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Despite the cost of these brush heads (£17 for two) I can't get away from them. The Philips Sonicare range is the nicest electric toothbrush I have used. The heads are not just the brush heads but the full top fitting off the brush, this means you get to see the ugly mess of the inside of your brush on every change. On the plus side it usually means you are shamed into cleaning it out which as all the fiddly bits are in the brush head and replaced is particularly easy on the Philips range.
The brush heads are reasonably soft so you don't get the new toothbrush gum bleed problems with them. Having said this they do give you the new toothbrush zingy clean feel on your teeth. They also have a wear indicator on the bristles , one of them is blue and you are meant to replace it when it goes white, i've been using them for years and not known this until I actually read the instructions (yes I know!!!) on the last box.
Little bit expensive , but a great product and far less than the ever increasing dental bills my friends seem to complain about.
Philips Sonicare Elite Brush Heads / Pack of 2