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I have been looking after my skin from a very young age, ever since I was a teen. It's a habit I learnt from my mother and I thank her for that. When I was in my 20's I used moisturisers and night cream and of course sunblock. Now I'm in my thirties and the idea of getting wrinkles frightens me. I know we all will get wrinkles eventually, but I would love to get old gracefully. So, I included anti-wrinkle products to my skin's care daily regime. When it comes to choosing a skin care product, I have no brand loyalty whatsoever, and buy whatever is on offer. One of these products was L'Oreal Youth Code Rejuvenating Anti-wrinkle concentrate. It's one of L'Oreal's new Youth Code range. I have heard a lot about this product but I have never had the chance to try it out. However this time it was for half price at Wilkinson's. I have to admit that I'm a sucker for anything based on scientific principles especially when it has something to do with researches in skin care. This one has 10 years of research which was more than enough to persuade me to use it. == = L'Oreal Youth Code Rejuvenating Anti-wrinkle concentrate === For the first time, I found that the packaging was so useful! It was packed with useful information. I opened the pack to reveal a rather long and slim black tube with an elegant glossy black cap and a fine tip for secreting the serum. I didn't find it practical because the tip was so narrow that I had to squeeze it a bit harder to get the serum out of the tube. == The colour, consistency and smell == The serum is pearly white and as for consistency, it was a surprise to see that it's more like a cream than a serum. I have bought lots of serums in the past, however, most of them were runny, oily or gel but this one was a different case. The serum was light in weight and creamy but it was definitely non greasy. The serum had a pleasant scent however; I couldn't distinguish what sort of fragrance it was. == How to apply the serum == I heard so many people complaining about this product claiming that it didn't work for them or that it was all just hype and not effective. Personally, I believe they must be doing something wrong, as applying the serum needs the special "finger tips" movement something which not all people know how to do. It is not magic you know, so you need to work to achieve satisfactory results. My advice to you is that you should apply the serum after cleansing/toning your skin. Give the tube a good squeeze, the serum comes out as a threadlike cream, you don't need much- about a ¼ of an inch is more than enough to cover your skin. Now the hard part comes in, the part where you actually work. With your fingertips start to smooth the serum on your face paying particular attention to more visible wrinkles. Massage the serum into your skin using your fingers in circular movements for at least 5 minutes. You can use it in the mornings or evenings but the most important thing is to massage the serum into your skin. == The Genes science of skin== _Enriched with patented Pro-GenTM Technology. Applied daily, the moisturising formula helps improve the skin's ability to behave more youthfully_ == So did it work for me? My personal experience == Ok, first I have to clearly state that I have used this product long enough to review it as it has lasted me for over 6 weeks of continuous usage. I didn't combine it with any other product so my judgement was purely based on my experience using this product only. I am blessed with good skin so I don't have deep wrinkles but I do have some very fine lines, mostly expression lines especially around the mouth (smile lines). As we get older our skin takes longer to regenerate and as a result, it looks tired and dull to say the very least. Anyway, I applied the serum hoping that my skin would benefit from the new innovation. I massaged the serum into my skin paying extra attention to my forehead and smile lines and of course the rest of my face. The serum sunk in quickly and melted beautifully into my skin, it left no traces whatsoever on my skin. I was very impressed as my skin was very soft and it felt rehydrated instantly without it being greasy. Some anti-wrinkle treatments are fairly harsh on the skin and they can easily irritate some kinds of skin. Personally, I experienced some problems with some brands in the past; however, I didn't suffer from any problems while using it. My skin collaborated perfectly with the serum, It was so gentle and light. L'Oreal Youth Code Rejuvenating Anti-wrinkle concentrate serum can be used as a make-up base. I usually apply it to my face before putting on foundation. Personally, I like to apply it in the morning and at night. However, sometimes I feel too lazy to apply it but in the end I do it, as I believe that our skin deserves to be looked after. == My final opinion and recommendation == I've been using it for several weeks and yes one tube will last for ages. You don't need to use much. I was so happy with it and I can honestly say that it worked for me. It was very easy to use and improves the texture skin a lot. My fine lines were definitely less visible; some of them even vanished completely. The trick to make it work is "the finger exercise" as you need to stimulate your skin to get the perfect results you are after. You can see the results instantly and your lines start to reduce after one week only. Now, after 6 weeks of incessant use, I can gladly say that it's the best anti-wrinkle treatment in the market at the moment. My skin looks livelier, my complexions are brighter and more youthful looking. My skin felt smoother and felt more at rest as well. Using it daily was a great idea as my skin benefited from it as much as it could. The serum is made from beeswax and Shea butter which in fact is an oil-in-water emulsion. This is done to protect a quick dissolve into the skin and a soft non shiny surface and a lovely, subtle scent. == Prices and availability == As I said I bought it from Wilkinson's for half the original price so it was around £6. However, you can buy it online or at Boots and earn advantage card points or at Superdrug. The price is so affordable; finally, I found an anti-wrinkle cream which doesn't cost a million quid and good quality. The RRP price is around £16 but it is on a special price for £11.33/ 30ml tube. I can give it 5 out of 5 stars as it is simply stunning, it is definitely worth whatever you pay for it as it is an absolute bargain. Mistee-Dreamz@April2011
I'm a sucker for anything based on proper scientific principles in skin care (or any other sphere of my life) so when the hype started about L'Oreal's new(ish) Youth Code range I was quite keen to try it. However forward several months of having no spare cash to invest in skin care I was chuffed to see it on the shelves at Sainsbury's after I had won some vouchers to spend there. The only product they had from this range at the time was the L'Oreal Youth Code Rejuvenating Anti-Wrinkle Concentrate so into my basket it went. Of course since then I have realised that as with most of these kinds of product the hype over their scientific basis was (in my opinion) a bit of flim flam mixed with some lose facts to hook mugs like me. The average price on the high street for this product is about the £15 mark for the 30ml tube, I have seen it online at cheapsmells for a much more acceptable £9.99, with no postage charge when using standard delivery. If you buy it at Boots it is currently being sold at £11.33 with 44 advantage points. I thought that perhaps this particular item from the youth code collection would be a good fit for my requirements, as my skin isn't too bad for my age but I have some decent expression troughs forming, from the nose to mouth and one line horizontally on my forehead. The shape of the tube is long and fairly slim, with a fine tip for delivery; I initially presumed that this meant that a thin line of product should be squeezed along the offending line, as other products packaged in a similar way suggest you do this. However L'Oreal have come up with a little finger dance to do on your face before applying the product, tap along the line to increase blood flow, then sort of 'open' the crevasse up gently, I presume this is to gently ease the underlying tissue out of its crease habit? Then you apply the cream along the fault line in the normal way, using a small 'nut sized' amount massaged into the with little circular motions, concentrating on the line. Any over flow I spread over the rest of my face, as I couldn't afford to buy a general day or night cream to supplement the product. You are advised to apply morning and evening. There is no sun protection factor in this 'serum, but it is dermatologically tested. The serum has a pleasant but indistinct scent, isn't at all greasy and sinks in very quickly leaving no trace behind. The texture is more like a cream that what I normally think of as a more runny serum, and while it is light like a gel to me doesn't feel like one. There is no tingling or tightening sensation on application. The information on the L'Oreal website tells us that this formula contains their patented pro-gen technology and is "inspired by the science of genes" now if 'inspired by' isn't a get out "we never said there was any actual gene research" clause I don't know what is. Their 10 year research told them that older skin responds to outside stressors less quickly than young skin (i.e. repair to damage is slower) to which I am prompted to respond 'no shit Sherlock'? They say that their Youth Code line includes ingredients that "improve the efficiency of the skin's epidermal recovery process" making skin perform in a younger way. Did it work? Well the short answer is no. I have used the whole tube on fresh cleansed regularly exfoliated skin, and there has been no discernable difference in line length or depth. So I'm afraid I could not recommend this product, perhaps it simply isn't what my skin needs and a different set of ingredients might work better. All I can say is this product made no difference to my skin at all.