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Morrisons Fruit & Fibre (Cereal)

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7 Reviews

Brand: Morrisons / Type: Cereal

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    7 Reviews
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      15.05.2013 19:23
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      There are healthier breakfasts, but this cereal does have high fibre content & is reasonably priced

      I'm usually in a mad rush in the mornings and don't have much time for breakfast but I do think it's important to have something to eat in the morning. I try to eat as healthily as possible and some time ago thought that it would be a good idea to try Fruit and Fibre breakfast cereal. I tried the Kellogg's brand and found the cereal to be very tasty. Then one day I noticed that Morrisons sell their own packaged Fruit and Fibre Cereal at around half the price of Kellogg's, so I thought I'd give it a try.

      PACKAGING:-

      The box is a purple colour with a large photo of a bowl of the cereal on the front and back. On one side of the box is a list of ingredients (Morrisons claim that it does not contain artificial colours or flavours) and a huge amount of nutritional information. Inside is a plastic sealed bag containing the cereal which does tend to burst asunder when you try to open it - sometimes these are easy to pull open, whereas other times you almost need the strength of Superman to get at the contents.

      NUTRITIONAL INFORMATION:-

      I won't list the full details, but here are the basics:-

      A 40g serving with 125ml of semi-skimmed milk provides:-

      215 calories
      16.2g of sugar
      4.8g of fat
      3g of saturates
      0.4g of salt
      3.3g of fibre

      I'm not really sure that the fact that it contains such a huge amount of sugar is necessarily healthy, but from what I understand many cereals contain a high proportion.

      TASTE:-

      I personally do like the taste. The wholewheat flakes are not particularly sweet - they taste very much of bran - and they don't go soggy quickly. There are quite a few raisins and coconut chips which give it a little flavour and small pieces of dried apple, together with roasted 'niibbed nuts' - small pieces of hazlenuts and almonds - all of which give it a crunchy texture. It also contains dried banana slices and unfortunately it's these that let this cereal down. You could easily break your teeth on them - they are so hard. Even leaving them to soak in the milk doesn't make a lot of difference. Admittedly they do taste of bananas and thankfully they're not too big, so you can swallow them whole without having to try to bite them. The cereal would be much nicer with, say, dried apricot but I expect that if they substituted the banana for some other fruit it would affect the nutrition. Having said this I don't think there is really much difference in the flavour of Morrisons' fruit and fibre compared to Kellogg's, and it's much better on the pocket

      PRICE AND AVAILABILITY:-

      As it's a Morrisons own brand, you can only buy these in their supermarkets or M-local stores. The cereal comes in two sizes - 500g and 750g and costs £1.29 for the smaller size and £1.49 for the larger one.

      CONCLUSION:-

      Quite a tasty cereal with fibre that appears to be healthier than some other popular cereals and is only let down by the ridiculously hard pieces of banana

      Thank you for reading this review and I hope you have found it useful

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      15.06.2011 18:09
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      Just horrid.

      To be honest, I am not a huge Morrisons fan but, on occasion, I do go to Morrisons simply because (unfortunately) it is my nearest supermarket. Morrisons Fruit and Fibre Cereal has done nothing to change my overall opinion of Morrisons because it just simply isn't very good!

      The box cost me £1.00 for a 500g box which, I grant you, is cheap, but there is just no point in paying less for something if it just isn't any good! The cereal comes in a standard box where the cereal is enclosed within the box in a plastic bag in an attempt to keep the cereal fresh.

      The cereal doesn't really look like the fruit and fibre cereal that I've been used to in the past. When I tipped the cereal into a bowl the first thing I noticed was that the cereal was made up overwhelmingly of cereal flakes with only a tiny bit of dried fruit interspersed throughout the cereal. I'm not joking but in an average bowl of cereal I only identified about 6 raisins and 3 nuts and not a lot else! Supposedly there is also nuts, coconut, apple and bananas in this cereal - and although I could identify a small quantity of other fruit, it really wasn't a lot! I think if you're used to a cereal with lots of fruit then this really will not be good enough and, in my opinion, the cereal should be called "Morrisons Flakes" more than anything else!!

      Once the milk has been poured on, the flakes get very soggy very quickly. I needed to add some sugar as it didn't have enough fruit to sweeten it sufficiently - and this is not usually something I have to do. When I tasted it tasted it mush - or a little bit like I imagine paper-mache to taste! The little bits of fruit I did have were nice, but there just wasn't enough of it - and it would need a lot more fruit to lift this cereal out of the dregs of the cereal world.

      I have had three bowls of this cereal and it really hasn't improved. My kids won't eat it and have opted for Kellogs Cornflakes instead (which is something I never thought I would see them opting for!!) - and so once I've finished it, I won't be buying it again. It just really isn't good enough.

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      05.12.2009 12:54
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      Not for me :(

      As much as I love chocolate breakfast cereals (or anything with chocolate in, lol!) I do like a change so I've been eating some of my mum's Morrisons Fruit & Fibre in the morning, and its' really nice for supper too!

      This is part of the Eat Smart range they do which is high in fibre and really healthy for you with bran flakes and dried mixed fruit and roasted chopped mixed nuts...

      The one I am reviewing is a 500g box which is grey and purple with a bowl of the cereal on the front.

      This contains folic acid and vitamins and iron and is suitable for vegetarians...

      There is a best before end of July 10 so it last for ages when sealed. Allergy advice is it contains gluten, nuts and sulphites.

      The cereal contains 15% raisins, 6% banana slice and 3% coconut chips and whole wheat and 1.5 roasted chopped nuts which make it really tasty :)

      Calories are 168 per 30g serving with 125 semi skimmed milk and 13.1 sugars and 3.9g fat and 2.5 fibre.

      Produced in the UK each serving gives an adult 8.4% of their recommended daily allowance and the box has 16 servings in it.

      It only cost £1.25 which is over half price compared to the Kellogg's brand but it isn't as nice...

      The bran flakes are full of flavour but the banana chips are hard and really hard to eat. The nuts are nice but the raisins again are really dry and too chewy. The coconut goes nice with the milk and is tasty too.

      It's definitely a healthy meal but is let down by the toughness of the added extras with the fruit I think.

      A good price but only worth two stars as it could be a lot better! :(

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        28.11.2009 17:05
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        OK if you don't chew your food before swallowing but if you do chew allow extra time for breakfast.

        I have always been a fan of Kellogg's Fruit and Fibre so when I saw a similar product under the Morrison's own label, I decided to give it a try. It was a whole £1.50 cheaper than my regular brand so at £1.25 it had to be worth a try.

        Now, I am not the world's best breakfast eater. I know that I should eat breakfast and I can manage it if it's quick, easy and I can eat it with out too much effort. This was quick and easy but eating it was a marathon task.

        I got what I thought I was getting; a bowl of whole wheat flakes with bits of nuts and dried fruit in among, at least that's what I found once I had searched for the fruit. There were bits of apple, raisin, banana and coconut in there somewhere, according to the blurb on the outside of the box. There was so little that I had difficulty locating it.

        In retrospect it is probably just as well that there was not more because it was the fruit (I'm assuming that's what it was) caused the problem. It was hard and chewy and very difficult to 'get rid of'. Certainly not my idea of a quick nutritious breakfast.

        This cereal also contains 3.9 grams of fat per 30 gram serving and 13.1 grams of sugar. It is supposed to be a high fibre cereal but only contains 2.5 grams of fibre per serving.

        To be honest the whole thing was a waste of my money because I threw it away. It was not what I had expected and chewing up leathery fruit and nuts first thing in the morning is not my idea of a good breakfast. I'll stick to Kellogg's where this kind of cereal is concerned.

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        06.04.2009 19:07
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        Great breakfast

        I go through phases with 2 kinds of cereal. I love crunchy nut cornflakes, or morrisons version of them. I also love fruit and fibre, although i hate plain branflakes.

        Morrisons fruit and fibre comes in 2 sizes, the smaller one lasts me less than a week, and the larger one nearly 2 weeks. It is a lot more expensive than the morrisons branflakes, but its worth paying the extra in my opinion. Kellogs fruit and fibre tastes exactly the same, and costs twice as much.

        So you get branflakes, dried fruit like banana, a few nuts, and lots of raisins. I have read other reviews that say you dont get many raisins, but I find the opposite! I always end up having too many for the first 3 or 4 bowels and end up with none for the final bowls. I think they put them all on the top when they do the boxes.

        The good thing about this sort of cereal is that its full of fibre, which is what you need in the morning to get your metabolism going. Its really good for you, just dont have it with full fat milk.

        The box is recyclable and the plastic bag in the middle unfortunately needs to be thrown away.

        I think these are at the same standard as kellogs, and you should definately try these and see how much money you can save.

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          09.03.2009 09:44
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          This is one item I'll carry on buying the big brand name.

          I do like some cereal, but have noticed the prices in the supermarkets is leaping up especially for the big branded products. In Morrisons last week I decided to buy a box of their own brand Fruit & Fibre which I forgot was in the cupboard until yesterday morning when I decided to try a bowl for my breakfast.

          I must admit it's not as good as the Kellogg's version of Fruit & Fibre, and really it's not very much cheaper so I can't see me buying this one again. The main problem is how soggy the cereal flakes go once I've added the cold milk, before pouring the milk over they are deliciously crunchy and smell very malty but within seconds of adding the milk the flakes go immediately soggy and lose much of their flavour.

          There also isn't much fruit in my bowl of cereal, reading the box I see there is supposed to be raisins, coconut, apple and chopped nuts mixed in with the flakes which sounds great but in reality I honestly do not think there is enough fruit in this bowl of cereal to really do me any good at all. The nuts and raisins sink to the bottom of my bowl so all I get in each spoonful is a mouthful of flakes, with the added bits all having to be eaten at the end of my bowl of cereal. Personally I'd much prefer to get at least a couple of raisins with each spoon of flakes as surely this is the idea of a cereal named FRUIT and FIBRE? Anyway, what little bit of fruit there is is rather tasteless and doesn't add much to the cereal, in this instance I can say you'd be much better off to have a bowl of bran flakes and add a handful of nuts and chopped fruit yourself.

          I wasn't impressed with this cereal at all, and to be honest with it being a Morrisons own brand product I should have realised that the quality wouldn't have been the best. I paid around £1.49 for this box and will eat it until it's gone because while it's not the best cereal in the world, it's certainly not the worst either. However I won't buy this again as you can get much better quality for a few pence more by buying either Sainbury's own brand fibre cereal or even a small box of Kellogg's.

          I found the Morrisons Fruit & Fibre to be filling enough, I ate mine at 7am and it filled me up until lunchtime which is great as it meant I wasn't reaching for the biscuit tin by 11am and could wait for my lunch. Because fibre gives you energy slowly it's best to drink plenty of water after eating this cereal as the water will swell the fibre in your tummy and make you feel fuller for longer, this works too as after eating any of these fibre cereals if you start feeling peckish an hour later then a small glass of water is usually all you need to help yourself feel full again.

          Each 30g bowl of Morrisons Fruit & Fibre contains 170 calories and 2.5g of saturated fat, from memory this is about the same as other cereals of this nature with most of the calories coming from the huge amount of sugars that supermarkets seem to pack these so called healthy cereals with.

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          06.02.2009 00:20
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          There are better cereals out there!

          Cereal I love it! Not that I'm ever up for breakfast don't get me wrong me, no I like eating it any time of the day and the one's that are my favourite are one's with lots of dried fruits in to tickle my taste-buds and satisfy my sweet tooth. Like most people reading this I like sweet things that are bad for me but I always have fruity cereals about to try get myself to stay on a healthy path with my diet and I have to say I've always found it to work but that's because I love and adore cereal lol.

          It has to be said when it comes to this type of cereal I find that shops own brands actually usually fall quite flat. Either the flakes are soggy and not malty and tasty enough or there isn't enough fruit or something so I was a bit disappointed when this came through the door and was aware my Mother (who I live with) had got this because of the price alone and cos I' the only one in the house that gorges on it lol

          The Packaging....

          500g cardboard box of which the front and back are exactly the same. I'm told it's Morrison's Fruit & Fibre, Whole Wheat Flakes Mixed With Dried Fruit & Roasted Chopped Mixed Nuts all in purple, large lettering. At the top of the box I'm told to eat smart and that it is high in fibre, there is a photograph of the cereal in a bowl and at the bottom there is an at a glance nutritional chart, I'm told it contains folic acid, is suitable for vegetarians, size is stated and that the best before date is stamped on top of the box (which it is). On one side of the box again I'm told what it is, ingredients and allergy advice is given, nutritional information and how to store it is stated and I'm told how to contact Morrisons and on the opposite side of the box I'm shown other cereals available from Morrisons. On the bottom of the box there is of course a bar-code. Over-all the packaging is nice enough. It isn't economy looking particularly and as far as I'm aware this is also available in 250g and 750g boxes.

          Eating It....

          Well it comes to us stored in a white almost see-through bag which is sealed within the box. You open that up and are met with the cereal of course lol. Pour it into a bowl and your met with a lot of what looks like bran flakes and some bits of fruit. It looks ok, don't smell particularly and you add milk of course unless you really want to nibble on this dry.

          The problem arises for me when I add milk. I don't like loads of it and what happens is it immediately makes my flakes looks very soggy and taste that way too. It happens so fast I can't get a crunchy cereal from this, it pretty much goes to mush.

          However overall it tastes ok. As expected you get more of the flakes than anything else and although soggy they do have a slightly malted taste not too sugary and if you do eat them dry they are crunchy and in the taste stakes rather nice really providing you don't mind soggy cereal. I sort of got used to it lol.

          The amount of fruit though isn't great and for me not anywhere near enough. I'm told there is 15% raisins in this and that may be so but in comparison to the large flakes I struggle to find the fruity bits but what there is, is pleasant enough. Again none of the fruit is candied as such and they have natural favours to them. There is dried apple, coconut and banana flakes. I never knew there was any apple or coconut in this product till I just read it in the ingredients whilst writing this review! However there is only 3% coconut and 1.5 per cent apple so I'm sure you'll excuse the fact I cant see or taste them. They must be tiny flakes and quite flavourless really to go so undetected. The banana is also disappointing. I can see the dried flakes, they do soften but they don't taste very much at all. Occasionally you will get a tiny bit of flavour (as there is 6% banana) but really not as much as I expect or like.

          The nuts are chipped in. You can see them cos I always find they sink to the bottom of my dish. Once again though these are really finely chopped hazelnuts and almonds and again.....sorry don't contain all that much flavour really. In taste this is really a bran flake sort of cereal with bits floating and a taste off some raisins if your lucky lol!

          Filling it is actually and for me this is more of a cereal to eat because it's fortified with vitamins and iron more than to eat for pure enjoyment. If your on a health kick or someone who eats to live then this is for you. For me and my palette I prefer something more crunchy and flavoursome and I'm not all that keen on this at all to be honest and I've had alot better but it is bearable and not revolting or anything lol!

          Nutritional Information Per 30g Serving With Semi-Skimmed Milk....

          Calories 168
          Sugar 13.1g
          Fat 3.9g
          Saturates 2.5g
          Salt 0.5g

          Only available in Morrisons price about £1.79 a box.

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