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Soap & Glory You Won t Believe Your Eyes

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10 Reviews

Brand: Soap & Glory / Type: Soap / Subcategory: Eye Care / Suitable for: Eye / Skin type: for dry skin and for all types

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    10 Reviews
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      18.01.2013 15:59
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      I love this product!

      I bought a Soap & Glory facial care boxset in the sale in Boots last week. The box was reduced from £30 to £15 and contained Bright Here Bright Now, Hot Pore Cleanser and You Won't Believe your Eyes. The eye serum comes in a tube which contains 15ml. The tube is a shimmey white colour with black writing which describes the serum as a tired eye brightening moisture serum which contains 'instantight' and 'puffease-30. The product is designed to brighten dark circles under the eyes and make it look as if you've had a good nights sleep as well as reducing puffiness. The wonder ingredients that are listed above contain something known as Live Yeast Cell Derivative which is commonly found in hemmorhoid cream this increases cell respiration while combating bags under the eyes. Apparetnly Hemmorhoid cream is a well known trick for bags under the eyes. I can't say I have tried this and I am not sure I fancy this! Finally the product also contains illuminating pigments and cooling cucumber juice to soothe tired eyes. To use the serum you need to unscrew the top and squeeze the tube until you see the serum seep onto the applicator. You are then advised to roll under your eyes from the inside corner outward. It advises you to repeat as often as desired and it also says it can be used over makeup. You only need to squeeze slightly to get a small amount of serum onto the rollers. Unlike other products of a similar nature the applicator on this product has three mini roller balls. When you apply this to your eyes you get an instant cooling effect which feels nice and refreshing particularly if your eyes are tired. I like to massage under my eyes using the roller as I find it makes my tired peepers feel a whole lot better. I can't say that I suffer from darkness under my eyes even when I am really tired but I do sometimes get puffy eyes particularly if I have had a bad nights sleep which makes me rub my eyes. The serum contains a shimmery irredescent hue which once you have applied makes the eye area look brighter. I don't use any makeup or concealers under my eyes as I find this product sufficient enough to make me look a lot more alert. I love this product and would be happy to pay the £10.50 that it normally retails for once I have used my tube up. I can see it lasting a long time as you only need a small amount. I would rate this 5 out of 5 it has a lovely feel under the eyes and is great for a quick fix when you can't fit a nap in.

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      15.01.2013 20:50
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      Won't reduce the appearance of dark circles but does everything else perfectly!

      Soap & Glory have been one of my favourite beauty brands for a while now and I really love to have a bath surrounded by products from this brand. I'm not quite so experienced with their skin care products but saw the perfect opportunity to become so when I was browsing the Boots half price sale where I was able to pick up a box set containing three full sized Soap & Glory skincare products for £15 (these costing £31.50 if bought separately), a nice little bargain! One such product contained in this set was this You Won't Believe Your Eyes Eye Cream. Eye cream is a product I have difficulty with. I do use it frequently but I don't think I've ever bought the same eye cream twice as I just haven't found anything which suits my needs completely for a price I'm willing to pay for the results it gives me. This in mind I was quite eager to try this cream to see if I could have finally found 'the one'. In the mornings I do have quite puffy eyes and dark circles are a burden I have to carry constantly due to their quite literally not being enough hours in the day for me! So, upon finding this was an eye cream to fight dark circles and under eye puffiness I was definitely ready to give this a try. The cream comes in a little plastic tube which gives all the relevant information along with Soap & Glory logo. The 15ml tube of products costs £10.50 from Boots but is currently on offer for £7. This is described as an 'amazing tired-eye brightening moisture serum' and basically sounded like exactly what I needed, I just hoped it worked! When you unscrew the white plastic lid you're greeted by an applicator containing three small metal balls in the shape of a triangle. Give the tube a gentle squeeze and a little of the white serum contained will seep through the holes containing these rolling balls and you're ready to apply the cream. You really only need a tiny amount of serum otherwise you're in front of the mirror all morning trying to rub it all in around the eye area. I personally find it quite difficult to get the tiny amount needed out of the tube when it's relatively full and usually end up wiping the serum off of the applicator onto my finger and then splitting it between each eye. I give my eyes a gentle message with this applicator whilst blending the serum in and then take in the effects it gives me which are mostly positive I have to say. The three rolling balls are probably the reason this works so well with puffiness rather than the serum itself. They gently roll around the skin and have a slight cooling effect to this area which really helps early morning puffiness become significantly reduced. It definitely performs well in that area. The serum itself doesn't cause any irritation or reaction to my very sensitive skin which I'm very pleased about and instead leaves my eye area feeling really moisturised and soft. It does have slight brightening effects too which is great for the mornings when I'm just generally looking and feeling really tired. Unfortunately I don't see that this eye cream does anything for dark circles which is a shame, if it had of done then this definitely would have been my newly found perfect eye cream match. There's no immediate difference made to my dark circles and I still end up having to use a fair bit of concealer to cover them. I had been hoping that perhaps with prolonged regular use I'd see a more long term reduction in my dark circles but, alas, nothing of the sort has happened despite me using this daily for nearly four weeks now. Everything else about this cream is perfect for me. It's a sensible price, moisturises the eye area, gets rid of puffiness and brightens the area making tired eyes look more like wide awake eyes. It just doesn't do anything for dark circles which is a shame as that's my main concern to be honest. It very nearly did become my permanent choice in eye cream!

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      26.10.2012 10:55
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      An average under eye product - better as a primer than a treatment!

      Soap and Glory is one of my favourite beauty brands. I have been using their facial moisturisers and cleansers for a while, so when I spotted the 'You Won't Believe Your Eyes' moisture serum in Boots a few weeks ago, I decided that I would give it a try. I have never found my holy grail eye cream - the one that has worked best for me in the past is Clinique's All About Eyes, but as I've got older, I have tried a lot of different products with fairly mixed results. In addition to this, I have found that I am looking more tired recently, especially on days when I don't wear make-up, and the thought of a product that would make me look less tired was definitely appealing. * The Product * The packaging describes 'You Won't Believe Your Eyes' as a tired-eye brightening moisture serum. It is designed to fight under-eye puffiness and minimise dark circles. In the past, I have read about how models use haemorrhoid cream as a 'secret' product to instantly shrink the bags under their eyes and this product contains LYCD (Live Yeast Cell Derivative) which is the same active ingredient as that contained in haemorrhoid cream. It also contains anti-wrinkle actives and moisturisers. Packaging of the product is consistent with the Soap and Glory range as a whole - a pink box, lots of text about the product including some words of their own invention (in this case they have trademarked the names 'Instantight' and 'Puffease-360) and the details of how to apply the product. Inside the box, the product comes in a 15ml squeezy tube with a plastic screw cap. Inside the cap, the top of the tube has three metal rollers which you squeeze the product out of to apply. * Application and Results * Application of this product is very simple. You squeeze the tube until a small amount of the serum seeps through the rollerballs and on to the applicator. You then roll the tube under your eyes, starting from the inside corners and moving outwards. After applying the serum, you need to dab lightly with your finger-tips until all the serum is absorbed. The serum itself is a very pale pink colour with a slightly metallic sheen to it. This initially looks a bit strange under your eyes, but it absorbs quickly and blends to match your natural skin colour. I really like the feeling that you get when applying it as the silver rollerballs feel cool and refreshing against the under-eye area and the product feels silky smooth. However, I'm not 100% convinced by the effectiveness of the product. The packaging says that you should 'add concealer, if required, to make a perfect match' which suggests to me that Soap and Glory don't fully believe in the effectiveness of their own product. My personal experience is that it does make my eyes look less puffy, but that I am unconvinced that it works particularly well on minimising dark circles. In addition, although the initial application feels smooth, it sometimes makes my under-eye area feel a bit sticky and in need of further moisturisation. On the plus side, the noticeable reduction in puffiness means that if I use a second product on top (usually Benefit's Lemon Aid) and then apply my foundation, the area under my eyes does actually look visibly better, so I plan to persist with the product for this reason alone. My overall verdict is that it is more of a priming product to make your skin look better prior to the application of make-up than a skincare product. If you want quick results and reduced puffiness then it is effective, but there is no cumulative effect and I would recommend using it more as a quick fix in partnership with a proper moisturising eye-cream than as a standalone product. * Cost * Soap and Glory 'You Won't Believe Your Eyes' costs £10.50 in Boots and is part of their facial skincare range. It is often on a 3 for 2 offer which I feel makes it better value for money. On its own, I don't really think it is worth the £10.50 price tag. * Final Verdict * Soap and Glory 'You Won't Believe Your Eyes' is a reasonable product for reducing under-eye puffiness but is no better than some other, cheaper products that I've tried. In my opinion, it would be better marketed as an under-eye primer than an actual skincare solution as I really don't think that there is a cumulative benefit in using this long term. It genuinely does work well as a quick fix when you wake up with puffy eyes or are looking really tired - I was out until 3am at the weekend and really appreciated having this in my overnight bag on Sunday morning - but it isn't a product that will care for the delicate under-eye area and provide ongoing results in the long term. I don't feel that it really reduces dark circles on its own. It is effective under make-up but that is about it. Therefore, I would tentatively recommend it if you want to use different products for different things, but if you can only afford one eye product, then this probably isn't the one to choose.

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      11.09.2012 12:19
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      Soap and glory eyes

      With two young children the bags under my eyes get bigger everyday. They do sleep so I tend to get at least 8 to 10 hours a day but my eyes never seem to catch up and always look a bit sore and tired. I hate this look as I think it makes the rest of my face look tired and worn and really I am not that tired. I wanted something that would give my eyes a bit of a wake up and so when I found this product from Soap and Glory I was quite excited.  Soap and Glory you won't believe your eyes is a product that claims to fight under eye puffiness. Excellent, exactly what I was looking for!! According to the packaging the product is an under eye serum that helps to soothe, cool and smooth tired puffy eyes. The product contains AMC which is an Advanced Moisture Complex plus a cellular booster to help reduce the appearance of under eye dark shadows, SESAFLASH which are skin tightening agents and special illuminators help to reduce the appearance of fine lines and wrinkles and provide a soft focus and brightening effect and soothing and cooling concentrated CUCUMBER JUICE and allantoin. After reading about all the ingredients and what they did for you I decided to give it a go as I really like Soap and Glory products and they usually work quite well on my skin. The product comes in a little tube which contains 15ml of the product. At the top there is a screw lid and then you apply the serum with the help of an applicator at the top of the tube. The cool thing about this applicator though is that there are three little silver roller balls at the top and when you squeeze the top the serum will come out and you spread it around your under eyes using these three roller balls. I absolutely love the roller balls. As they are made of metal you instantly get this cooling, refreshing sensation under your eyes and the first time I used it I could feel that sensation last for about five minutes which was a lovely feeling on my tired eyes.  Boots give you some instructions for application if you are not too sure how to use this product. They say, "Squeeze the tube firmly until a little serum seeps through the rollerballs and onto the applicator. Roll under your eyes from the inside corners outward. Re-squeeze and repeat if needed. Dab with fingertips until absorbed, and add concealer, if needed, to make a perfect match." There is meant to be a slight fruity smell to this serum which I think is the inclusion of the cucumber juice but I can't really detect anything but then this is not a problem for me. The serum has worked well. I love the initial feeling on my eyes and I think they get quite a boost from this first thing and seem to look a bit better during the day which is nice too.  The serum costs £10.50 and is available in Boots. 

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      06.06.2012 19:00
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      Lives up to some of its claims, but not all!

      I bought a tube of Soap & Glory's You Won't Believe Your Eyes a few weeks ago as I had heard good things about it and had seen some good reviews on here. This product is a moisturising eye serum which is designed to brighten the eyes and make you look more awake by easing puffiness, tightening the skin around the eye area and minimise the appearance of dark circles. I definitely have a need for this kind of product as my eyes can look small and squinty if I don't have enough sleep, so I like to use products which feel cooling and soothing to wake me up and open my eyes up a bit more in the mornings. I also have some dark circles under my eyes. I do have a few favourite eye creams and serums which I like, but I am usually open to trying new ones and have sampled quite a lot of different products in the style of this one from Soap & Glory, so I knew roughly what to expect from this. === Packaging and Format === The serum comes housed in a 15 ml tube which is a pearly white colour with a long screw top lid. The branding on the tube is fairly neutral for Soap & Glory, looking simple and fairly attractive. Some Soap & Glory products look a bit over the top or tacky in my opinion but this one looks fine! When you take the lid off you see it has three small roller balls on the tip. This is different to most similar products which tend to have either one roller ball or just a small opening to squeeze the serum directly out of the tube. === Feel the Effects? ==== The instructions direct you to lightly squeeze the tube until you see a small amount of serum appearing on the metal roller balls, then roll it under your eyes. This is very quick and simple to do. You should just be careful not to squeeze loads out, as a small amount is enough. The roller ball application helps the serum feel nice to put on, as it gives a little massage effect and the metal roller balls are cooling. It also means the serum is more evenly distributed than if applied with one large roller ball. I do quite like this application format. The serum sinks into the skin quite quickly and as well as the cooling effect, I do feel a definite tightening which makes my eyes feel wider and more open. I love this sensation and it definitely helps me feel more awake and ready to get on with the day. === Visible Effects? === However, although You Won't Believe Your Eyes feels nice to use, I am not very impressed with the visible effects. I have used enough eye creams and serums to know that you can't expect them to erase dark circles and leave your eye area looking perfect. However, I did expect a slight brightening effect as the packaging seemed to promise this. When I use this I don't see any brightening or any reduction at all in dark circles. The serum actually seems to leave a strange faint slightly purplish or sometimes whiteish, slightly pearly looking, tinge around my eyes. As I put makeup on after using the product, I can easily hide this and it is not a massive problem, but I think this weird tinge would prevent me from using it on a day when I didn't wear makeup and just wanted something to quickly brighten up my eyes. I don't think it makes me look healthy and awake at all, although I do feel better after using it due to the tightening effect. The packaging states it is okay to apply the serum over makeup if necessary. I put this claim to the test when I was feeling a bit tired later in the day and already had my makeup on, and wanted to brighten my eyes a little before going out for dinner. I was a bit sceptical of how well it would work over makeup but, feeling reassured by this claim, I went for it anyway. When I first applied it I was surprised that I could feel the tightening effects pretty much just the same as I when I apply the serum to bare skin. It did help to give me a boost and make my eye area feel a bit revitalised. However, then I looked in the mirror! This purpley whiteish tinge I mentioned above just looks awful over makeup. It is really noticeable and prominent as it just rests on the top of the makeup. I tried to pat it in as well as possible, which took a while. Eventually I had to put a bit more undereye concealer over it. This worked out okay but it means it is hardly a quick fix when you have makeup on, as you will have to spend ages checking and redoing some of your makeup afterwards. You couldn't just have a quick roll of this and go on your way. === Over all === I like the feel of this product and I will happily use up my tube in the mornings to wake up my eyes before I put my makeup on, but I am not impressed with the lack of visible improvement and the fact that it leaves this weird purpley white colour on the skin around the eyes. The 15 ml tube costs £10.50 at Boots but I got it on the summer 3 for 2 deal. I think this is an okay price, especially when on offer, but I have used other similar products designed to do the same thing which were better.

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        01.03.2012 10:58
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        I *do* believe my eyes!

        I've got big blue eyes but have long suffered from dark circles and puffiness around them. My favoured way of hiding this is with a bit of Yves St Laurent Touche Eclat, but if I wake up in the morning and want a quick, easy fix, I usually go for an eye gel or serum instead. I don't have a favoured brand and generally buy whatever is on offer but just after Christmas I picked up a Soap & Glory skincare gift set in the sale at Boots, and this included You Won't Believe Your Eyes, so I have been using that lately. ~~You Won't Believe Your Eyes~~ The Soap & Glory product is described as an "eye brightening moisture serum". It comes in a small tube containing 15ml of product. When you unscrew the cap you are met with three silver balls which are used to apply the product. You apply by squeezing the tube until you see the serum coming out and then rolling the balls over the area under and around your eyes. Under no circumstances put this in your eyes however - I've not tried it but suspect it would be painful! The packaging is quite muted for a Soap & Glory product. As I got mine in a gift set I just got the tube and the quirkiness seems to have been kept purely for the cardboard box this comes in if you buy it as a standalone product. Soap & Glory describe the packaging as a "tri-ball rollertube" and claim the active ingredients are AMC which is an advanced moisture complex with additional cellular booster which helps to reduce the appearance of under eye dark shadows, Sesaflash, which has skin tightening agents and special illuminators designed to help reduce the appearance of fine lines and wrinkles and also to give a soft focus and brightening effect to the eye area; along with cucumber juice and allantoin which provide a soothing and cooling effect on application. ~~My Thoughts~~ Applying this is fairly easy - you don't have to squeeze the tube too hard to see it oozing onto the silver balls. If you squeeze too hard you will waste the serum as you really don't need much at all. If you do squeeze the tube too hard you will see a surprisingly thick white liquid come out. I love the sensation I get around my eyes when I apply the serum and actually think it's one of the best things about the product. The product feels cooling against the skin and the movement of the balls stimulates the skin around the eyes too. If you are tired and want something to wake you up, then the serum will definitely help. Where this serum beats a lot of its opponents is in its illuminating capabilities. If you squeeze a little serum onto your hand you can see this immediately with the residue left taking on a shiny, almost pink tone. I don't notice the pink around my eyes but I definitely feel the serum adds enough to brighten up both the skin around - and in particular underneath - my eyes and my eyes themselves. The serum can also be used over make-up but I must stress I haven't tried this because if I am wearing make-up I invariably apply Touche Eclat to draw attention away from puffy skin, dark circles and tired eyes. One reason I am hesitant to wear You Won't Believe Your Eyes over make-up is it can leave residue behind and you do have to ensure it's fully absorbed into your skin if you want to avoid this. Because the liquid is rather thick it doesn't absorb immediately so my advice is to apply and gently rub in with your fingers. Wait a few minutes to see if there are tell-tale white marks around your eyes and gently rub them away. If you don't do this you may go through half the day without noticing white residue around your eyes. I've been using this product on an almost daily basis for the past couple of months and am hugely impressed at how long it has lasted. I still have some serum left in the tube so I can confidently say it should last at least two months although if you are as careful as I am in ensuring I don't over apply the serum it should last a good bit longer than that. ~~Conclusion~~ You Won't Believe Your Eyes is a great little product which is perfect for hiding the fact you didn't sleep well the night before or just for giving your eyes a lift in general. It's easy to apply and I love the fact that you can feel it doing good as it glides on with the little ball applicators. The serum really does reduce the appearance of puffiness around the eye and lessens the effect of dark circles too thanks to the illuminator. Don't kid yourself it's getting rid of the dark circles on a permanent basis however...it's purpose is to deflect light - and attention - away from them. Pricewise I think this is very good value for money. The RRP is £10.50 but it's worth bearing in mind Boots regularly have 3 for 2 offers on Soap & Glory products or have money off, so it can be had for less. I've been very impressed with this product - so much so it's now a skincare staple on my dressing table.

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          21.07.2011 10:56
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          i wouldn't buy this product again

          I have pale skin and over the past couple of years have developed dark / purple circles under my eyes. While I do have some fine lines under my eyes, these are not noticeable and I do not have crows feet. It is with this in mind that I bought the S&G eye cream. I was attracted by the roller ball application system as I have read that dark circles may be a lack of circulation to the eyes and I thought that the massaging action would be beneficial. The packaging is typical S&G packaging so there are no surprises there. When you open the tube of cream you will find a couple of small roller balls at the top. The tube is lip gloss shaped so it is easy to hold and roll around your eye. You apply by squeezing a small amount of cream into the top of the tube then placing underneath your eye before getting busy rolling it around your eye socket. The cream has no particular smell and the texture is not typical of eye cream or eye gel, it is something in the middle. The cream glides on nicely and the massaging action was pleasant. I rolled all around my eye in clockwise motions - ensuring that each eye got the same number of 'gos' so that if there was a lifting effect, it would be even! As for effects, I noticed no change whatsoever in my under eye area. My fine lines are the same as they were and I still have my circles. So from that point of view, the product wasn't a success. Further, I noticed that the cream left a very unflattering purple tinge. Unfortunately I only noticed it after I had got into work and saw my reflection in the mirror. When it was then rubbed in, that disappeared but if you do buy this product, be warned that the massaging roller will not be enough to rub the cream in, you will still have to do this by hand. The cream's residue made applying my normal stick concealer more difficult. The concealer caked up and started rolling so I had to leave it off. I haven't bought the product since the cream ran out but I have kept the roller and I use it to massage my eyes every now again, not because it improves the look of my eyes but because it is a soothing action.

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          08.03.2011 04:21
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          Great results after a week! after 4weeks Jane fonda will have nothing on me!

          Soap & Glory was founded by a clever lady called Marcia. Marcia also founded the big spa chain Bliss so her 15years of experiance and knowledge have put this amazing lady in high accliam to bring new and exciting beauty products to people like myself. Marcia and her team love to create "Budget friendly beauty products" at soap & glory, with fantastic eye catching packaging and funny and sometimes risky slogans but i think thats pretty unique to Soap&Glory and i love that part of it! . At the moment the Sexy mother plucker lip plumper is number 1 in the uk for lip plumper's "i have that and it will be my next review". Today i'm talking about the rollertube applicator for your eyes! . There are many products on the beauty market claiming to banish dark circles and fine lines with big price tags to go along with them and i had yet to find one that did what it stated then along came this beauty!. Soap & Glory have a daily web page called the Daily Muse and can be found at Soap & Glory.com and has updates and info on products and chit chat along with FAQ and also you can submit a new slogan title for a product ( thats a great idea! ). THE PRODUCT I purchased this brilliant rollerball just over a week ago and so far it's a great little eye serum. It claims, and i can back it up to "Reduce fine lines and apperance of wrinkles as well as dark shadows". It has 360% technology and it states "just squeeze and roll onto dark circles and puffs and you won't believe your eyes". As when i wake some mornings after a terrible fitfull nights sleep ( poss 2-3 hours at the most ) i have very sore bloodshot puffy eyes and this lovely cooling moisture serum really is a little diamond, the effects i have had have been great. The serum is so cooling and it helps to smooth tired puffy eyes. The rollerball is an effective piece of beauty technology that you squeeze then roll over the eyelid and under the eye . The rollerball is like little ballbearings at the end of the tube. There are 3 of these in a triangle shape and they are very smooth and cooling. The AMC - ADVANCED MOISTURE COMPLEX aides the instantight and puffease of the serum to give moisture and add brightness to tired dark heavy eyes. This serum can be worn over make up or on it's own, it leaves a soft pinky sheen to under eyes that can be blended in by lightly dabbing with your finger tips. "Sesaflash" skin tightening agents are found in the serum and fantastic illuminators "help to reduce the apperance of fine lines and wrinkles and provide a soft focus and has brightening effects of cucumber", that i know to be true as when i have laid slices of fresh cucumber on my eyelids my eyes do seem brighter and fresher . In most toiletries and oral hygiene products along with being used in medications for dermatological conditions is a perenail herb called Allantoin. This is found in the serum . It is a chemical compound naturally produced by many organisums like plants, and comfrey is a popular source of Allantoin. Comfrey is soothing to burns, sores, bruises, internal and external ulcers and has anti-inflammatory properties ( i had heard of comfrey many times you can have it in tea but to me Allantoin sounded very suspect chemical wise so i checked it out and was pleasantly suprised! ). The moisture serum isn't sticky or gloopy it has a nice luminous texture and absorbs very nicely. I find it better to apply little and often and it kind of has just a very faint scent of hand cream but is not unpleasant you may not detect this but i'm a sniffer and can detect smells at 100yards! It also has added fruit juice and we all know how the skin likes a drink and performs much better when is re-hydrated. THE FUNKY PACKAGING The Soap & Glory range have great eyecatching packaging that even if you didn't know the brand just walking past the products with the daring slogans would be enough to make anybody stop and peruse. To start it's very girly ( i'm a girly girl!) in it's well known pink and white box that really is more packaging than it needs but it's recyclable. It explains what the product does and has a big eye on the front!. On the back it tells you a little story about big name top fashion models secretly spreading haemorrhoid cream under their eyes to combat dark cicles e.c.t ( i have also used this and it does work!) i would rather use Soap & Glory. The tube itself is 11cm from the lid to the end and has 15ml of the product inside this cream coloured iridescent tube . There is very small writing directions on the back so if like me get your specs out! THE DURABILITY/PRICE/STAYING POWER/DIRECTIONS As i said above i like to apply a few times a day firstly after i have used my cleansing products in a morning then throughout the day i have it in my dressing gown pocket ( i have trouble dressing some days although i still like to look like i've made an effort when the kids come home from school and hubby comes home after a week away at work ). I think it livens my spirits to try to take care of my apperance, sometimes i just want to hide under the covers and shut the world out but with 3 kiddies it would be very selfish of me! so to just use little products like this to help wipe away the signs of illness, no sleep, joys and tolls of being a mother and just trying to fight the signs of aging is a must in my book. The directions say squeeze the tube firmly until you see the serum seeping onto the applicator end. Roll it under your eyes from the inside corners outward and repeat as of when needed. I find it refreshes my eyes during the day and makes them seem wider and brighter. The serum does last "i would say a good few hours" but i suppose if you used more than me it would last longer. It does give an illuminous sheer of pink that i think would look lovely over make up and over the top of the eyelid. I also bring the rollerball outwards towards the laughter lines and near my temples ( ok blinking wrinkles ha ha ) and gently dab over the area and this gives a highlight effect that i love. The feel of the serum when first applied was amazing very calming and a lovely treat for my eyes. PRICE AND AVAILABILITY The two shops that stock Soap & Glory are Boots the chemist and Havey Nicks . At the moment Boots have the 3 for 2 all along the beauty products ( thats where i purchased ) and is currently retailing at £9.19 with 36 advantage card points . You can also buy on Ebay . I think that this may seem a little steep for an eye cream but this is a serum girls and we all know the benefits of serums and if you get 3 for 2 at Boots BARGAIN along with advantage card points . Visit wwwBoots.com and don't forget treat street. www.Soapandglorycosmetics.com for FAQ and lots of products. RECOMMENDATIONS AND DOES IT WORK ! I would certainly recommend this if you truly use it a good few times a day and don't just stick it in a draw somewhere ( Yep i'm guilty of that with previous products if they didn't work instantly ). I honestly noticed a difference first time and instantly. It really does give you the wide eyed brightness that i so needed and the puffyness was reduced almost immediately ( thats the cucumber ). I obviously need a good nights sleep without being disturbed but until that miracle happens i will stick to this little gem! Thankyou for reading x I will give 5/5 and in a recent poll from boots and Soap & Glory 50% of women agreed

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            09.06.2010 18:18
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            not their best product

            There are some Soap and Glory products that I could rave about for days, especially their Fab Pore treatment. Putting stuff around your eyes is always going to be a risky business though. My experience of eye creams or eye serums has not been good. Usually my eyes are left feeling heavy or saggy. For about nine pounds, this cosmetic company offer a solution to under eye bags and wrinkly bits with this serum. The packaging is always good fun and that is a big draw. Even the little tube it comes in is handy for handbags and pockets. You squeeze the tip and produce a small blob of serum. Worth this between the fingertips and then apply in small circular movements around the under eye area. It goes on quite lightly, a very subtle fragrance and clear to the eye, so you won't see it go on. So far so good. Results take a few hours to sink in. But in all honesty I did not see much change. Bags remained and saggy droopy parts still there even after a few applications. This is a pity especially as the price is so dear for such a small tube. I honestly have achieved better results from using very cool water on a flannel and leaving it to soak on the eye area for a while. The serum is light enough, but fails to deliver significant results, even after a few applications. It is not one I would try again, but I do still rate the range and would still try other products, even though this one didn't do very much for me. Personally, I still think most eye serums are a not worth investing in, unless you have really really bad bags!

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              13.05.2010 21:00
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              An under eye roll on serum which "apparently" has wonderful effects!

              My latest acquisition from the Soap and Glory range came in the form of a cast off from my friend who announced that she'd finally given in and bought something after I'd "harped" on so much... only to discover that it was absolutely useless! The product in question was the "You Won't Believe Your Eyes" product which is basically an eye cream which promises to reduce the appearance of under eye shadows, fine lines and wrinkles while soothing and cooling your eyes at the same time. I've tried numerous products over the years that have all promised similar things but found that very few of them actually result in a noticeable difference. Not to be dissuaded by her perhaps bad choice of product (especially considering the fact it was her first time trying the range) I eagerly accepted her cast off product and started using it the very next day! The "You Won't Believe Your Eyes" product comes in a small plastic tube which is about three inches in length. It's tinted slightly pearlescent pink in colour and has a screw on pearl coloured lid. The tube itself is fairly unremarkable, it has the brand and product name on the side along with a few more details but it's really nothing to write home about. To apply the product you simply need to squeeze the tube very lightly until you see serum seeping onto the applicator end. The serum is almost clear in colour with a pink tint and has hygienic, perfumed smell to it with a hint of cucumber too. The applicator is basically three roller balls and the directions recommend you roll it across your under eye area from the inside corners outwards. I find if you've got a fair bit of serum on the applicator you only need to roll it across the under eye area once. So what magic ingredients does this product contain that will achieve all those wonderful results? Firstly it contains an AMC which apparently stands for Advanced Moisture Complex (although I thought it was a cinema chain) which has a cellular booster in it to help reduce the appearance of dark shadows under the eyes (clearly not a cinema chain then). It also contains sesaflash (no it's not a new dance move like that cha cha slide) which is skin tightening agents which help reduce the appearance of fine lines and wrinkles while providing a brightening effect. Finally it contains cucumber juice which accounts for the smell and is thought to soothe and cool around your eyes. Overall quite standard ingredients really, just with rather fancy sounding names to make the consumer feel like they're spending their hard earned cash on very worthwhile products! The instant effect isn't really that noticeable to be honest, the under eye area feels instantly cooler and moist although there's no obvious visual benefits that are apparent instantly. I was worried about applying it over my make up in case it either removed it or smudged it but this hasn't really been an issue for me since using it. It soaks into your skin within about thirty seconds and after that your skin just feels a little more moisturised and softer. There's no stinging sensation or any irritation which I was worried about due to the under eye skin being so delicate and thin. There are no directions on how often you should apply the product; it simply states that you can "repeat when needed." I've been using it for a fortnight now and tend to carry it around with my lip balm. Some days I'll use it about three or four times and others I'll use it more. As I've mentioned I've been using it for two weeks now and I'll be honest and say I've noticed absolutely no changes in the appearance of the skin under my eyes. The dark circles are still there, the few lines that I've got are very much still there (and worryingly seem to be on the increase) and the skin feels as smooth as it ever did. At £9.00 for a tiny tube I certainly wouldn't recommend this at all. As such there really doesn't seem to be any benefits at all in using this product, in fact I may well have to admit defeat quite soon and tell my friend that actually she was right about this one. To soften the blow somewhat and persuade her I'm not recommending bad beauty products I may have to pop to my local Boots and buy her an alternative Soap and Glory product... and now I come to think of it I might as well treat myself to something while I'm there! Thanks for reading.

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