Fitch - save your money and go to Hollister

          Abercrombie and Fitch is extremely overpriced for what it is, particularly for those of us who live in England as unless you can go to their one English store in London you have to pay their extortionate postage costs for them to post from America which really isn't worth it. As for the products themselves, they are well designed with a range of colours and styles. The hoodies and trackies are especially nice, however not worth the price in my opinion. You're paying for the brand name and not much else. For a female hoodie and tracksuit you're looking at the best part of £100 plus the stupid postage rates. The sizes are made for not much bigger than size 0 so therefore not catering for everyone. Similarly the sister brand, Hollister have small sizes too and everyone wants a 'large' size - but even they aren't that big. However Hollister shops are much more widely distributed in shopping centres in England, avoiding the high postage rates which they charge online. Their designs are similar to those in Abercrombie and Fitch again with a variety of colours etc. But the prices aren't half as expensive and the quality is the same. The material is very soft and very easy to wear. All the products wash well and are like new afterwards. The sizing is the only issue I have with these brands .. And the prices of Abercrombie and Fitch products. Overall the products are of good quality but not always worth the price, so stick to Hollister.

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          12.02.2011 18:34

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          A contemporary and quality fashion designer.

          I've always had a good experience with Abercrombie and Fitch clothing. All of the products they offer are of a real high quality, and whilst they are expensive, they last for a very long time. I have a variety of T-shirts and A&F shorts at home, as well as their Fierce aftershave. The T-shirts have lasted me a good two years, and are still in a perfectly wearable condition, with no holes or frays as you seem to get with other designer labels. The colour of the T-shirts also don't seem to have faded, and whilst they have naturally lost the fresh look I bought them with, they still have the same depth of colour. I've had the same experience with the shorts, which again have lasted me a very long time with no damages. With regard to the aftershave, the smell is absolutely great, and people are always asking "oo, what aftershave are you wearing?", or in fact, now, it seems to have such a recognisable scent that people automatically know it's A&F! Again, whilst it is expensive, the quality is really there. So in terms of style and quality, Abercrombie and Fitch is a winner. However, I really don't like shopping in their stores as they're all really dark and have music blaring out from every corner. I like the dark and I like loud music, but there's a time and a place! When you're trying to find something to wear, it's really frustrating not being able to see the products. If you pick something up and buy it, you walk out into the light and it's a completely different colour to what you imagined! Also, it's really annoying that their online delivery to the UK is so expensive. As all of their products are shipped from America, it's about £20 postage and packaging (sometimes more expensive than the product itself!). So, the clothing is great, but the shopping experience isn't so.

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          06.09.2010 18:32

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          Head to Hollister instead - it's the same company!!!!!!!!!!!!!!!!!!

          I first became aware of A&F whilst on holiday in America when i was about 16. I've always loved them but over the years and many holidays to AMerica I have noticed a lot of changes. Their clothes are getting smalelr and more expensive. I've been to the London shop and wasn't impressed - for one thing the opening of it took the exclusivity away a little so made the items a little less appealing. It's dark, noisy and full of wannabe models - also they are renound for their descrimination against any staff members who aren't gorgeous (a young staff member succcessfully sued them after being stuck in a stock room and not allowed on the shop floor due to her arm being amputated) They do have great t-shirts and casual clothes but i would recommend that instead you head to Hollister. Hollister is owned by A&F but is cheaper and the sizes are better, there are more stores in the UK and you can shop online. the stores follow the A&F profile and are quite dark but there are no naked models greeting you. You can get a Hollister Tshirt for about £15 - about 1/2 the price of A&F and to be honest - as someone who has bought a great deal from both stores - the Hollister ones are nicer fabric and they do a great range of hooded tops. also their sizing is actually normal. You are buying from the same company so why go for teh more expensive option? A&F stopped being an exclusive, attractive brand as soon as they openend the London store meaning anyone could buy one - so is there any point anymore - I haven't shopped there since

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          10.07.2010 17:55
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          Overall Abercrombie & Fitch will remain one of my favourite places to purchase things from.

          My review will be based on the Women's range by Abercrombie & Fitch. Abercrombie & Fitch also known by the abbreviation of A&F is an American brand which was founded in 1982 and has since then become quite known in England. The style of their clothing is casual. Some clothes, such as jeans have a very nice vintage feel to them, which I love. I find some of their other clothing, such as camis and dresses can be quite cutsie, some in a noticeable way with designs including polka dots and some in a more subtle way such as a small decorative bow. The quality of the clothing is incredible, I have never felt clothing so soft in my life! Not only that, they are very hard wearing. The sizing of the clothes is XS, S, M and L. They offer an online size chart if you're uncertain of what size to purchase. Its not only clothes that A&F sell. They also have flip flops, which is a personal fave of mine. They have both rubber and leather flip flops available. I purchased a pair of leather flip flops and I'm very impressed. They feel so light when wearing them and are very comfy. I've tried wearing other branded flip flops in the past but found after an hour or so I'd get sore feet (between the toes), whilst wearing A&F flip flops I've been able to wear them for numerous hours and not even noticed them on. I've also purchased a couple of the A&F signature totes. Again, the quality of these products are fantastic. They are the kind of bags which will last you for years. They are very roomy and the designs are lovely. I prefer their more neutral and less branded totes as they can be used for any occasion. The overall branding of A&F isn't too bad. Personally I don't like wearing heavily branded clothing or accessories. I find some clothes to be slightly over branded and I don't purchase them for this reason alone, but this probably 1 item for every 10 I like. I like how a lot of their clothing is only branded with their moose logo, as its usually quite small and sometimes blends into the clothes. The colour choices I find to be quite limited in certain areas, a lot of navy and grey clothing. Whilst I like the colours they have available, I would definitely love it if they had more colours to choose from. I do however love their wide range of different colours in classic plaid shirts. Now for the biggest downfall for me. In England they only have 1 store and that is in London. I don't live near London, so I have to order online. A&F is already quite pricey due to the high quality they offer however I find the shipping to be quite pricey as well. For example, if an order is £100 or less the shipping is £20. Due to that being expensive, ordering just 1 item isn't any good and it is much better to try and order a few things, to make the shipping cost seem more worthwhile.

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            03.07.2010 10:04
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            AMAZING!!

            Yesterday, was wonderful. Me and my sister had a girly shopping day in Cardiff. Where as I am a Primark, bhs type of girl, My sister prefers more designer and kooky boutique type stores. Which offer a more upmarket shopping experience. Up until Yesterday, I had never been into an Abercrombie and Fitch store. I had heard of this clothing line, but didn't know much more than the fact that they offered clothes. The new Abercrombie and Fitch store which has opened in the new Arcade in Cardiff. I have to admit, I would have walked straight past the entrance as it didn't look like a shop. It looked more like a resteraunt from the outside. The entrance is very ornate. Really beach hut inspired with a influence of oriental. There are bright flowers cascading down the front of the building. It is very impressive, but somewhat disorientating as it is like no other clothing store I have ever been in. When you walk through the entrance, It is like you are transported into a different world. Firstly, there was the most gorgeous male assistant welcoming people into the store. I have a feeling that Abercrombie and Fitch only employ staff who have model looks. All the staff mulling around were totally jaw droppingly beautiful. There is a real beach club feel to the store. There are no rails and rails of clothes. The items for sale are placed around ornate chairs and tables were people were sat talking. It was very strange. But if Im honest I was very impressed by this totally different shopping experience. The mad thing regarding this store, is it is really dark. The lighting is very dim and it is very difficult to see the items properly. The darkness of the rooms, create a nightclub feel. However this is a clothes store and I think it would be quite beneficial to be able to see the actual clothing items. The music in the store is also quite overpowering. However there was a real party and fun atmosphere within the store which I found very appealing. I could have quite easily had a glass of wine whilst soaking in the ambiance. The music really added to the whole shopping experience. However the fact that you couldn't see the clothes or hear yourself think really could influence your purchasing of clothes!! The clothes themselves didn't impress me. I like girly fashion and smart, glamorous clothes. The clothes in this store were very plain and offered nothing that caught my eye. The quality of the materials used were impressive to the touch. However many items, just looked very average and nothing special. The styles were quite young orientated with strappy beach dresses and tshirts seeming to domniante the majority of sock. There seemed to me to be a much more appealing collection for men. With very trendy casual wear such as t shirts and shorts on sale. I also noted that there was a collection of more formal wear, such as ties and shirts. The prices in the store were expensive. Certainly too expensive for the styles offered. There was nothing special about the clothing, but I feel you are paying for the brand name rather than the actual fashion. A pair of cropped leg tracksuit bottoms were £35, which I thought was very expensive, but the material did feel of great quality. One thing that did really impress me, was the collection of perfumes and body mists that were on sale. They also sold a selection of deliciously smelling lip glosses. The price on these items was very reasonable in comparison to the high cost of the clothes. You could buy two items such as body mist and a lip gloss for £10. I had a squirt of the body mist, which I loved. Very summery and fruity scent which lasted for most of the day. I would most certainly buy one of these body mists next time I go to this store.. I can say without a doubt, that this store was the strangest and most impressive store I have ever been in. The design of the shop, plus the whole store ethos works excellently to create a unique and inspiring shopping experience. When you walk into this store, you are transported from a shopping centre to a cool and hip nightclub in a beach hut resort. It is fantastic and such a refreshing change from your run of the mill clothing stores. I would recommend anyone to visit the Abercrombie and Fitch store. Even if you are not intending to buy clothing. It is worth going into the store just to absorb the atmosphere. I did notice that as well as being drop dead gorgeous the staff were also friendly and helpful. There also seemed to be a lot of assistants, which explained the small queue at the till area. The till area, was a sight to behold in itself. It was a long bar which looked like it would serve cocktails. Really impressive and visually attractive. I enjoyed my first experience of the Abercrombie and Fitch store. I thought it was a totally different shopping environment. The clothes are not to my tastes, but the atmosphere and the store coupled with the well thought out design and set up of the store is totally fantastic.

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              02.06.2010 22:48
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              A good highly recognised brand that I love!!

              Abercrombie and Fitch is an American brand of clothing which personally I absolutely love! Style : The style of the clothing is surfer / casual look ( ideal if you are into Billabong and Animal) It ranges from casual T-shirts with unique and funky stitched words to jeans and flip flops. All the clothing items have the A&F emblem on them or the "Moose" symbol which is easily recognised! But however a negative note is that all the clothing is quite pricey... but what do you expect for good quality clothing. Put it this way, it's cheaper than Topshop! Store : Unfortunately there is only one store in Britain and that's in London just off Regent Street down a side ally opposite Mango. Now, the shop isn't like normal clothing stores. A&F store is like a walk in club with music and people dancing on the balcony with dimed lights... and a gorgeous smell of aftershave in the air. But however, because there is only one shop there tend to be queues, but the models are normally outside chatting to everyone. There is a cousin shop called Hollister which there are lots more of in Britain (such as Liverpool and Manchester) and it also tends to be cheaper for a similar style of clothing. Size: The sizing of the clothing tends to be quite small, a size 10-12 normally is a Medium but it ranges from the different style of clothing. All in all I absolutely love this brand and even though it is on the pricey side, I'll continue to save up my pennies !

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              22.02.2010 12:01
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              Only one in London but don't all rush at once.

              Abercrombie and fitch. The make great jeans and that is about it. The only shop in London is located near or on Savillie Row (a very expensive suit shop) just of regents street). The shop is attractive from the outside but as soon as you step in you are greeted by a half naked man and asked if you want to have your photo taken with him (no thanks). The music is loud but the choice of music is poor. The staff are all very pretty and slim and the clothes are designed to fit such people. The clothes are very bland being basic with a logo. The do fit very well and the colors don't fade. The smell of the shop I find overwhelming but actually really love. It smells like their men fragrance and wafts all the way down the street. The atmospher is quite heavy with dark lighting and for such a huge and popular shop, there are only 6 cubical changing rooms....which leaves you waiting around for ages.

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