“ Brand: Cadbury / Type: Fudge „
Despite its bargain price of 15p, I have to be honest and say that I wonder how this chocolate bar has lasted for so long, indeed it tends to be the bar which is frequently included in Christmas selection boxes and eaten last. Although the old 1980s adverts describe the bar as "just enough" in my opinion a finger of fudge is never going to be quite enough to give your kids a treat. However, I would say that the creamy fudge, together with the obvious quality of Cadburys chocolate must be the reason why Cadburys have continued to make the decision to keep this bar on the market rather than discontinue it. Indeed, if you didn't have a particularly sweet tooth, you might say that such a bar is the right amount to give someone a treat. I would argue however that a good marketing idea might be to bring out the finger of fudge as a two finger chocolate bar, at a comparable price to other similar Cadbury's chocolate bars.
"A finger o' Fudge is just enough to give your kids a treat, A finger o' Fudge is just enough until it's time to eat, It's full of Cadbury's goodness, and very small and neat, A finger o' Fudge is just enough to give your kids a treat We all remember that funny little song that went along with the advert for Cadbury's Finger of Fudge. I still hum it to myself when I open a finger of fudge! I suppose that the fact I still remember it is tribute to the advertising agency that thought it up so many years ago. I still treat myself to a finger of fudge from time to time. I love it. The packaging is still much the same as it was years ago, a distinctive orange with the word fudge in purple lettering, although I do think the finger is a bit smaller, or perhaps I am a bit bigger! The finger is a D shaped log about 11 cm long and is lovely pale creamy brown fudge covered in delicious Cadbury's milk chocolate. Smooth on the top three sides and flat on the bottom where presumably it has sat on a cooling tray along with other fingers of fudge in the finger of fudge factory. On biting into the finger you have an overwhelming flavour of buttery sweet fudge and satisfying chocolate which is very moreish. Thefinger is certainly perhaps enough to "give the kids a treat" but for an adult ???!! Well I could certainly eat more than one! The finger of fudge was first launched by Cadbury's away back in 1948 however it was in the 1980 and early 1990 that the famous slogan was used to advertise it. The lyrics were conceived by singer and songwriter Mike d'Abo.and its accompanying jingle was based on the English folk song "The Lincolnshire Poacher". At only 110kcal and 3.9g of fat, this is not only low in price but low in calories and fat. It is sweet but still rather moorish and for 15p you might be tempted to buy and scoff another. Fingers of fudge contains milk and may contain nuts egg and soya. They are however, suitable for vegetarians.