I bought the Ladybird Activity Play Gym for my son last Christmas when he was only 3 Months Old, at that age he wasn't properly playing with toys yet and was still pretty much in the "newborn" phase where he wasn't doing very much. So I had a few tricky choices to make when deciding what to buy him for Christmas since I knew he wouldn't be interested in much. Whilst browsing through the toys on Very.co.uk I cam across this Activity Play Gym which is made by Ladybird and it was only £7 in the sale (£12 is the full price) it looked lovely with its bright colours and many gadgets to fiddle with so I went ahead and bought it for my baby. It arrived flat packed in a box but it was very easy to put together with the different pieces just clicking easily into place, it only took me 5 minutes to assemble. I lay my little boy down on his play mat that he had been spending most of his time on and placed the activity gym over the top of it so that he was lying beneath it. It instantly grabbed my 3 month olds attention and he was very interested in the colours and started to explore! On the side of the legs, and within easy reach for my baby, were twirling toys which spin round when played with. Then dangling from the top of the gym were plastic animals which spun round, a ball which made noise and a little mirror. My baby absolutely loved every single feature of this activity gym and it kept him amused for ages. Within a few weeks, my son was starting to bat at the hanging toys with his little hands and he was getting better and better at playing, so this really helped him with his development. This toy was used so much for months on end, even as my son was growing he wasn't getting bored of this and he still plays with it now at 10 months! It is probably the most played with toy we have bought even more so than his expensive "designer" toys. This is definetely the best £7 I ever spent! The hanging toys can be un-attached from the bar as well so that your baby can just play with these seperately too. This little activity gym really does have its many uses! I will be sad to see this toy go when my son does EVENTUALLY tire of it as it has been such a favourite. It is such a brilliant toy particularly for parents who are shopping on a budget. As an added bonus it is sturdy and safe and also easy to clean down. It doesn't have any sound or lights at all and still has been such a hit with my son I really couldn't speak highly enough of this. It is currently at its full £12 price tag on very.co.uk and it is still worth every last penny of this for young babies.